How to Use Pinterest to Grow your Email List

As a Pinterest marketing strategist, I teach creative entrepreneurs how to leverage the exponential power of Pinterest to grow their email lists. If you’re looking to improve your business’s email funnel, Pinterest can be a powerful tool for generating new leads.

Pinterest has over 200 million users and 1 billion searches a month. The platform isn’t about connecting socially, but about purpose and planning. That means that your future clients are using Pinterest to be inspired; they come looking to discover new ideas or solutions for their needs. Because it functions primarily as a search engine, Pinterest is the perfect place to grow your business on autopilot. By converting Pinterest traffic into email subscribers, you have the opportunity to “woo” and nurture these readers to turn them into new clients.

 

Step 1: Optimize your Pinterest profile

Your first task is to make sure that your Pinterest profile is in good shape. Here’s how you do that:

  • Switch to a business account—if you are using Pinterest in any business capacity, the terms of service state that you need a business account.
  • Add keywords and a short-link that drives to your best content to your profile page.
  • Clean up irrelevant boards by making them secret—do not delete them or you will lose followers.
  • Make sure you have at least 10 keyword-based boards related to your niche with 15+ pins each, as well as one personal board dedicated to your own content.

Step 2: Develop your opt-in content

Before you start posting pins, you need to create a compelling destination for your pins to drive to.

  1. Create at least one opt-in. An opt-in is a valuable piece of content that relates to your niche. It could be a graphic, a checklist, or a PDF that solves a pain point for your target audience. For example, people working with brides might create a “day of wedding checklist” or a list like “top venues for Atlanta brides”.
  2. Set up your opt-in delivery method through your email marketing company.
  3. Choose a destination for your Pinterest traffic. This could be a blog post or landing page where you offer your opt-in content and invite readers to join your email list.

Step 3: Use Pinterest to drive traffic

To drive people to the opt-in content, create various styles of pins and calls to action to attract different audiences. Here are the main things to remember: 

Craft effective pins

Like every platform, Pinterest has an optimum size for images. You want to keep your pins between about 600 x 900px and 600 x 1100px. Longer pins do get cut off, especially on mobile, so be cautious about their length.

I recommend two things when creating your pins. First, consider using a text overlay that includes a call to action. According to Pinterest, pins with a text overlay—such as “How to Prepare for your Wedding Day” or “10 Inspiring Spring Wedding Bouquets”—statistically get more clicks than pins without text.

Here are a variety of examples of my pin images, some leading to the same landing page:

 

Incorporate keywords

Make sure to use keyword-rich descriptions for your pins. Pinterest will use these keywords to insert your pin into search queries made by your target audience. For each pin, craft a 2-3 sentence description using keywords closely associated with your content.

You can use the same description for all the differently styled pins, or, to increase your SEO efforts, create different pin descriptions to improve your search results.

Automate

To make posting easier, schedule your pins using a Pinterest scheduler like Tailwind. Tailwind allows you to create a “pinning” queue so you can automate your Pinterest marketing strategy. You’ll want to pin your opt-in pins to both your personal content board as well as your other related boards. (If you want more Tailwind strategies, I’ve got resources on my blog.)

 

Step 4: Keep in Touch

Once people have opted in, be sure to consistently write to them. Nurture your subscribers like your special tribe by offering tips and sending valuable content in your emails.

 

And that’s it! Pretty soon your Pinterest marketing will practically be on autopilot, constantly working to drive new prospective clients to your email list.

For more tips, subscribe to my emails to receive my free Pinterest start-up guide.

Vanessa Kynes

I am a Pinterest Marketing Strategist for creative small businesses. After working with many brands on all different social media platforms, I quickly noticed that Pinterest had the power to quickly drive traffic, boosting brand awareness and sales. I also noticed that many creatives, while present on Facebook and Instagram, were not utilizing or harnessing the exponential power of Pinterest. My goal is to help creative brands develop Pinterest marketing strategies with simple approachable tips and video tutorials. Pinterest is a creative marketplace, a visual search engine perfect for creative small business to thrive and get discovered through Pinterest's unique search and discovery tool. I am also a mom to three girls, residing in the Pacific Northwest with my husband. We value intentionality, making memories, travel, and living a life of purpose and joy.

1 comment

  1. The most advantageous point of using http://PinPinterest.com for me is the pin scheduling feature. This always makes my post get published at the most suited time so that maximum people can view it and hence automatically increasing the number of followers too. It is quick to setup and 100% safe and never posts irrelevant content via its sophisticated artificial intelligence. Other than this, it comes with a ten day free trial without needing the credit card details.

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