{"id":38589,"date":"2015-09-24T08:48:33","date_gmt":"2015-09-24T08:48:33","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=1418"},"modified":"2026-03-13T06:30:40","modified_gmt":"2026-03-13T13:30:40","slug":"a-better-mailing-list","status":"publish","type":"post","link":"https:\/\/www.honeybook.com\/blog\/a-better-mailing-list","title":{"rendered":"7 Ways to a Better Mailing List"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3.jpg\" alt=\"Person checks email on phone, text &quot;7 Tips for an Amazing Mailing List&quot;\" class=\"wp-image-79260\" srcset=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3.jpg 2000w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3-300x232.jpg 300w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3-1024x793.jpg 1024w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3-768x594.jpg 768w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Feature-Images-3-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Can you catch and keep subscribers? Try our tried-and-true tips.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A mailing list is more than a trend for independents, and for a good reason; a well-built list offers an array of benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate <i>immediately<\/i> and <i>directly<\/i> with people who you know are interested in your content or products.<\/li>\n\n\n\n<li>Know that people are seeing your content. Social networks often filter content (think Facebook), or at the very best show posts according to time-posted (Instagram and Twitter).<\/li>\n\n\n\n<li>Foster further interaction by driving readers back to your blog, website, or social media.<\/li>\n\n\n\n<li>Stay present in the lives of prospective clients.<\/li>\n\n\n\n<li>Provide valuable metrics that measure responses to products and messages.<\/li>\n\n\n\n<li>And the list goes on\u2026<\/li>\n<\/ul>\n\n\n\n<p>But does that mean every creative needs to start a mailing list? The next seven&nbsp;items are not only great points to think through before getting started, but also in determining whether creating and sustaining a mailing list is for you. Read on to learn if you can upkeep a mailing list, and if so, how to grow your database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Do your emails have a purpose?<\/h2>\n\n\n\n<p>Do your content and information serve your audience? Why are your subscribers interested in being on your mailing list? And what do you expect to get out of it and them? Bottom line: how will this <b>tangibly<\/b> enhance your business? If your subscribers are opening your content, you&#8217;re in a good place. If most of your business is word-of-mouth, you may want to consider how much time you invest in enhancing your mailing list. Your efforts may be better spent on the ground than behind the screen.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-375db68 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-375db68-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-375db68-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-375db68.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-375db68-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-375db68-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-d9f30f7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-d9f30f7 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-d9f30f7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-8131115 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8131115-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/04\/1_lightbulb-icon_182946fb75.png\" alt=\"\" class=\"wp-image-18294\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-032b0ff ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-032b0ff-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><span style=\"color: #000000;\"><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> \u00a0People tend to hit the \u201cSpam\u201d button instead of \u201cUnsubscribe\u201d because it\u2019s easier and requires less work\u2013at least, I often do this. This can cause your newsletter to be suspended or deleted, especially if you\u2019re using an email marketing software like MailChimp.<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Offer quality content\u2014for free!<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.honeybook.com\/blog\/level-up-your-email-marketing\">best newsletters<\/a> offer their subscribers something in return for their readership. Even major product lines generally offer discounts or a first look into a new line of products. Try offering a free e-book, template, or guide for anyone who signs up. Why? Because it immediately sets the tone by establishing that your business has something to offer. Warning: If what you offer is not quality, expect people to unsubscribe quickly.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-1024x1024.jpg\" alt=\"Infographic describing the steps to a better email list.\" class=\"wp-image-79262\" srcset=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-1024x1024.jpg 1024w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-300x300.jpg 300w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-150x150.jpg 150w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-768x768.jpg 768w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1-1536x1536.jpg 1536w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/Square-Body-Images-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Be consistent.<\/h2>\n\n\n\n<p>Is this something you can commit to once a week, bi-weekly or monthly? If not, it\u2019s probably not for you. Save yourself time and energy and devote it to another project.<\/p>\n\n\n\n<p><i>If you answered yes<\/i>, pick an interval of time that you can consistently deliver quality content. The sweet spot for most small businesses is at minimum once a month and at most once a week. Email sees the most open-rate success if it&#8217;s sent <a href=\"https:\/\/www.theseventhsense.com\/blog\/email-marketing-frequency-best-practices\">weekly<\/a>.<\/p>\n\n\n\n<p>Of course, these are only general guidelines. One of the many advantages of a newsletter is the ability to communicate quickly. If you have something big to announce, there\u2019s no reason to wait!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Send emails at appropriate times.<\/h2>\n\n\n\n<p>Ultimately this is something that will vary from business to business (and can easily be A\/B tested!) but have a general sense of what time of day people are most likely to click through your newsletter. Blasting a newsletter at 11:30 a.m. may not receive as many click-throughs or reads as something blasted early in the morning. Your mailing list is most likely to <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email#:~:text=We%20surveyed%20over%20300%20U.S.,day%20and%20throughout%20the%20afternoon.\">open your content<\/a> if they&#8217;re receiving it between the hours of 9 a.m. and noon, and between noon and 3 p.m.