Generate an empowering
Tell the world why your small business matters with a custom mission statement from our free generator.
At The Happy Pen we write clear, concise and engaging copy to help our customers communicate with confidence.
Turning the world’s happiest moments into lasting memories—one couple at a time.
Morris Marketing helps brands stand out from the crowd with breakthrough concepts.
To support serious CEOs in their quest to gain loyal customers and naturally increase their bottom line by writing captivating copy
Mixing unique cocktails and brightening spirits.
It is my mission to give people the tools and business systems they need so they can stop sacrificing their life for the sake of being a business owner.
How it works
Enter your company details
Choose your brand personality
Get a truly inspiring mission statement
10 inspiring mission
Independent business owners who used
Over 35,000 mission-driven companies used our mission statement generator to position their businesses.
Our mission at G Events Group is planning and executing your vision with innovation, creativity and originality to leave a never ending impression on your guests.
Addison Studios brings creativity and imagination to couples and families by capturing the beauty of their story.
Our mission at Ally Bowen Photography is capturing families’ and couple’s seasons of life with joy, authenticity and ease.
6 tips to create an impactful
Avoid general mission statements that are not unique to your company.
Think about your mission statement as the high-level goal for the next 2-3 years.
Make sure your mission statement is something everyone in your company can understand and use to help prioritize their work.
Describe what makes your company different and why it matters.
Get to the heart of your business in a clear manner. The longer, the harder to remember.
company values
Talk about what values define your company and how you’re improving your customers' lives.
Resources for
Learn more about creating a
successful mission and vision.
Mission statement FAQs
Generating a powerful mission statement for your company involves focusing on two main aspects: what you aim to achieve and who you want to become. This combination helps define your purpose and direction.
- Start by defining why you’re in business. Think back to when you first considered starting your company. What mission did you set out on? What problem were you trying to solve? Whose lives did you aim to improve with your business?
- Next, figure out what makes your company special and stand out from competitors. Do you have a unique approach or point of view? Do you specialize in something? What is your unique voice?
Once you’ve answered these questions, combine the what, why, and how using our mission statement generator to create an amazing mission statement.
HoneyBook's mission statement generator is ideal for anyone seeking to articulate their business's purpose clearly and effectively. Whether you're a solopreneur, small business owner, or part of a larger organization, our tool simplifies the process of crafting a compelling mission statement.
The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future. Vision statement is a way to think more long term about your company, say 3+ years out. Whereas a mission statement focuses on what your company wants to do day in and day out.
Think of it this way; a mission statement answers the question 'Who are we?' and the vision statement answers the question 'Where are we going?'
A good mission statement should include the following information about your business:
- What product and value do you provide to your clients?
- Why you’re in business. What did you set out on a mission to do? What problem were you trying to solve? Whose lives did you want to improve by starting your business?
- How do you differentiate yourself from other businesses in your area? What is your unique point of view or specialty?
Here are a few examples of strong mission statements from industry leaders. Notice these mission statement examples are all concise and clearly worded.
Invision: Good Design is Good for Business
Adobe: Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences.
Microsoft: Our mission is to empower every person and every organization on the planet to achieve more.
Southwest: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Squarespace: Squarespace makes beautiful products to help people with creative ideas succeed.
You should be proud of your mission statement. Make sure you make it visible. Your mission statement is a great way to show who you are to a potential customer or potential business partner. We recommend:
- Showcase it on your social media profiles and personal website.
- Include it in marketing materials like brochures, proposals, and company overview decks.
- Incorporate it into the template of online contracts or invoices.
- Boost internal morale by displaying it in your office or setting it as a screensaver.