{"id":72758,"date":"2019-06-01T02:41:20","date_gmt":"2019-06-01T02:41:20","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?post_type=resources&#038;p=72758"},"modified":"2024-05-29T04:55:10","modified_gmt":"2024-05-29T11:55:10","slug":"video-marketing","status":"publish","type":"resources","link":"https:\/\/www.honeybook.com\/blog\/video-marketing","title":{"rendered":"Video Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72758\" class=\"elementor elementor-72758\" data-elementor-post-type=\"resources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7db25 e-con-full e-flex e-con e-parent\" data-id=\"2e7db25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-346a1fe e-con-full e-flex e-con e-child\" data-id=\"346a1fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a654377 content-middle-col e-con-full e-flex e-con e-child\" data-id=\"a654377\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af25f27 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"af25f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"231\" height=\"300\" src=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-231x300.webp\" class=\"attachment-medium size-medium wp-image-72759\" alt=\"Video Marketing\" srcset=\"https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-231x300.webp 231w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-790x1024.webp 790w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-768x995.webp 768w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/elementor\/thumbs\/video-marketing-pp2ob018fxhbh5wnqeurayfkwcse8nsgxgyblleoku.webp 256w, https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing.webp 986w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd439fa sumo-btn-container elementor-widget__width-auto elementor-widget elementor-widget-html\" data-id=\"dd439fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<a class=\"sumo-btn-3\" data-sumome-listbuilder-id=\"[button_key]\">Download guide<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0601f4 e-con-full e-flex e-con e-child\" data-id=\"d0601f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e37826 elementor-widget elementor-widget-heading\" data-id=\"3e37826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Video Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4b946 elementor-widget elementor-widget-text-editor\" data-id=\"de4b946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>They say \u201cvideo is the future.\u201d An opportunity to connect with your ideal client, build relationships, and make sales. You likely know you need to add it to your marketing strategy, but where to begin? If you\u2019re reading this guide feeling the pressure to add one more thing to your ever-growing list of to do\u2019s, we\u2019re here to make sure you get quick tips on getting started, why video matters, and the importance of things like Instagram Stories vs. YouTube. Read along for insight from the video experts in this ultimate guide to video marketing.<\/p>\n<p><strong>This month\u2019s guide shares how to:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a6d2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"737a6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Get started with video content creation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Create connection through video marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ensure your video content is accessible<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98bf5e4 blog-archive-list elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98bf5e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ce39ce\" data-id=\"3ce39ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c0ac3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c0ac3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5fe29c5\" data-id=\"5fe29c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6637b6e elementor-widget elementor-widget-heading\" data-id=\"6637b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get the guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8199a6b sumo-btn-container elementor-widget elementor-widget-html\" data-id=\"8199a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<a class=\"sumo-btn-2\" data-sumome-listbuilder-id=\"[button_key]\">Download guide<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2b40b elementor-widget elementor-widget-spacer\" data-id=\"bd2b40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23245b elementor-widget elementor-widget-heading\" data-id=\"e23245b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Follow us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e7cea elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-global elementor-global-46520 elementor-widget-social-icons\" data-id=\"f3e7cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-2edf3b8\" href=\"https:\/\/www.facebook.com\/honeybook.co\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-25ed993\" href=\"https:\/\/instagram.com\/honeybook\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-6d5bbbd\" href=\"https:\/\/twitter.com\/honeybook\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-pinterest elementor-repeater-item-cf33371\" href=\"https:\/\/www.pinterest.com\/honeybook\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Pinterest<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-e17c820\" href=\"https:\/\/www.youtube.com\/@HoneyBook\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-81f84ea\" href=\"https:\/\/www.tiktok.com\/@honeybook\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2875e36 main-container\" data-id=\"2875e36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f189a1 elementor-widget elementor-widget-heading\" data-id=\"7f189a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build Your Know-Like-Trust Factor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d51a4b elementor-widget