Tips To Improve Your Website’s SEO

Dark and moody photo of a bride and groom on the Rising Tide Society and HoneyBook blog

Search Engine Optimization at it’s most basic is the act of making your website be easily read by search engines, and having things on your website that you want to be found. Having your website highly ranked for a keyword or term is valuable because when people are looking for a product or service, they typically start by using a search engine. Often, you can appear at the top of the search results by buying an ad, but for highly competitive searches such as “wedding photography (your city name)” can cost as much as $50 each time someone clicks your ad. By ranking highly in the regular results, clicks to your site cost you nothing.

There are many things you can do on your website that will help your website rank higher than a similar website that hasn’t made these improvements. Using a sitemap will help search engines find all the pages and posts on your website. Wording your post titles in ways that is consistent with the language people search for them will help people find them. Describing your images with alt-text not only is good for accessibility, but helps the search engine to know what the photos on your site are. Having your images optimized and resized for the size they are bring displayed will help your site load faster, which is rewarded by search engines. Using Google Search Console will give you information on what you can do to help your SEO, as it will show errors, your in and outbound links on your website, and tons of other SEO related information.

Other than the things you do on your website, there are also off-site things to do that will help SEO. Websites that many other sites link to are seen as high quality or important websites, and are ranked above similar sites that don’t have many people linking to them. By contributing an article, images, or other content to vendors or other publications will help your SEO if they include a link to your site with the content. Not only will it get more people to your website, it will also help to build relationships with these people which is an added bonus!

Putting all this into practice may seem intimidating, but it doesn’t have to be. You can start small and work on improving the SEO of your favorite few posts on your website and see if making these changes helps people find them via search.

The world of SEO is deep and vast, and since it’s Google’s main secret how their search algorithm works, be very skeptical of people claiming to have guaranteed ways to get you onto the front page of Google. There have been times in the past when doing sketchy things improved SEO temporarily until Google caught on, and they severely punished those sites.
To get started, I’d recommend Moz’s Beginners Guide to SEO at: moz.com/beginners-guide-to-seo and if your website is made with WordPress, Yoast’s guide, which is at: yoast.com/wordpress-seo should get you started.

Remember, step zero with SEO is having high quality content that is worth finding. The rest is getting the search engine to know it’s there.

Andrew Franciosa

Andrew Franciosa is a New York based photographer focused on telling intimate and honest love stories.

14 comments

  1. Great article , I have really enjoyed your article. You show how to improve the website rankings on google instantly. I am struggling to increase my website rankings on Google and I was looking for the solution and now I got the solution from your article. All the five strategies are really good . I will work on all the strategies which you have shown in this article. Thanks for sharing the way you explained each and everything is really good . Thanks for sharing.

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  2. Great article very useful and informative. Thanks for sharing.

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  3. Great Blog! I am new to SEO and I have 1 year experience in Blog Commenting. Is blog commenting link posses importance in ranking factors.

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    1. Yes It’s very important Arun Let me tell you How It’s good strategy than other. In blog comment every time you have new domain and new Ip which is pointing to your site. SO it is one of the best strategy for any SEO specialist.

      Reply
  4. These tips are absolutely useful! I have learned a lot, thanks! Understanding and keeping up-to-date with the algorithm of a search engine (e.g. Google) are the crucial keys to this style of marketing. I agree that the solid timeline of a project is crucial for the success of using an SEO. Cheers!

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  5. Amazing tips, many of us are not able to rank properly on google as there are many different factors and Google is getting advanced day by day so we need to well-researched content before planning anything to get better ranked. Your tips are much useful but as I say there are many other factors too. All you need to do is to audit your website on Moz, Majestic tool or small seo tools to get proper stats of our website. If you have any other audit tool regarding website audit, kindly do share with us. I really appreciate your efforts,

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  6. Working at ranking organically is definitely better and longer lasting solution as opposed to PPC. Like you said, some ad clicks are just way too much money and on top of that, most of those click don’t convert into a customer. Another factor that can help is target buyer intent keywords. They are aren’t search often but can promise a better conversion. Great tips Andrew!

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  7. Hey, thanks for sharing this blog. This very important and informative blog for then who do SEO. I really loved reading this. Keep it up.!!

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  8. Thank You so much for sharing these great and helpful SEO tips with us.it’s very helpful for all SEO beginners.I really found your article very true about the SEO.Look forward to reading more.

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  9. Thanks for this fantastic post, your tips will really help lot of people who want to improve their Website’s SEO for better business.

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  10. Hey guys thanks for sharing such great knowledge about improving website with SEO skills. I was just looking for these kind of crucial article this is totally helpful. I really appreciate to all of you!!

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  11. I liked that you had mentioned that it can be important to have search engine optimization in order to get more people to your site which could mean building more connections. My wife has a small blog and has been wanting more people to visit it and hasn’t known how to do that. We might have to start looking for a professional that can help us with search engine optimization to make sure we can get on the right page.

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  12. Very informative and I do agree that we should invest more in SEO, especially with the tighter competition in 2018. If I may add, we should also emphasize how SEO is a LONG-TERM strategy. Many people fall into the trap of thinking that SEO is a get-rich-quick scheme, while it requires consistency and long term effort (that will pay off!).

    Reply
  13. These are some pretty impressive tips!

    Reply

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