Does the thought of blogging make you want to just Netflix and chill the rest of the day? I was the same way before I figured out this ingenious way of making the client do 90% of the blogging work for me. That’s right. THE CLIENT CAN BE DOING THE LEGWORK FOR YOU!
We have all heard the importance of blogging regularly and consistently for SEO and showing up in search results, yada yada yada… That is great, grand, wonderful and all, BUT WHO HAS TIME FOR THAT! I’m sorry, but I know I don’t!
It used to be the bane of my existence. Truly. The thought of having to be all kinds of eloquent with my words and witty while showing off my bride and grooms’ engagement sessions or wedding days was friggen exhausting. Let alone the time it actually would take to PUBLISH a post. That takes way too much of my time.
Everybody in the creative industry is always saying you need to, “Work smarter, not harder.” Yeah, that is great and all but most days it is a struggle to even stay on task for more than 15 minutes, let alone be smart about the way I work. Am I right!?
Then I had an epiphany. I spent the rest of my workday making sure I would never have to consciously think about blogging ever ever EVER AGAIN!
So it is time for me to finally let you in on a GINORMOUS secret on how you, too, can get back those hours and do better things like watch a marathon of the Golden Girls on Hulu and not shower for a day or two.
ARE YOU READY?!
YOU NEED TO IMPLEMENT BLOGGING QUESTIONNAIRES INTO YOUR CLIENT WORKFLOW!
If you are a wedding photographer, you typically get 2 blog posts per client assuming you do engagement photos for them, right? Instead of trying to find out all the crazy little details like how the couple met or when they first kissed or when they first rolled around in the sheets together, send them a form to fill out asking all the questions you would normally need to know. Then, you have all the information you need to draft up your post! Hell, the majority of the time I will format my posts to be like a Q+A series so all I have to do on my end is LITERALLY copy and paste their answers and throw a handful of photos into the mix. What would have taken you possibly hours to write and put on your wordsmith hat to be a creative little author just took you all of maybe 20 minutes, 10 minutes if you have all their photos set and ready to go in a folder on your desktop. That’s right. 10 MINUTES FOR A BLOG POST!!!!!!
BOOM! CUE THE CONFETTI FOR DAYS!
Take a minute if you need to sit down because I know your mind was probably just officially blown. Now don’t be too hard on yourself that you didn’t think of this yourself before. We all have dumb days, weeks and even years. No but really, at least you know it now!
Want to know the best part of this all??
You can legitimately not even have to click a button or think about sending a questionnaire to your next client as long as you have a CRM program. You can set up a workflow to run that will automatically email your client a questionnaire on whatever date you choose. Now if THAT isn’t all kinds of rainbows and unicorns, I don’t know what is!!
If you are thinking to yourself, well, that’s a great idea but I don’t have half a brain cell left with the end of the season and can’t possibly think about putting one more thing on my to-do — THINK AGAIN!