elementor-widget-text-editor\" data-id=\"4d51a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Video marketing doesn\u2019t just add one more marketing tactic to your list, but rather gives you direct access (and even digital \u201ceye- contact\u201d) to your ideal customer. It stops people in their tracks, gets them to pay attention, and ultimately builds connections beyond many other marketing strategies. As a result, you have greater potential to increase your Know-Like-Trust factor. The more eyes on your content and connecting personally with your videos, the more likely your audience will feel comfortable purchasing from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099bb44 elementor-widget elementor-widget-heading\" data-id=\"099bb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You Need a Plan...and Then To Just Start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5278747 elementor-widget elementor-widget-text-editor\" data-id=\"5278747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re Type A or more go-with-the-flow, video marketing content creation can feel a bit out of the comfort zone for many. Wherever you land, a great place to begin is by mapping out your content and what you\u2019d like to convey. It could be via an outline, a goals sheet, or even talking points&#8230; but the main thing you must do is just start. Don\u2019t let having everything \u201cperfect\u201d hold you back from creating. And if you\u2019re looking for some tangible tips on how to create your videos, check out Peter Aguilar\u2019s article on page 15.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb16c8 elementor-widget elementor-widget-heading\" data-id=\"3fb16c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make Your Videos Accessible To All<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b378d elementor-widget elementor-widget-text-editor\" data-id=\"96b378d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One final key tip in video marketing is to focus on making your videos accessible to all. On page 8, Erin Perkins shares amazing resources and tools to offer accessible content to ensure all members of your community can experience your expertise. You can start simply with one thing at a time: from captioning your Instagram Stories to captioning your videos and course content, and in the end, have the potential to provide inclusive content, reach more people, and even boost your SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c901526 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c901526\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30bb913\" data-id=\"30bb913\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661aa33 elementor-widget elementor-widget-heading\" data-id=\"661aa33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's Inside<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8050e7a\" data-id=\"8050e7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dbf12f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dbf12f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d95cd4f\" data-id=\"d95cd4f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4f7f1 elementor-widget elementor-widget-toggle\" data-id=\"4c4f7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8001\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8001\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Creating Connection Through the Power of Video Marketing <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8001\"><span class=\"author\">Mycah Burns<\/span>\nShowing up on video is half the battle, but connecting personally with your audience makes the extra effort (and nerves!) worth it. Mycah shares about the power video has to open the door to catching your ideal client\u2019s eye and connecting quickly. Download the guide.\n\n<a href=\"https:\/\/www.honeybook.com\/video-marketing-tips-create-connection\">Read More<\/a>\n\n<a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8002\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8002\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5 Social Media Platform Video Marketing Quick Tips<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8002\"><span class=\"author\">Anesha Collins<\/span>Don\u2019t let the abundance of social media video options keep you from starting. The overwhelm doesn\u2019t have to stop you. Instead, take each platform one at a time and use Anesha\u2019s quick tips for everything from Instagram to Pinterest to how to maximize your social media video content marketing via emails.\n\n<a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8003\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8003\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5 Tips to Help You Plan and Film your Next Video <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8003\"><p><span class=\"author\">Estrella Sansait<\/span>Feel like you need a plan before tackling any new to do? We get it. Shooting video can feel daunting without an idea of what to do. Estrella shares about how to create an outline for your video, capture quality audio, and the realities of messing up!<\/p><p><a href=\"\/risingtide\/5-tips-to-plan-and-film-for-video-marketing\/\">Read More<\/a><\/p><p><a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8004\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8004\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Creating Accessibility in Your Video Marketing <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8004\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8004\"><p><span class=\"author\">Erin Perkins<\/span>Accessibility is important for a variety of reasons, and in Erin\u2019s article she shares about her personal experience as a deaf woman seeking more accessible content. Ensuring your content is available to all not only provides greater, widespread access to your videos, but also uplevels your SEO ability by captioning your video. It\u2019s a win\/win. Her article gives tangible tips, tools, and resources to take the next step. Download the guide.