Defining A Brand Aesthetic

I ask all of my branding clients to complete a branding questionnaire that tells me more about the heart behind their businesses, but I also ask them to pull together a Pinterest board. The board can contain a few logos and other design elements, but in general I can learn so much more about a client when they pin interior design, outfits, wallpaper, accessories, invitations, wedding inspiration and artwork.

So if you’re thinking about branding but you’re feeling completely lost and overwhelmed, I recommend going through the following process:

Using Pinterest to Create Better Mood Boards for Branding | Rising Tide Society by Krista A. Jones

STEP 1

Create a new (secret) board in Pinterest. Go back through all of your past pins and add the ones that really feel like you to that new board. You can even add some of your own work to the board.

If you don’t have a lot of pins yet, or most of your pins are recipes, try searching for home inspiration, outfits, specific colors and even mood words like “romantic”, “classic” or “rustic”.

Using Pinterest to Create Better Mood Boards for Branding | Rising Tide Society by Krista A. Jones

STEP 2

Once you have that board together and refined to your favorite thirty or so pins, open up Photoshop and start adding your all time favorite pins to the document.

Using Pinterest to Create Better Mood Boards for Branding | Rising Tide Society by Krista A. Jones

STEP 3

From there, use the eyedropper tool in Photoshop to sample the images and create a color palette. It might sound difficult, but if you’re choosing your favorite pins, themes and color palettes tend to emerge pretty naturally!

Using Pinterest to Create Better Mood Boards for Branding | Rising Tide Society by Krista A. Jones

STEP 4

Implement it! Use the mood board and color palette you just created to help change the colors on your website, to choose client gifts and even to help figure out what to share on Instagram!

 

Krista Jones

Krista Jones is a fine art film photographer and Graphic Designer for Creative Entrepreneurs. She specializes in crafting unique brands that extend far beyond distinct typography and varying color palettes. Krista’s unique understanding of visual marketing, web design, and search engine optimization has enabled her to create dynamic identities that prosper both online and in the marketplace.

4 comments

  1. This sounds fun and helpful! I definitely got caught up looking at other people’s brands and logos when I was going through the process. So collecting pins you already have or completely unrelated to business sounds great!

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  2. The document you talk about, is that somewhere we can find? I would love to share this with my local TT group as a few expressed branding frustrations!

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  3. This blog post is exactly what I’ve been looking for. I constantly struggle to define my brand as I like so many different things. I love beau real and minimalism, bright and colorful, fun and unorganized, it drives me crazy! However I notice that I usually gravitate towards one particular style but I didn’t know how to make it my own!

    I completed this guide – beginning to end and just created my mood board!! After stepping back and looking at the results of a collection of all the images I loved, I fell in love! It described me, complimented all of the things I love and now I finally feel like I can be successful and true to myself and others. Thank you SO SO much!

    Reply

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