Category Archives: Business Tips

Closing the deal takes more than sales tactics

DJ Justin Kanoya shares how he upgraded his sales process by accepting digital payments in person

  Ahhh convenience. Convenience is that little thing in our life that we are willing to pay a little extra for because frankly, it would be inconvenient to use the alternative. It’s the type of thing that helps us make a decision because continuing to weigh additional options would be … wait for it … inconvenient. As a small business

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Planning a Successful Multi-Day Event

By Fabrice Orlando, Cocoon Events Management Group

Multi-day events have been a tradition in many cultures for years, and have even caught on for couples planning destination weddings as well as those getting married in their hometown. However, planning one can be an entirely different experience than putting together a one-day celebration. So, what do you need to do to execute a successful multi-day event? I’ve got

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Incorporating “Surprise and Delight” Into Your Events

By Fabrice Orlando, Cocoon Events Management Group

The term surprise and delight originates in the marketing industry as a creative way for companies to treat their clients with fun surprises- anything that will make them smile. This same practice has taken root in the event industry, and has quickly become a favorite strategy among those looking to make a memorable, and lasting, impression. So where to begin?

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Best Practices for Getting Organized in the Off-Season

By Kim Sayatovic, Belladeux Event Design

The end of the year is the perfect time for reflection – things tend to slow down and we have more time to evaluate where our business has taken us and what our next steps are. Throughout this off-season, it’s important that you take the time and effort to get organized and situate yourself for a successful year ahead. Here

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5 Ways to Organically Boost Engagement on Instagram

  Let’s get real, Instagram is a tough cookie to crack. Just when we’re feeling like we found our groove, they drop a new update, a new feature, or some new way the algorithm is burying our posts and we’re left feeling dazed and confused (and straight up frustrated.) If you ask me, there is no way to officially “crack

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Up and At ‘Em: How a productive morning translates to your workday

By Jennifer Taylor, Taylor’d Events Group

How do you start your mornings? Is it a calm and peaceful transition into your workday, filled with self-care routines and mindfulness? Or is it more of a rushed process, with wet hair and grab-and-go breakfasts? Although it’s very easy to fall into the latter habit, it’s important to remember that the way you start your morning has a major

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Handling Media Mistakes with Grace

By Meghan Ely, OFD Consulting

Mistakes happen – that’s a part of life. As creatives, it’s important to remember that the way an error is rectified is far more important than the mistake itself. The same goes for submitting to media outlets – mistakes are inevitable, but the way they are handled speaks volumes. So, what’s an entrepreneur to do when you find yourself in

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BIG NEWS: BATCH EMAILS ARE HERE

HoneyBook Business Management for Creatives Now Offers Batch Email Capability

We’re thrilled to announce our newest feature: Batch Email! Need to contact your client, your client’s mom, and your client’s 14 best friends? Great. It’s now easier than ever to send emails to small or large numbers of your clients or friends at once. Whatever you decide to use it for—announcements, special promotions, holiday greetings, or anything else—Batch Emails make

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How to Go Above and Beyond Your Clients’ Needs

By Fabrice Orlando, Cocoon Events Management Group

No matter which industry you’re in, as a business owner you know the importance of keeping clients happy. It should be a top priority in your plans from day one- after all, a satisfied client can be your greatest asset when it comes to referrals and booking other business. Let’s take a look at some of the ways you can

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How HoneyBook Creates an Elevated Client Experience in My Business

Client Experience is a buzz word that seems to be going around the creative industry a lot these days. There are so many definitions of what constitutes a client experience and what’s been tried! For some, client experience means gifting your clients to pamper and show your appreciation. For others, it means delivering quality service and making sure that clients

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