<\/p><p><a href=\"\/risingtide\/creating-accessibility-in-your-video-marketing\/\">Read More<\/a><\/p><p><a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8005\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-8005\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5 Steps To Take Before Starting a YouTube Channel to Improve Your Video Marketing <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8005\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-8005\"><p><span class=\"author\">Trena Little<\/span>If you\u2019re going to take the time to create video content, you want to make sure it\u2019s seen by the masses, right? In Trena\u2019s article she shares your first 5 steps to getting started on YouTube in a way that pays off. From tips on choosing your content to how to optimize for the right things, you don\u2019t want to miss this guide to what you really need to do before hitting \u201crecord.\u201d<\/p><p><a href=\"\/risingtide\/5-steps-to-take-before-starting-a-youtube-channel\/\">Read More<\/a><\/p><p><a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8006\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-8006\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4 Ways That Video Marketing Will Change the Way You Do Business<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8006\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-8006\"><span class=\"author\">Kylie Carlson<\/span>Marketing with video not only can change how you do business, but can catapult your business to increased growth! Kylie shares 4 different unexpected ways you could be using video to propel forward\u2026 including one you may not have thought of at all: virtual reality. Find out how to put it to use in this article. \n\n<a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8007\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-8007\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5 Tips to Create Compelling Video for Your Brand <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8007\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-8007\"><span class=\"author\">Peter Aguilar<\/span>If you haven\u2019t thought about video as visual storytelling, think again. It\u2019s the ideal way to tell your story in a concise and interesting way\u2026 and can be done with a little creativity, strategy, and investment in *the right tools* instead of all the tools. Moral of the story, you don\u2019t need a huge budget to kick off, and Peter shares why. \n\n<a class=\"sumo-btn\" data-sumome-listbuilder-id=\"[button_key]\">Download Guide<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8008\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-8008\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">And Even More Video Marketing Inspiration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8008\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-8008\"><a href=\"https:\/\/www.honeybook.com\/risingtide\/how-to-start-filming-videos-for-your-business\/\">How to Start Filming Videos for Your Business<\/a>\n\n<a href=\"https:\/\/www.honeybook.com\/risingtide\/5-creative-ways-to-use-video-in-your-marketing-strategy\/\">5 Creative Ways to Use Video in Your Marketing Strategy<\/a>\n<div class=\"author\">\n\n<hr \/>\n\n<\/div>\n<h2>Questions About Video Marketing? Ask John Branch.<\/h2>\n<p class=\"entry-title\"><a href=\"https:\/\/jbivphotography.com\/\">John Branch<\/a>, a photographer, YouTuber, and our resident video expert answered your most pressing video marketing questions.<\/p>\n\n<h3 class=\"entry-title\">Watch Now to Get John\u2019s Answers To:<\/h3>\n<ul>\n \t<li class=\"entry-title\"><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-can-i-get-away-using-phone-start-making-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Can I get away with using my phone to start making videos?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-can-i-get-away-using-phone-start-making-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Should I wait to get started on YouTube until I hire someone to edit my videos and add fancy effects?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-can-i-get-away-using-phone-start-making-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Are there any free or cheap resources for learning the technical side of shooting video?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-how-do-i-make-unique-video-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">What are your app recommendations for solopreneurs to edit their own videos?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-how-do-i-make-unique-video-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Is it better to shoot vertically for IGTV or landscape for YouTube?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-how-do-i-make-unique-video-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">I feel like all the videos I want to make are already out there. How can I be unique with my information?\u00a0<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-what-types-videos-should-i-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">What types of videos should I make and why?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-what-types-videos-should-i-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">How frequently should you be creating content for your business?\u00a0<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-what-types-videos-should-i-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">How do I develop or outline a content calendar? How to frame or sequence the content?