Relationships are one of the most important aspects of building a...
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From your logo to your website design to your email marketing and more, branding is the overall experience your business provides. Put another way, according to Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.” We’ve got the resources for you to up your game, no matter which stage your brand is in.
How to Use Inclusive Language on Your Website
Our creative industry is still stuck in a universal, inauthentic, exclusive...
Creating an Inclusive Space Within Your Business
Imagine a space where anyone regardless of their ethnicity, race, gender,...
Create an Inclusive Messaging Strategy That Reflects Your Values
Many companies are having conversations about inclusivity and its importance in...
Words Matter: How to be Inclusive of Mental Illness in Your Copy
I’m Florence! I help young professionals balance mental health and their...
How to Define and Market with Your Brand Voice to Attract Your Dream Clients
When you hear the word “brand,” you probably automatically think of...
Finding Your Voice Online
Finding your voice online on social media is usually a bit...
3-Step Formula to Discover your Brand Voice
A powerful brand voice for small, creative businesses means… Being remembered...
How to DIY your brand messaging strategy
You know that old saying, “give a man a fish and...
The Difference Between a Brand and a Business
I recently had the opportunity to speak at my local chapter...
What is a brand strategy and why do you need it?
What is a brand strategy and why do you need it?...
How to best use brand photography to increase your booking and potential sales
With all of the visual content out there, being online can...
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