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.theskimm.com\/?r=59fa4b9f\" target=\"_blank\" rel=\"noopener noreferrer\">TheSkimm<\/a> sends their newsletter every morning around 6:30 a.m., which is perfect because I will read it as I\u2019m waking up in the morning. If they sent it later, say around noon, I\u2019d be much less likely to read the newsletter. Why? Because by that time I\u2019m in the midst of the workday and much busier. Also, their content is yesterday\u2019s top news, which is already \u201cold news\u201d by noon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Collect emails diligently\u2014but not annoyingly.<\/h2>\n\n\n\n<p>Always make sure you have permission to add people to your mailing list, but take advantage of all the tools that will help you build your list faster.<\/p>\n\n\n\n<p>And make signing up easy! There are some great, easy-to-use tools out there that can help you get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sumome.com\/\">Sumo<\/a> is a WordPress plugin that gives users tools like pop-up boxes and forms for their website so that readers can easily sign-up to receive newsletters.<\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a><strong> <\/strong>(and other email marketing software) plugins to make it easy to collect e-mails through online forms.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.honeybook.com\">HoneyBook<\/a> offers a contact form that makes lead capture seamless; it funnels clients into your clientflow pipeline so you can identify best-fit clients and send the information they need about your services to make an informed inquiry. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Get consent to email.<\/h2>\n\n\n\n<p>Email marketing software like Mailchimp may suspend your account if they see that your list was collected improperly. And those&nbsp;suspensions aren\u2019t just a threat. Even a small percentage of people hitting \u201cspam\u201d or unsubscribing from your newsletter can trigger an account label: &#8220;spammer.&#8221; It use to happen often when I worked for a large non-profit. Going through the process of re-activating your account isn\u2019t exactly the best way to spend an afternoon\u2014or the best use of your time as an independent!<\/p>\n\n\n\n<p>They suggest using the \u201cdouble opt-in\u201d process to gather e-mails. When a user signs up using an online form, they receive confirmation via email. It\u2019s a simple, ethical practice to have permission before adding a person to your mailing list, even if it\u2019s a friend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Interact!<\/h2>\n\n\n\n<p>You can build your email list with double opt-ins, send mailings weekly, and have a beautifully designed template,&nbsp;but if you don\u2019t interact with your audience they may unsubscribe! Pay attention to which emails have the highest open rate and don\u2019t be afraid to ask your audience what they want to hear about. You may find that they\u2019re more interested in deals and discounts than your latest travels\u2014and that\u2019s okay! Ultimately, this list should exist to benefit them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A mailing list is more than a trend for independents, and for a good reason; a well-built list offers an array of benefits: But does that mean every creative needs to start a mailing list? The next seven&nbsp;items are not only great points to think through before getting started, but also in determining whether creating [&hellip;]<\/p>\n","protected":false},"author":751,"featured_media":75671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[488,489],"class_list":["post-38589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-email-list","tag-outreach"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11.jpeg",1000,1000,false],"thumbnail":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11-150x150.jpeg",150,150,true],"medium":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11-300x300.jpeg",300,300,true],"medium_large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11-768x768.jpeg",768,768,true],"large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11.jpeg",1000,1000,false],"1536x1536":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11.jpeg",1000,1000,false],"2048x2048":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11.jpeg",1000,1000,false]},"post_excerpt_stackable_v2":"<p>Can you catch and keep subscribers? Try our tried-and-true tips. A mailing list is more than a trend for independents, and for a good reason; a well-built list offers an array of benefits: Communicate immediately and directly with people who you know are interested in your content or products. Know that people are seeing your content. Social networks often filter content (think Facebook), or at the very best show posts according to time-posted (Instagram and Twitter). Foster further interaction by driving readers back to your blog, website, or social media. Stay present in the lives of prospective clients. Provide valuable&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.honeybook.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Davey Jones","url":"https:\/\/www.honeybook.com\/blog\/author\/daveyjones"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Ways to a Better Newsletter Mailing List | HoneyBook<\/title>\n<meta name=\"description\" content=\"Not sure if a newsletter mailing list is for you? We have compiled 7 ways to get a better mailing list that translate to tangible impact for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.honeybook.com\/blog\/a-better-mailing-list\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to a Better Newsletter Mailing List | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Not sure if a newsletter mailing list is for you? We have compiled 7 ways to get a better mailing list that translate to tangible impact for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.honeybook.com\/blog\/a-better-mailing-list\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-24T08:48:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T13:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2015\/09\/11.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davey Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davey Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list\"},\"author\":{\"name\":\"Davey Jones\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#\\\/schema\\\/person\\\/5020a2fdd15196201732ad073244d7ae\"},\"headline\":\"7 Ways to a Better Mailing List\",\"datePublished\":\"2015-09-24T08:48:33+00:00\",\"dateModified\":\"2026-03-13T13:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list\"},\"wordCount\":1034,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/11.jpeg\",\"keywords\":[\"email list\",\"outreach\"],\"articleSection\":[\"Business best practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list\",\"name\":\"7 Ways to a Better Newsletter Mailing List | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/a-better-mailing-list#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/11.jpeg\",\"datePublished\":\"2015-09-24T08:48:33+00:00\",\"dateModified\":\"2026-03-13T13:30:40+00:00\",\"description\":\"Not sure if a newsletter mailing list is for you? 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