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Terms & Privacy

HoneyBook’s Terms of Service, Privacy, and Data Protection.

Terms & Privacy

Updated June 28th, 2023
(Review the previous version here)

This Privacy Policy describes how HoneyBook, Inc. (“HoneyBook,” “we”, “us”, or “our”) handles personal information that we collect through our website and mobile applications (together with the website, the “Services”). The Services are designed to help our customers manage their businesses (“Businesses”).

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our website and/or other Services.

Personal Information We Collect

Information you provide to us. Personal information you may provide to us through the Services includes:

Identification information: including your name, email address, phone number, company name, date of birth, signature, and photos of your driver’s license and/or passport.

Communications:when you contact us with questions, feedback, respond to one of our surveys, or otherwise communicate with us we may collect the information in such communications.

Payment and transactional information: we collect information needed to process your orders or transmit direct deposits to you, including tax ID/Employer Identification Number (“EIN”), last four digits of your Social Security Number (“SSN”), payment card information, bank account number and related information, billing information, legal business name, doing business as name, business address, personal address, date of birth, job title, and transaction history.

  • Plaid: Honeybook also collects bank account numbers to transmit direct deposits to Businesses. If you elect to link your bank account automatically through the API provided by Plaid Inc. (“Plaid”), HoneyBook will also receive information related to the transactions associated with that account, including the transaction ID, transaction category and type, merchant name, amount, currency, date, and location. By using the Plaid API, you grant HoneyBook and Plaid the right to access and transmit your personal and financial information from the relevant financial institution and you agree that your personal and financial information will be transferred, stored, and processed by Plaid in accordance with Plaid Privacy Policy.

Marketing information: such as your preferences for receiving our marketing communications, and details about your engagement with them.

Third party account information: if you choose to connect third party accounts to the Services, we may collect information associated with your third party account such as the name, email address, and profile information you provided to the relevant third party. In particular if you are a Business and you opt to import or sync your Google account, contacts, iCal or similar accounts or services with our Services, we will collect and store information such as your contacts' (including contacts your services provider(s) or application automatically added to your address book when you communicated with addresses or numbers not already on your list) email address, name, address, website URL, phone number and other metadata assigned to a contact (collectively, “Contacts’ Information”). We obtain this data in order to create profiles, suggest existing profiles for you to connect with and invite new persons to use the Services.

  • Gmail integration: If you integrate your Gmail account with the Services, you will be able to use the Services to send emails (that you draft and send using our email composer) and create calendar events and we will have access to your inbox and calendar (“Gmail Information”).
  • Google API Services User Data Policy: Notwithstanding anything else in this Privacy Policy, HoneyBook’s use of Gmail Information will adhere to the Google API Services User Data Policy, including the limited use requirements. In particular, we:
    1. only use Gmail Information to provide and improve the Services;
    2. do not transfer Gmail Information to third parties except as necessary to provide or improve the Services, as required by law, or in connection with a merger, acquisition, or sale of assets where we provide notice to users;
    3. do not use the Gmail Information for serving advertisements; and
    4. do not permit humans (other than intended recipients, if applicable) to read Gmail Information, except (a) if we obtain your affirmative consent, (b) as necessary for security purposes or to comply with applicable law or (c) our use is limited to internal operations and the Gmail Information (including derivations) has been aggregated and anonymized.

Social Media Information: You may be able to create a HoneyBook account through a third party social media platform (“SMP”) and/or share your HoneyBook experiences on a SMP. To take advantage of this feature, we will ask you to log into or grant us permission via the relevant SMP. If you do so, we may receive information from your SMP (such as your contact details or friend lists). You may be able to adjust the information we receive by changing your SMP settings. Please note that the manner in which the SMP uses, stores and discloses your information is governed by the policies of the SMP and that if you share on an SMP you friends, followers, or subscribers will be able to view what you share.

Location Information, that may be collected by our Services and third parties integrated into our Services (ex. a rough estimate of location from your IP address).

Derived Information: we may infer your preferences for certain products based on the personal information we collect about you.

Third party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Data providers, such as information services and data licensors.
  • Public sources, such as social media platforms.

Automatic data collection. We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device, and your interaction over time with HoneyBook, our communications and other online services, such as:

  • Device information, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G).
  • Online activity information, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing HoneyBook’s Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them. We also use Google Analytics to monitor activity on the Site and to assist with advertising. Clickhere to learn how Google Analytics collects and processes data.
  • Chats on our Services may be monitored and retained.

Technologies we use for automated data collection include:

  • Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. For example, we use cookies to keep track of your shopping cart and to provide other personalized experiences.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

How We Use Your Personal Information

We use your personal information for:

Service delivery: including to:

  • Provide, operate and improve the Services and our business of providing an all-in-one platform to manage Businesses;
  • To create, maintain, and authenticate your account;
  • Conduct research and analysis relating to HoneyBook, our Services, and our business;
  • Transmit your payments (through third party vendors) and complete transactions with you;
  • Communicate with you about HoneyBook, including by sending surveys, offers, announcements, updates, security alerts, and support and administrative messages;
  • Understand your needs and interests, and personalize your experience with HoneyBook and our communications; and
  • Provide support for HoneyBook, and respond to your requests, questions and feedback.

Research and development: We may de-identify personal information, as well as information available in Vendor contracts and related proposals that you may upload and use the de-identified information for research and development, including to analyze and improve the Services and promote our business. HoneyBook does not use or aggregate Gmail Information for these purposes.

