3 Steps to Branding Your Social Media Announcement Images

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society

Have you ever wanted to make an announcement on Instagram with a text overlay, but struggled to make the image fit with your brand? Or, maybe you’ve wished you could share some of your favorite quotes, but wanted to provide some original, branded content. If you are like a lot of business owners out there, Photoshop can be a little intimidating and while there are a ton of apps you can add text to your images with, you can come away with images for your business that are less than the pretty & polished look you were hoping for.

Today I want to walk you through three simple steps you can follow in Photoshop to create more effective and beautiful announcement images. Plus I’ve designed a [[free template]] for you that you can follow along with and customize to fit your own brand!

Go ahead and open up the template, and let’s make it all yours!

Step 1

Write in your short and sweet text.

In Photoshop, add in the text you’d like the image to have. Figure out the gist of it in as few words as possible. For announcements, be sure to take advantage of using a larger headline and smaller subhead. This will break up your content and make it more scannable. For quotes, you may just need one text size for the quote and one for the author name.

Remember — readers are scrolling through their newsfeeds pretty fast — cramming in too much text is a surefire way to make sure your message is not read. If you do have more specifics and thoughts to share, those are best kept for the caption beneath the image.

 
Step 2

Choose a photo & layout your text will be readable on.

Pick an image with plenty of whitespace or plan on a design with enough contrast so all your words are really easy to read. One important thing to remember: if readers have to work to get it, they won’t. Make it super easy to read with no squinting needed.

Place an image with a large amount of empty space where you can center your text.

To place an image, drag and drop from your finder window into your Photoshop template or go to file > place embedded. If you pick a denser image, try using an opaque overlay in a light brand color for text to be clearly read on.

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
In the Photoshop template, you can do this by turning on the “optional text background layer.” In this example I have set a color fill layer to 50% and also changed the border color and website name to white for ample contract.

Once you have your text and image in there, it’s time for the fun part!

 
Step 3

Customize to match your brand colors & fonts.

If you don’t already have the info, ask your designer where you can license & download your brand fonts and what your brand colors are. If you don’t have the budget for primo fonts, you can also ask your designer what a good free font alternative would be. Make sure your brand fonts are installed on your hard drive and then you’ll be ready to brand the image with your typefaces.

In this template, I have used free Google fonts you can download here and here.

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
To change your Photoshop fonts, open the Character palette. Then, click on the text area to activate that layer and then select the text you want to change. With the text and layer selected, you can now pick the correct font for your brand from the ones installed on your hard drive. You can also adjust to size or spacing of the letters in the dialog box to match any text styles your designer may have included in your brand board.

Next, you’ll also want to change the colors to match your brand. (For a clean and sophisticated look, I’d recommend sticking with a neutral base color like grey or black and then just adding in 1 of your brand colors in place of the light grey in the template.)

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
Select the text you want to change the color of and enter the hex color code.

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
Or, select the pantone color by clicking on “color books” > “solid uncoated.”

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
Select the border and change the stroke color in the properties palette.

Three Steps to Branding Your Social Media Announcement Images | Kathryn Duckett of Creme Brands for the Rising Tide Society
For a different look with no photo, you can turn on the color fill layer in the optional background color folder and change it to a light color that suits your look by double clicking on the colored box next to the layer name.

And, there you have it! An image that fits in with your branding and that can effectively share your message. Wondering what kind of images you can share using your newly acquired skills? Here are just a few ideas to start spreading your brand messaging in style:

  • Workshop/product/service announcement
  • Booking openings notification
  • Mission statement
  • Team member introduction
  • Inspirational quotes

What other ideas do you have for how you will use this template?

Download the template »

I’d love to hear in the comments below!

Kathryn Duckett

Kathryn Duckett is a brand strategist and designer for wedding professionals. She’s passionate about designing timeless, on-time looks and helping small business owners define their mission, pursue their ideal clients, and stand out in saturated market. Her mission is to grow confident and heartfelt brands.

7 comments

  1. This is awesome! I have been struggling with text overlays and this template was so easy to customize. I love it! Thank you!!!

    Reply
    1. Kathryn Duckett

      SO glad to hear it encouraged you and made things easier 🙂 Happy Monday!

      Reply
  2. This was awesome! Loved this too much. Thank you!

    Reply
    1. Kathryn Duckett

      I am so glad it was helpful, Edelle! Big hugs to you

      Reply
  3. This is so wonderful! thank you for sharing a template and the great step by step! As Always you are just great!
    (let me add one more exclamation point for you!!)

    Reply
  4. Thank you!! It was a great base template that I used for my wedding photography workshop announcements on instagram! <3

    Reply
    1. Oh I am so glad to hear it was helpful!! Best of luck on your workshop! How exciting

      Reply

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