A mission statement is a sentence or short paragraph that defines what your company does, for whom you do it, why you do it and what sets your company apart.
Turning the world’s happiest moments into lasting memories—one couple at a time.
Morris Marketing helps brands stand out from the crowd with breakthrough concepts.
To support serious CEOs in their quest to gain loyal customers and naturally increase their bottom line by writing captivating copy
Mixing unique cocktails and brightening spirits.
It is my mission to give people the tools and business systems they need so they can stop sacrificing their life for the sake of being a business owner.
At The Happy Pen we write clear, concise and engaging copy to help our customers communicate with confidence.
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A great mission statement helps your company define its direction and stay on track. A good mission statement helps everyone in the company make the right decisions.
Customers hire companies with whom they find a connection. A mission statement tells potential customers what your company does, what sets you apart and most importantly, why you do it.
Your mission statement provides the guardrails you need to stay on track. When you set goals, you should be able to ask yourself, "Do these goals align with my mission?". If yes, you’re probably headed in a good direction.
Good Design is Good for Business.
Only Adobe gives everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences.
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Our mission is to empower every person and every organization on the planet to achieve more.
Squarespace makes beautiful products to help people with creative ideas succeed.
Empower the creative economy to rise together, doing what they love.
Avoid general statements that are not unique to your company.
Focus on the future
Think about your mission as the high-level goal for the next 2-3 years.
Make sure your mission statement is something everyone in your company can understand and use to help prioritize their work.
Make it unique
Describe what makes your company different and why it matters.
Get to the heart of your business in a clear manner. The longer, the harder to remember.
Base it on your company values
Talk about what values define your company and how you’re improving your customers lives.
Learn how mission statements power business.
Pro-Tip: your first word should end in —ing
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