See How This Venue Booked 33% More Weddings in One Year Using Online Contracts and Digital Payments

wedding venue business success story at see canyon fruit ranch

The Situation

See Canyon Fruit Ranch is a family-run apple farm and wedding venue business on the Central Coast of California. “We love to share our little slice of heaven with people,” says venue manager Hannah Kenny. But while the property is idyllic, their internal systems to book clients weren’t as blissful.

Before Hannah took over as the venue manager, See Canyon Fruit Ranch handled all of their bookings, including contracts and payments, by hand.

 

The Challenge

The inefficient booking process wasted Hannah’s time and prospective clients’, preventing the wedding venue business from landing more weddings.

“Before HoneyBook, the average time was around a month or longer from inquiry to booking,” Hannah says. “This was because we would send contracts by mail and have to wait for a check to be mailed (sometimes from across the country or world) from the client as well. On average we would usually wait around a month for checks to be received.”

HoneyBook to the Rescue

“I was talking with a friend about some administrative problems I was having, and she told me about HoneyBook. As soon as we got it, it was a huge time saver and also opened up so many great opportunities for clients,” Hannah says. “On average, we would book around 15 weddings per year. After joining HoneyBook, that went up to around 20 weddings.”

On average, we would book around 15 weddings per year. After joining HoneyBook, that went up to around 20 weddings.

Workflows

“The initial feature that I was really happy about was the workflows,” Hannah says. On the See Canyon Fruit Ranch website, she implemented a HoneyBook contact form that connects directly to her HoneyBook account. Workflows take care of the rest.

“Whenever someone submits an inquiry via the contact form,” Hannah said, “a specialized workflow I created shoots back an automated brochure for our clients so they get things right away, which is incredibly important.”

Templates

Hannah also loves HoneyBook templates. She created different contract templates for each of the venue’s different packages. They’re all stored within HoneyBook and ready to go. Instead of creating a new contract from scratch for each individual client, she just pulls up a template. With a few clicks, the contract is customized for her client. 

Online Contracts & Payments

After using her HoneyBook templates to create contracts, Hannah streamlines her booking process by sending the contract and invoice through HoneyBook. “Online contracts and payments have streamlined the process, helping clients book more quickly because everything is in one place in their HoneyBook portal,” she says. “The online payment option has made it possible for our clients to pay the same day they book.”

Success by the Numbers

See Canyon Fruit Ranch saved hours managing the administrative side of their business, booking more clients—faster. “HoneyBook is an amazing tool that has really streamlined our business process to give us the space that we need to focus on what’s important for growing our business and also give us the space to focus on other things in our life that are really important,” Hannah says. 

wedding venue business success story - 33% more weddings booked in one year wedding venue business success story - 50% less time on average from inquiry to booking wedding venue business success story 3 - 30x faster payments with same-day online payments vs. checks

Want to book more clients?

Sobrina Pies

I’m a HoneyBooker—writing about small businesses, the people who run them, and tips and tricks to help them grow—and a lifestyle blogger at Quiet Like Horses, sharing stories, not small talk. HoneyBook helps you manage your business all in one place, from sending proposals, invoices and contracts to managing your projects and getting paid. Want to give it a try? Start a free HoneyBook trial here.  

7 comments

  1. Hello,
    My name is Martha Crawford. I own a Inn in Clifton Forge, VA. I’m Interested in your product. I would like to learn more about it.

    Thank you,
    Martha Crawford

    Reply
    1. Sobrina Pies

      HI Martha, thanks for reaching out! We would love to chat more. Someone should be reaching out to you soon 🙂

      Reply
    1. Sobrina Pies

      Hi Alaina, Your comment made my morning. Thanks for sharing!

      Reply
  2. Thank you so much for sharing part of our story here at See Canyon Fruit Ranch. We love HoneyBook and the spirit of the Rising Tide Society that truly promote community over competition. We hope you all can come back to our farm soon. xx

    Reply
  3. Sobrina Pies

    Hannah, it’s our pleasure! And a trip to the farm sounds amazing. Thank you for sharing!

    Reply

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