HoneyBook Blog | Resources to Empower Independent Businesses

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More than 1 in 5 U.S. adults have considered working for themselves in the last year (and 30+ other independent business stats)

How to redesign a website in 4 steps Read more ›

How to use a competitive pricing strategy Read more ›

Outreach marketing: How to pitch your services to dream clients Read more ›

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More than 1 in 5 people considered starting a business.

More than 1 in 5 U.S. adults have considered working for themselves in the last year (and 30+ other independent business stats)

How to redesign a website in 4 steps

How to use a competitive pricing strategy

People talking at a picnic table.

Outreach marketing: How to pitch your services to dream clients

More than 1 in 5 people considered starting a business.

More than 1 in 5 U.S. adults have considered working for themselves in the last year (and 30+ other independent business stats)

How to redesign a website in 4 steps

People talking at a picnic table.

Outreach marketing: How to pitch your services to dream clients

Photographer lines up a shot.

How to use brand photography for website photos

Case study: This photographer saves hours scheduling with clients

Natalie Franke speaks to independent business owners about clientflow.

From the pros: 2023 trend forecast for independent businesses

Case study: How this florist scaled up her business reputation, pricing, and more

Case study: How this photographer creates a unique experience for every client

Group of people sitting around a table for a client meeting

How to plan meetings for better client outcomes: 7 tips

Group of people sitting down for an in-person meetings

When to schedule in-person meetings vs. virtual

Woman evaluating her finances at a desk

How independent businesses are feeling about the economy

Man on the phone using his client management skills

6 client management skill you should have

How to use a competitive pricing strategy

Person on laptop with notebook and coffee cup next to them

How to price a service in 6 easy steps

Event planner hourly rates: how to set yours

Expense report

5 tips to successfully track business expenses year-round

Event planner working

Why HoneyBook is the best CRM for event planners

Person on laptop looking at HoneyBook plans

HoneyBook plans – which one is right for you?

Woman on phone using HoneyBook payment processing

Guide to HoneyBook payment fees

Photographer

HoneyBook for photographers: Everything you need to run your business

HoneyBook clientflow report

What do your clients really want? Get our data report on exceeding client expectations

HoneyBook cofounder Oz and Naama under a quote about independent businesses

A new look for HoneyBook: why we rebranded

HoneyBook scheduler

Customize your scheduling process with the new HoneyBook Scheduler

HoneyBook 2022 year in review

HoneyBook’s 2022 year in review

Woman types on a keyboard.

How to have a professional website for your business when you’re on a string-thin budget

How to make your website clear.

Top three website design mistakes (and how to fix them!)

Independent works on email design in coffee shop.

Email design best practices for independents

illustration of a lead generation funnel

How to create a unique lead generation funnel

Woman sells her goods and stands with a POS.

How to set (and achieve) C.L.E.A.R goals

Photographer looks at creative pictures they took.

Kicking creative burnout to the curb in 2023

Women works on calendar booklet.

Gamechanger: How to delegate tasks in your independent business

CEO contemplates next move.

Your independent C-suite: A guide to roles in your independent business

86% of clients hire the business
that responds first

Want more insights? This report covers:

A new look for HoneyBook: why we rebranded

We’ve always been inspired by the bold, creative, and fearless spirit of independent businesses and we wanted our brand to reflect that.

Learn more about the HoneyBook story, our commitment, and why we rebranded from our cofounder and CEO Oz Alon.

Our editor's picks

More than 1 in 5 people considered starting a business.

More than 1 in 5 U.S. adults have considered working for themselves in the last year (and 30+ other independent business stats)

Three people meeting to discuss client onboarding

How to use a welcome packet to successfully onboard new clients

Laptop showing free brochure templates

Customize these free brochure templates to send to clients

Person working on a late payment reminder

How to remind someone to pay you: 7 tips & examples

Two people map out ideas on a computer.

How to leverage AI to get unstuck

Man working on a pricing guide on his phone and laptop

3 pricing guide examples and best practices

Graphic demonstrating a clientflow with photo of business owner and client

What is a clientflow?

mission-statement-examples

25 powerful mission statement examples that make good companies great

a graphic of a project workspace

How to integrate HoneyBook client portal with your website for a cohesive client experience

Watch our videos

Video Playlist

1/10 videos

1

Sales Strategies for Independent Business Owners with Erika Tebbens

Sales Strategies for Independent Business Owners with Erika Tebbens

01:52

2

Efficiency & Streamlining Your Business Processes - October 2022 Global Virtual TuesdaysTogether

Efficiency & Streamlining Your Business Processes - October 2022 Global Virtual TuesdaysTogether

