{"id":72490,"date":"2021-02-01T16:46:46","date_gmt":"2021-02-01T16:46:46","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?post_type=resources&p=72490"},"modified":"2022-05-31T21:10:06","modified_gmt":"2022-05-31T21:10:06","slug":"pricing-strategy","status":"publish","type":"resources","link":"https:\/\/www.honeybook.com\/blog\/pricing-strategy","title":{"rendered":"Pricing Strategy to Grow Your Business"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"pricing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tDownload Guide<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

February, 2021<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Pricing Strategy to Grow Your Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pricing strategy. It\u2019s one of the first things we consider when starting a business\u2026 \u201cWhat do I charge?\u201d And unsurprisingly, it\u2019s something we address again and again at every stage in our business. With every new product or service, pivot in business and when we\u2019re ready to scale, strategic pricing is key to a sustainable and profitable business that serves you and your clients.<\/p>\n

This month\u2019s guide shares:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tPricing mindset shifts you need to make & steps to raising your prices\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAn inside look at the psychology of pricing \u2013 and how you can sell easily\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWhen and how to discount (and when you shouldn\u2019t discount)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Get the Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tDownload Guide<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Follow Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook-f<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tPinterest<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYoutube<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

How to Use Pricing Strategy to Create a Profitable and Sustainable Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t

It starts with you:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Raise your hand if you\u2019ve ever talked yourself out of raising your prices (guilty!).\u00a0 Pricing strategy and profitability, especially with long-term growth in mind, all begins with you. Start by assessing your relationship with money, expectations for your business financial goals and how you view the value you offer to your clients and customers. Digging in deep to understand these elements helps you focus on areas you may be standing in your own way. Tatiana\u2019s article highlights 3 mindsets that may be blocking your growth\u00a0 and how to overcome them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Your ideal client matters:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pricing strategy is different for every business\u2026 because every business has a different ideal client. Defining the in\u2019s and out\u2019s of your clients needs, wants, expectations and desired outcomes will help you determine not only what your client is able and willing to pay for your products or services, but more so\u2026 the value you offer. And remember, psychology goes a long way when it comes to choosing your pricing and how you sell. Kinga shares 6 principles of persuasion in her article. By using these principles you can\u00a0 move your audience from interested to card swiped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Focus on the road to profitability:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Remember that pricing strategy and pricing for profit is a process. Starting with your expenses, cost of labor, cost of goods and more is a great place to begin. Learn more from Dondrea to price for profit. Beyond that, take into consideration the variety of pricing questions that will arise along the way. For example: discounts can be valuable in certain situations, but using them strategically is the key to long-term success. Michael shares wisdom on the do\u2019s and don\u2019ts of discounting. And\u2026 when scaling and offering new products and services, remember, there\u2019s always room for freebies, low ticket offers and more when used strategically in the greater ecosystem of your pricing strategy. You\u2019ll find Aura\u2019s insights on the types of products that can assist you on\u00a0 your road to profitability.\u00a0<\/p>

More than anything, remember, pricing strategy is unique to you and your business and lifestyle. This guide can help you assess and establish pricing best practices to grow your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

What's Inside - Pricing Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPricing Mindset Shifts (Because You\u2019re Worth It)<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Tatiana O\u2019Hara<\/strong><\/p>

Half the battle with pricing strategy is the confidence in your value and worth and willingness to charge properly to fit your business needs and lifestyle. However, often, we encounter mindset blocks that hold us back. Tatiana shares three common mindset blocks and how to overcome them, leading to confidence in achieving our revenue goals through confidence in pricing. Plus, she shares her top 3 questions to choose to add to your testimonial form to shift your mindset on pricing.<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow to Raise Your Prices as a Service Provider<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Dondrea Owens, CPA<\/strong><\/p>

Gaining the confidence (and know how) to raise your prices as a service provider is tough. Dondrea shares the 3 key components that help determine why, when and how to raise your prices to ensure you\u2019re profitable and sustainable. Plus her expert insight highlights how to communicate price increases to your clients and customers to increase clarity, avoid confusion and move forward with confidence.<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow and When to Discount (and Still Profit)<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Dr. Michael Tatonetti<\/strong><\/p>

Discounting feels like an easy go-to when you\u2019re trying to win clients, right? What would you think if we told you it could actually hurt your business growth AND profits margins, impacting your business well beyond that 25% off? Michael shares about the impact of discounting, how to properly discount to maintain financial sustainability and pricing strategy tips on how to move potential clients to commit (and serve them with valuable products and services!).<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tAn Inside Look at the Psychology of Pricing<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Dr. Kinga Mnich<\/strong><\/p>

The psychology of pricing is as much about your ideal client as it is about your own self. Kinga gives insider info on finding your genius pricing zone, cultivating a sustainable pricing structure and also convincing potential clients to say yes using six principles of persuasion. Don\u2019t miss out on her pricing planning workbook to develop a mindset of abundance. With her insight you\u2019ll create a pricing strategy that allows you to grow sustainably.<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPricing for Profit and Positioning Your Value as an Entrepreneur<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Aura McKay<\/strong><\/p>

Pricing for profit isn\u2019t just about picking a goal salary and dividing it by the number of hours you\u2019d like to work. There\u2019s so much more to it \u2013 from getting clarity on what you are actually selling to looking at the entire pricing pie. Aura walks you through how to discover the value of what you offer (especially if you\u2019re multipassionate) and how to find your perfect pricing for profit based on your specific business, your clients and your marketplace. It\u2019s different for everyone, but this article will help you take the step toward profit and growth.<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat You Need to Know When Setting Your Prices to Nail Your Pricing Strategy<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Loren Elia<\/strong><\/p>

