Less is more in most cases, but in the world of social media, not so much. The larger your audience on your social media accounts, the more opportunities you have to engage with your fanbase. Instagram is no exception. Now with over 700 million active users each month, Instagram offers plenty of potential followers for businesses of all sizes. More than 80 percent of those Instagram users follow at least one business, and engage with brands in valuable ways, like visiting their website and contacting.
There’s no secret ingredient to growing your Instagram following, but there are crucial steps you can take in building a real and organic audience that won’t break the bank.
1. Create A Smart Strategy.
Implementing a marketing strategy with no clear plan will limit your potential growth in the digital world. Before anything else, create a clear, smart Instagram strategy and stick to it. Research your competitors, develop your brand, set goals, and maintain consistency. Keep in mind that visually-compelling content is key in attracting users.
2. Become Easy-To-Find.
Don’t get buried amongst the rest. Be easily discoverable by using a handle that matches your business name. You can also cross-promote your Instagram account on other social channels like your Facebook and Twitter, and don’t forget to use relevant hashtags to target the right communities.
3. Craft Catchy Captions
Instagram may be a visual social network, but that doesn’t mean you should overlook the value of a catchy caption. Put the keywords at the beginning, ask a question and add an emoji or two. The more personable you are in your caption, the more likely your audience will engage with you. See how we optimize our Instagram captions here.
4. Create A Clear Bio
No one wants to follow an account that’s ambiguous. Let users know what they’re getting into when clicking “Follow.” You have 150 characters to show your personality and message to the Instagram world. Use humor, be personable, and more importantly, be welcoming.
5. Tag Appropriately
You can increase the potential audience of a post by tagging other relevant users and locations in your posts. @mention other users or brands in your images to encourage them (and their followers) to engage with you and possibly share on their personal accounts.
6. Engage With Your Community
Instagram is all about community building. Know your community in the social media world and engage with users and influencers in those communities by liking and commenting, and sharing their content. Many people return the favor.
7. Monitor Analytics
Instagram insights provide information about impressions for each post, along with reach, and engagement. You can also get demographic information about your followers, including gender, age, and location. Having your finger on the pulse of this information will allow you to get a better understanding of your audience and market your business to the right people.