Write a Truly Empowering Mission Statement

Tell the world why your small business matters

Turning the world’s happiest moments into lasting memories—one couple at a time.

Lauren B. Photo

Morris Marketing helps brands stand out from the crowd with breakthrough concepts.

Morris Marketing

To support serious CEOs in their quest to gain loyal customers and naturally increase their bottom line by writing captivating copy

Emilie Steinmann Creative

Mixing unique cocktails and brightening spirits.

Orange & Glass

It is my mission to give people the tools and business systems they need so they can stop sacrificing their life for the sake of being a business owner.

Laura Lee Creative

At The Happy Pen we write clear, concise and engaging copy to help our customers communicate with confidence.

The Happy Pen

How it works

step 1

Enter your company details

step 2

Choose your brand personality

step 3

Get a truly inspiring mission statement

Why you need a mission statement

Focus your direction

A great mission statement helps your company define its direction and stay on track. A good mission statement helps everyone in the company make the right decisions.

Connect with clients

Customers hire companies with whom they find a connection. A mission statement tells potential customers what your company does, what sets you apart and most importantly, why you do it.

Set mission driven goals

Your mission statement provides the guardrails you need to stay on track. When you set goals, you should be able to ask yourself, "Do these goals align with my mission?". If yes, you’re probably headed in a good direction.

6 inspiring mission statement examples

Good Design is Good for Business.


Only Adobe gives everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences.


The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.


Our mission is to empower every person and every organization on the planet to achieve more.


Squarespace makes beautiful products to help people with creative ideas succeed.


Empower the creative economy to rise together, doing what they love.


Mission Statement Examples

Over 35,000 mission driven companies created a mission statement using our tool.

Mission statement example Mission statement Example of a mission statement

6 tips for writing a great mission statement

Be specific

Avoid general statements that are not unique to your company.

Focus on the future

Think about your mission as the high-level goal for the next 2-3 years.

Provide direction

Make sure your mission statement is something everyone in your company can understand and use to help prioritize their work.

Make it unique

Describe what makes your company different and why it matters.

Be concise

Get to the heart of your business in a clear manner. The longer, the harder to remember.

Base it on your company values

Talk about what values define your company and how you’re improving your customers lives.

How and why mission
driven companies thrive

Learn how mission statements power business.


Free and Easy Mission Statement Generator

Pro-Tip: your first word should end in —ing


View examples

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