Marketing and advertising: We and our advertising partners may use your personal information for marketing and advertising purposes, including:

  • Direct marketing.We or our advertising partners may send Businesses direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via postal mail, email, telephone, text message, and other means. We do not use Contacts’ Information for direct marketing.
  • Interest-based advertising. We engage advertising partners, including third party advertising companies and social media companies, to display ads on the Services and other online services. These companies may use cookies and similar technologies to collect information about your interaction (including the data described in the “Automatic data collection” section above) over time across the Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Online tracking opt out” section below.

Public profiles: We may use Contacts’ Information (excluding Gmail Information and other information collected from Google services such as Gmail, Contacts, and Calendar), together with other publicly available information, to create public profiles for individuals who we think may be interested in our Services. Once we have created a profile, we may suggest that other users of the Services connect with the created profile. If any users take an action on the created profile, we will notify the profile owner so they may claim their page. If we have created a public profile for you, we will provide an "opt-out" link at the bottom of the profile if you wish to have your profile deleted.

Connections and Invitations: We may also use Contacts’ Information to suggest connections and to enable you to invite others to use our Services and connect with you. It is your choice whether to invite someone to our Services. For clarity, if an invitee accepts the invitation, then the invitee shall be subject to the terms and conditions of this Privacy Policy and our Terms of Service. We may also receive personal information about you when others import or sync their Contacts’ Information.

Compliance and protection: We may use your personal information to:

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
  • Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • Audit our internal processes for compliance with legal and contractual requirements and internal policies;
  • Enforce the terms and conditions that govern HoneyBook and our Services; and
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How We Disclose Your Personal Information

We may disclose your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Related Companies: We may disclose your personal information (excluding Gmail Information) with our subsidiaries and affiliates for purposes consistent with this Privacy Policy.

Vendors: Companies and individuals that provide services on our behalf or help us operate HoneyBook, the Services, or our business (such as hosting, information technology, customer support, email delivery, and website analytics services).

Advertising partners: Third party advertising companies and other third parties, including HoneyBook’s parent, affiliates, other brands and business partners for commercial purposes like the interest-based advertising purposes described above.

Professional advisors: Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others: Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees: Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate financing, divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, HoneyBook (including, in connection with a bankruptcy or similar proceedings).

Consent: We may also disclose personal information where we have your consent to do so.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through the Services or posting via SMP, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.

Your Choices

Update or correct your information. To keep your information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct information in our possession that you have previously submitted via the Services. Please also feel free to contact us if you have any questions.

Opt out of marketing communications. You may opt out of marketing- related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you.

Online tracking opt out. There are a number of ways to opt out of having your online activity and device information collected through the Services, which we have summarized below:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Click here for more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them.
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in.
  • Platform opt outs. The following advertising partners offer opt out features that let you opt out of use of your information for interest-based advertising:
  • Advertising industry opt out tools. You can also use these opt out options to limit use of your information for interest-based advertising by participating companies:

Note that you will need to opt out on every browser and device that you use because these opt out mechanisms are specific to the device or browser on which they are exercised.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. Learn more about "Do Not Track" here.

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.


We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information. You use the Services at your own risk.

Processing of Data in the U.S.

We are headquartered in the United States and may use services providers that operate in other countries. Your personal information may therefore be processed in the United States or transferred to other locations where privacy laws may not be as protective as those in your state, province, or country.

Applicant Information

When you apply for a job or an independent contractor/agent position with Honeybook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on Honeybook, and (d) to protect and defend the rights or property of Honeybook or others.


HoneyBook does not sell products for purchase by children under the age of 13. If you are under 13 years of age and should not be used by such children. If we learn that we have collected personal information through the services from a child under 13 without the consent of the child’s parent or guardian, we will delete it.

Notice to California Users

We are providing this supplemental privacy notice to consumers in California, pursuant to the California Consumer Privacy Act of 2018 (“CCPA”).

Additional Disclosures

We collect the following categories of information: identifiers, commercial information, approximate geolocation data, internet activity information, and inferences drawn from the foregoing. We use and disclose personal information for the following business and commercial purposes (as described in more detail in the “How We Use Your Personal Information” section above): service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection.

We have disclosed personal information as follows:

Category of Personal InformationCategories of Recipients
IdentifiersRelated companies; vendors; advertising partners; professional advisors.
Commercial informationRelated companies; vendors; advertising partners; professional advisors.
Approximate geolocation dataRelated companies; vendors; advertising partners.
Internet activity informationRelated companies; vendors; advertising partners.
InferencesRelated companies; vendors; advertising partners; professional advisors.

We “share” and “sell” identifiers and internet activity information with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms.

Privacy Rights:
Subject to certain exceptions, the CCPA grants California residents the following rights.

Access: You can request to know more about or access a copy of the personal information that we maintain about you.

Correction: You can request that we correct inaccurate personal information.

Deletion: You can ask to delete the personal information that we maintain about you.

Opt Out Of Sale Of Your Personal Information: You can opt out of “sharing” and “sales” of your personal information by clicking here (

). You can also opt out by visiting our Services with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use and whether you are logged into your account with us, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Services, or if you clear your cookies

To exercise these rights, or request an alternative form of this Privacy Policy, please contact us. We will not treat you differently if you exercise these rights.

To verify your identity prior to responding to your requests, we may ask you to confirm information that we have on file about you or your interactions with us. Where we ask for additional personal information to verify your identity, we will only use it to verify your identity or your authority to make the request on behalf of another consumer.

Authorized agents: California residents can empower an “authorized agent” to submit requests on their behalf by contacting us as described below.

Data Retention: We retain information for no longer than is necessary for the purposes for which it is processed, unless applicable law requires storage for a longer period of time.

How to Contact Us

You can reach HoneyBook by email at [email protected] or by writing to:
HoneyBook, Inc. Attention: Privacy

539 Bryant St, Suite 200, San Francisco, CA 94107.