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/risingtide\/ask-john-branch-what-types-videos-should-i-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is the easiest way for someone who doesn\u2019t use video currently to start?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/ask-john-branch-best-lighting-for-youtube-videos\" target=\"_blank\" rel=\"noopener noreferrer\">I\u2019d like to hire someone to do professional video tutorials for me to sell. What kind of price range will I be looking at, and what questions should I be asking?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/ask-john-branch-best-lighting-for-youtube-videos\" target=\"_blank\" rel=\"noopener noreferrer\">How do I map out how to leverage free content with paid video content?<\/a><\/li>\n \t<li><a href=\"https:\/\/www.honeybook.com\/ask-john-branch-best-lighting-for-youtube-videos\" target=\"_blank\" rel=\"noopener noreferrer\">What is the best lighting and hands-free equipment to have for recording video on my iPhone?<\/a><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"size-medium wp-image-19389 alignleft ls-is-cached lazyloaded\" src=\"https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_566,h_377,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-566x377.jpg\" sizes=\"(max-width: 566px) 100vw, 566px\" srcset=\"https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_566,h_377,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-566x377.jpg 566w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_768,h_512,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-768x512.jpg 768w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1300,h_866,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1300x866.jpg 1300w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1200,h_800,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1200x800.jpg 1200w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_600,h_400,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-600x400.jpg 600w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_840,h_560,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-840x560.jpg 840w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1140,h_760,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1140x760.jpg 1140w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/v1607548737\/untitled28541-1\/untitled28541-1.jpg 2000w\" alt=\"\" width=\"566\" height=\"377\" data-srcset=\"https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_566,h_377,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-566x377.jpg 566w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_768,h_512,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-768x512.jpg 768w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1300,h_866,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1300x866.jpg 1300w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1200,h_800,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1200x800.jpg 1200w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_600,h_400,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-600x400.jpg 600w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_840,h_560,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-840x560.jpg 840w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_1140,h_760,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-1140x760.jpg 1140w, https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/v1607548737\/untitled28541-1\/untitled28541-1.jpg 2000w\" data-src=\"https:\/\/res.cloudinary.com\/honeybook\/images\/f_auto,q_auto\/w_566,h_377,c_scale\/v1607548737\/untitled28541-1\/untitled28541-1-566x377.jpg\" data-sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6db7ec elementor-widget elementor-widget-text-editor\" data-id=\"e6db7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405d904 elementor-widget elementor-widget-button\" data-id=\"405d904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/risingtide\/monthly-business-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":72759,"template":"","resource_categories":[],"resources_tag":[],"class_list":["post-72758","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing.webp",986,1278,false],"thumbnail":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-150x150.webp",150,150,true],"medium":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-231x300.webp",231,300,true],"medium_large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-768x995.webp",768,995,true],"large":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing-790x1024.webp",790,1024,true],"1536x1536":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing.webp",986,1278,false],"2048x2048":["https:\/\/www.honeybook.com\/blog\/wp-content\/uploads\/2022\/05\/video-marketing.webp",986,1278,false]},"post_excerpt_stackable_v2":"<p>Download guide Video Marketing They say \u201cvideo is the future.\u201d An opportunity to connect with your ideal client, build relationships, and make sales. You likely know you need to add it to your marketing strategy, but where to begin? If you\u2019re reading this guide feeling the pressure to add one more thing to your ever-growing list of to do\u2019s, we\u2019re here to make sure you get quick tips on getting started, why video matters, and the importance of things like Instagram Stories vs. YouTube. Read along for insight from the video experts in this ultimate guide to video marketing. This&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing - HoneyBook<\/title>\n<meta name=\"description\" content=\"Why does video matter? Is all video created equal? Read along for insight from the video marketing experts in this ultimate guide to video marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.honeybook.com\/blog\/video-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing - HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Why does video matter? Is all video created equal? 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