Google Analytics is one of the most powerful tools for your website. It’s widely regarded as the industry standard, and data from Google Analytics provides an array of statistics about your visitors, most notably: the pages visited on your site, referring sources, and interaction with the various sections of your website. Read on for the three most powerful Google analytics features and start applying them today.
1) See Your Visitor’s Locations
Audience > Geo > Location
Curious to see what percentage of your readers are in your local market? Head to Google Analytics’ Location reports to see it all! Narrow the country’s results by state/province, and further (in the United States) to city and metro area.
2) Understand Your Referral Sources
Acquisition > All Traffic > Referrals
The Google Analytics feature that may just be the most valuable is Referring Sources! Though it’s generally quite hard to pin down the origin of your publicity, here you’ll be able to see the websites that generate your inbound traffic.
3) Google Search Queries
Acquisition > Search Engine Optimization > Queries
While Google does respect user privacy by marking queries that can be seen as containing personal information as (not set), all other search terms that brought visitors to your site are available in Search Engine Optimization (SEO) queries. Visit this Google Analytics section to see what keywords are working – the answers may just surprise you!
I hope I’ve inspired you to explore a bit in Google Analytics!