How much are your clients willing to pay? That\u2019s the million dollar question, isn\u2019t it? Loren details out how to figure out that answer, who to ask to gain insight and how to charge more for your services in this article. Plus, get 3 tricks to maximize your revenue when setting your prices.<\/p>

Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBack to Guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":72492,"template":"","resource_categories":[],"resources_tag":[],"class_list":["post-72490","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp",1500,1941,false],"thumbnail":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8-150x150.webp",150,150,true],"medium":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8-232x300.webp",232,300,true],"medium_large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8-768x994.webp",768,994,true],"large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8-791x1024.webp",791,1024,true],"1536x1536":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8-1187x1536.webp",1187,1536,true],"2048x2048":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp",1500,1941,false]},"post_excerpt_stackable_v2":"

Download Guide February, 2021 Pricing Strategy to Grow Your Business Pricing strategy. It\u2019s one of the first things we consider when starting a business\u2026 \u201cWhat do I charge?\u201d And unsurprisingly, it\u2019s something we address again and again at every stage in our business. With every new product or service, pivot in business and when we\u2019re ready to scale, strategic pricing is key to a sustainable and profitable business that serves you and your clients. This month\u2019s guide shares: Pricing mindset shifts you need to make & steps to raising your prices An inside look at the psychology of pricing \u2013…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"\nPricing Strategy to Grow Your Business - HoneyBook<\/title>\n<meta name=\"description\" content=\"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.honeybook.com\/blog\/pricing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing Strategy to Grow Your Business - HoneyBook\" \/>\n<meta property=\"og:description\" content=\"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.honeybook.com\/blog\/pricing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T21:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy\",\"name\":\"Pricing Strategy to Grow Your Business - HoneyBook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp\",\"datePublished\":\"2021-02-01T16:46:46+00:00\",\"dateModified\":\"2022-05-31T21:10:06+00:00\",\"description\":\"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy#primaryimage\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp\",\"contentUrl\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp\",\"width\":1500,\"height\":1941,\"caption\":\"pricing strategy to grow your business monthly guide cover photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/pricing-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pricing Strategy to Grow Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#organization\",\"name\":\"HoneyBook\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/favicon-honeybook-2025.png\",\"contentUrl\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/favicon-honeybook-2025.png\",\"width\":256,\"height\":256,\"caption\":\"HoneyBook\"},\"image\":{\"@id\":\"https:\\\/\\\/www.honeybook.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeybook.co\",\"https:\\\/\\\/x.com\\\/honeybook\",\"https:\\\/\\\/instagram.com\\\/honeybook\",\"https:\\\/\\\/www.pinterest.com\\\/honeybook\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeybook\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@HoneyBook\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pricing Strategy to Grow Your Business - HoneyBook","description":"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.honeybook.com\/blog\/pricing-strategy","og_locale":"en_US","og_type":"article","og_title":"Pricing Strategy to Grow Your Business - HoneyBook","og_description":"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.","og_url":"https:\/\/www.honeybook.com\/blog\/pricing-strategy","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_modified_time":"2022-05-31T21:10:06+00:00","og_image":[{"width":1500,"height":1941,"url":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@honeybook","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy","url":"https:\/\/www.honeybook.com\/blog\/pricing-strategy","name":"Pricing Strategy to Grow Your Business - HoneyBook","isPartOf":{"@id":"https:\/\/www.honeybook.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy#primaryimage"},"image":{"@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy#primaryimage"},"thumbnailUrl":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp","datePublished":"2021-02-01T16:46:46+00:00","dateModified":"2022-05-31T21:10:06+00:00","description":"This month our pricing strategy guide shares pricing mindset shifts, an inside look at the psychology of pricing and the ins-and-outs of discounting.","breadcrumb":{"@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.honeybook.com\/blog\/pricing-strategy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy#primaryimage","url":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp","contentUrl":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/Cover-Feb-2021-Credit-@_TatianaOhara-and-@meccagamble_32076930e8.webp","width":1500,"height":1941,"caption":"pricing strategy to grow your business monthly guide cover photo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.honeybook.com\/blog\/pricing-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.honeybook.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pricing Strategy to Grow Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.honeybook.com\/blog\/#website","url":"https:\/\/www.honeybook.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","publisher":{"@id":"https:\/\/www.honeybook.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.honeybook.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.honeybook.com\/blog\/#organization","name":"HoneyBook","url":"https:\/\/www.honeybook.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.honeybook.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2025\/05\/favicon-honeybook-2025.png","contentUrl":"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2025\/05\/favicon-honeybook-2025.png","width":256,"height":256,"caption":"HoneyBook"},"image":{"@id":"https:\/\/www.honeybook.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/honeybook.co","https:\/\/x.com\/honeybook","https:\/\/instagram.com\/honeybook","https:\/\/www.pinterest.com\/honeybook","https:\/\/www.linkedin.com\/company\/honeybook\/","https:\/\/www.youtube.com\/@HoneyBook"]}]}},"_links":{"self":[{"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/resources\/72490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/resources\/72490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/media\/72492"}],"wp:attachment":[{"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/media?parent=72490"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/resource_categories?post=72490"},{"taxonomy":"resources_tag","embeddable":true,"href":"https:\/\/www.honeybook.com\/blog\/wp-json\/wp\/v2\/resources_tag?post=72490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}