Natalie Neilson Edwards

Natalie Neilson Edwards is the founder of Broomstick Weddings, the only online wedding brand focused on inclusion. Created in 2016, Broomstick Weddings was founded to create a diverse alternative to traditional wedding blogs, magazines, and brands that often leave ethnic & cultural minorities out of their content. Natalie founded Broomstick after getting married herself and being shocked at the lack of resources for those who looked like her and her fiance. In speaking with other brides and vendors, she realized she wasn’t alone. Enrolling at The Wharton School for her MBA, Natalie set out to create a company where brides, no matter their backgrounds, can plan the wedding of their dreams & find vendors who can help them do it. Personally, Natalie’s a Texas-raised Jamaican girl living in Philly who loves Jesus, her husband Austin, watching Law & Order and Real Housewives while eating way too much microwave popcorn & pretending calories don’t count.