5 Simple Snapchat Tips for Business

Snapchat is quickly becoming one of the most popular social media platforms–especially among millennials. Snapchat allows you to post pictures and videos that are only viewable for up to 24 hours.

Businesses are increasingly taking advantage of Snapchat to market their products and services. Our Snapchat expert Madison Short is sharing 5 simple Snapchat tips you can use to promote your business:

1. Show real life-life

Instagram is all about being cohesive and consistent with your brand since Instagram posts are permanent. Snapchat is the complete opposite–whatever is on Snapchat disappears after 24 hours.

Take advantage of this to show off real life to your clients–it’s not permanent! This is a good way to connect with clients, friends in the industry, and others because it shows that we don’t have perfect lives. It authentically connects us to our audience.

2. Show Behind-the-Scenes

While Snapchat is great for all-things-life, it is also a powerful tool to show people how you work.

– Product producers: Snapchat is such a powerful tool for businesses who provide products because you can show the process of creating that product! Clients usually only see the end-results, but showing them the before, during, and after lets them see process of designing and creating their order, and it makes them excited to receive it.

A florist could show a bucket of loose flowers, the process of creating a floral arrangement, all the way to the end result. Shop owners could show sneak peeks of what will be added to their product line-ups.

– Service providers: For someone who provides a service, it might seem difficult to show viewers behind-the-scenes of what you are working on, but it can be done!

As a photographer, I always snap sneak peaks of wedding images, or where I am shooting that day. I also snap throughout wedding days, and clients that follow me get even more excited for their wedding days. If you are a hair and/or makeup artist, you could snap new products you bought to use on clients and tell your viewers why you love that product.

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3. Give tips and provide education to clients.

Snapchat can be used to give advice to clients and educate them (even if snaps disappear in 24 hours!) If you are a brand designer, snap about finding the right colors that fit your ideal brand. If you are an event planner, snap about why having a planner is necessary for a smooth event.

4. Share about giveaways and other promotions.

I have recently seen some Snapchat accounts do giveaways solely using Snapchat, and it is SO cool! My favorite company–Lilly Pulitzer–did a giveaway, and it was very subtle and quick, but so effective. They took a snap of the product they were giving away, then they had viewers screenshot it, and they picked a winner. (In Snapchat, you can view who has taken screenshots of your snaps.)

It’s so different from Instagram giveaways because on Instagram anyone can enter, even if they are not loyal to your company. On Snapchat you have loyal viewers who want to see your work-life and your personal-life, so they will appreciate these giveaways so much more!

You can also do the same thing with discounts and promotions. Snap a coupon code for 20% off and only the people who saw that snap will know about it!

5. Create geo-tags for big business events to promote your business locally.

Geotags are location-based filters that people can apply to their photos. If you are getting ready to launch a new brand, business, or have big news, create a custom geo-tag on the Snapchat website. It’s simple! Go to www.snapchat.com/on-demand and follow the prompts. The cost depends on design and how long you want the filter available. It generally costs us somewhere between $5 and $20.

What is your favorite Snapchat business tip? Let us know in the comments.

Maddie Short

Maddie is a Annapolitan photographer obsessed with monograms, Lilly Pulitzer, and happy hour.

16 comments

  1. Excellent article! I’m new to Snapchat and these are all great ideas! Thank you!

    Reply
    1. Maddie Short

      Yay! I’m glad you enjoyed it!!

      Reply
  2. Thank you so much for this! I am so confused with SnapChat and haven’t really given it my all yet! I needed some direction, so thank you, this article was superb!

    Reply
    1. Maddie Short

      Snapchat can be confusing at first, but once you get the hang of it its so easy!!

      Reply
    1. Maddie Short

      I’m following you!1 So glad you enjoyed the post! Can’t wait to see you on snapchat!

      Reply
  3. Y’all this is the shiz. Putting my business on snapchat has been like pulling teeth. It’s a whole new fresh mindset, but I see SO MANY millenials on it– -all my future clients, basically. Thanks for the ideas. I LOVE the giveaway idea so much!

    Reply
    1. Maddie Short

      YAS!! I know, it’s so hard at first, and originally I was so against business on snapchat because it was the only platform I could really show the crazy side of my life, but now brides follow me and love all the behind the scenes I post!

      Reply
  4. I am considering a travel business and I am looking for ratings of host agencies that provide excellent customer service!

    Reply
  5. Fantastic Post! SnapChat is quickly turning into my favorite platform because it is so easy to use and don’t have to worry about making anything pretty. Just real and raw!! 🙂

    Reply
    1. Maddie Short

      YES! I’m all about real and raw, and it’s by far my favorite!

      Reply
  6. my question is how do you get clients or potential clients to follow you on snapchat? Its not as public of a social media so it is harder to find others even. I mostly just have my closest friends on snapchat.

    Reply
    1. Maddie Short

      That’s a good question!! I have my snapchat username in my Instagram bio, and sometimes when I post on Instagram before a wedding I’ll add in the caption “be sure to follow along on snapchat for all the behind the scenes!” or something like that! Or you could even take a screenshot of your snapcode and post it on Instagram!

      Reply
  7. Love this article. These are great tips. I look forward to using them on the Snapchat account (sheislight) I have for my blog – sheislight.com
    Yay!

    Reply
  8. So awesome! The whole world needs to get on snapchat

    Reply
  9. wow this was so helpful thank you! I currently have just a personal snapchat. Do you recommend that I create a separate one for my business even though it is a very small calligraphy business?

    Reply

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