01:36

3

HoneyBook HotSeat: Bring Your Process to Life with Smart Files

HoneyBook HotSeat: Bring Your Process to Life with Smart Files

51:54

4

HoneyBook Smart Files: How to Double Your Income With Our Latest Upgrades

HoneyBook Smart Files: How to Double Your Income With Our Latest Upgrades

48:29

5

TikTok for Independent Business Owners - September 2022 Global Virtual TuesdaysTogether

TikTok for Independent Business Owners - September 2022 Global Virtual TuesdaysTogether

01:47

6

Ask an Expert: Inclusivity in Business with Lisette Cervano

Ask an Expert: Inclusivity in Business with Lisette Cervano

01:03:27

7

Ask an Expert: Diversified Income with D&#039Ana Joi spencer

Ask an Expert: Diversified Income with D'Ana Joi spencer

50:35

8

Ask an Expert: Lead Generation & Conversion with Candice Coppola

Ask an Expert: Lead Generation & Conversion with Candice Coppola

01:06:29

9

Branding with Illiah Manger and Mac Hughes

Branding with Illiah Manger and Mac Hughes

45:14

10

Work Life Boundaries with Brittanny Taylor

Work Life Boundaries with Brittanny Taylor

01:01:35

Follow us on Instagram @honeybook!

Specific but accurate. 🫠 If you relate to this

Specific but accurate. 🫠

If you relate to this a little *too* much, that probably means your schedule controls you instead of the other way around.

So, how do you get back in control? We’re teaching you how. 👇

New on the blog: 6 tips to optimize your schedule & your business ⤴️

🎙️: @getbybus⁠
_________
[Video ID: Overlaying a stock photo of a disorganized desk is a video of Pedro Pascal eating a sandwich. The text on the video reads, “You scarfing down a late lunch in silence as your messy desk in between client meetings because you got and forgot to eat yet again.”]

#HoneyBook #PedroPascalEdit #CapCutTemplate #SmallBizHumor #IndependentBusiness #IndependentBusinessOwner #Meme

It's Women's History Month, and we thought, what b

It's Women's History Month, and we thought, what better way to celebrate than by highlighting some of the glass ceiling-shattering, ever-inspiring women in our community?⁠
⁠
Join us for a very special Instagram Live on March 22nd at 9am PT | 12pm ET with storytelling strategist @akuakonadu_, HoneyBook chief evangelist @nataliefranke, and business coach @laylee_emadi.⁠
⁠
We'll be discussing their personal business journeys, what it means to be a female business owner in today's society, how to build confidence and resilience, and so much more.⁠
⁠
Mark your calendars and see you there! ✨⁠
__________⁠
[Graphic ID:⁠ Against a beige background are rows of circles in varying colors of purple, yellow, orange, blue, pink, and black. In large black text on the first slide reads, "Women's History Month Live. Wednesday, March 22nd at 9am PT / 12pm ET." The next slide is photos of our Instagram Live guests, Akua Konadu, Natalie Franke, and Laylee Emadi.]⁠
⁠
#WomensHistoryMonth #WomenInBusiness #WomenOwnedBusiness #IndependentBusiness #IndependentBusinessOwner #EmpoweredWomenEmpowerWomen #HoneyBook

AI is having a moment. ✨⁠ Did you know that C

AI is having a moment. ✨⁠

Did you know that ChatGPT is the fastest-growing platform...ever? From 0 to over 100 million monthly active users in just two months, its rapid popularity exceeds that of TikTok and Instagram. ⁠

While we know that may sound overwhelming and scary to some, AI can be a powerful tool for independent business owners, especially for those moments when you’re feeling stuck (think writing copy and responding to upset clients).

Interested to learn how you can implement AI in your business? We’ve got you covered. 👇️

On the blog: How to get unstuck with AI ⤴️
________
[Video ID: HoneyBook chief evangelist Natalie Franke talks to the camera. She has long brown hair and wears a purple sweater.]

#AI #AITools #ChatGPT #IndependentBusiness #IndependentBusinessOwner #SmallBizTips #HoneyBook

Let's talk about contact forms. 👇⁠ ⁠ We kno

Let's talk about contact forms. 👇⁠
⁠
We know, we know. It might not be the most exciting topic, but it *is* important.⁠
⁠
That's because your contact form not only enables potential leads to get in touch with you, but it's also an opportunity to make a great first impression and gather essential information.⁠
⁠
But don't just take our word for it. Take it from photographer and HoneyBook member @austingarnette, who's on the blog sharing his three contact form must-haves for booking more clients, faster. ⁠
⁠
On the blog: 3 contact form must-haves ⤴️⁠
_________⁠
Graphic ID in comments⁠
⁠
#ContactForm #LeadGeneration #LeadGenerationTips #HoneyBook #HoneyBookMember #IndependentBusiness #IndependentBusinessOwner