Take the business personality test
(and learn how to take action)
Take the free test
How can a small business
personality test guide you?

Focus
Running a business often means juggling a million different responsibilities. Take a moment to pause, uncover the strengths and opportunities, and zero-in on the biggest opportunities you have to grow as a business owner.

Action
Your results will arm you with tactical resources that fit your stage of business and business personality — from finance tips to how to solidify your mission and more.

Growth
This business personality test is specifically geared toward small businesses who want to grow over the next year — whether it be your revenue, following, or client base.
How to grow your small business
in 2026.
Proven strategies for staying organized, working smarter, and winning clients.
FAQs
The results of this business personality test are based on a combination of your personality and the stage of your small business. Once you’ve taken the test (takes less than 10 minutes) you’ll receive one of sixteen results. On your results page, we break down your business personality type, provide actionable tips tailored to take your business to the next stage, and round up resources that will guide you through the various aspects of running a small business, from branding your instagram to setting up automatic payment reminders so you’re getting paid while you sleep. In addition, you’ll get a pair of recommended small business educators to follow, so you can soak up all the knowledge they share on a daily basis.
The business personality test by HoneyBook is an assessment created specifically for small business owners, creative entrepreneurs, sole proprietors and freelancers. Our resources cater to businesses in the 1-15 employee range. Some of the most popular businesses that take the test are web designers, DJ’s, photographers, graphic designers, brand specialists, marketing and PR consultants, copywriters, makers, artisans, videographers, educators and coaches, health and wellness professionals, accounting and finance small businesses, interior designers, social media consultants, and more service-based professionals.
It’s completely free. Have at it.
4 minutes if you’re speedy, 7 minutes if you take a little time to ponder your answers.
During 2019, the HoneyBook team has been talking to creative entrepreneurs and small business owners, listening to their varied pain points and fielding the big questions: How do I find my ideal client? What can I do to grow my business, when I feel like I’m already doing everything? The instagram algorithm did what? How do I get my clients to pay on time without having to badger them? At HoneyBook, we’re not psychologists, but we do talk to thousands of small business owners every month — face to face, in our office, at monthly meetups, via email, over video chat. This business personality test was created to learn about each small business’ unique style and growth hurdles, and then provide the resources, technology, and conversation that will help you catapult over them in 2020.
HoneyBook is an all-in-one business management software made for creative small business owners who want to grow their business. Our easy-to-use software helps businesses streamline their client booking process, starting from the time a client first inquires all the way to the final payment. Some popular HoneyBook features include: lead capture, invoices, contracts, proposals, online payments, automatic payment reminders, easy-to-use templates for all emails, documents, and communication, scheduling, bookkeeping and more.
At HoneyBook, we’re on a mission to build simple software that helps small business owners scale their business processes, so they have more time to focus on the clients and work that inspires them most. In addition to our all-in-one software, we are dedicated to sharing knowledge and championing the fearless business owners who are shaping today’s creative economy. Checkout HoneyBook’s all-in-one business management software for free and find moresmall business resources on our blog.
If you’re comparing your results to your Myers Briggs personality type, here’s what to look for: The Actualizers among us are likely to be a Myers Briggs ENTP, INTP, ENTJ, or INTJ. The Creatives are likely to be a Myers Briggs: ESFP, ISFP, ESTP, ISTP. The Connectors in the group are likely to be a Myers Briggs: ESFJ, ISFJ, ESTJ, ISTJ. And the Visionary folks are likely to be a Myers Briggs: ENFP, INFP, ENFJ, INFJ. All these letters seem like gibberish? Let Elon Musk and Oprah clear it up for you.
The four main business personality types are our interpretation of the four quadrants within Myers Briggs types, while the four stages of business are based on HoneyBook’s member base and knowledge of solopreneurs and small business owners. All in all these four personalities and four business different small business stages give us 16 possible results. The Actualizer business personality can be described as a ‘doer’ and executer, the Visionary business personality type is someone who has great perspective and big-picture thinking, the Connector business personality type is someone who is strong at building relationships between people and between people and resources, and the Creative business personality type indicates someone with truly unique and non-routine ways of seeing and interpreting the world around them. Wondering what type you are? Don’t wait to find out — take the test.
First, feel free to take the test again. Secondly, we realize each person’s business is unique and every personality is multi-layered. You may feel like you’re more “Creative Rising Star,” when your results say “Actualizer Rising Star.” Second, consider the contents of your business personality results page: Are the tips still actionable? Are the resources still relevant to your small business? If so, we recommend diving into the resources and executing on a few of the recommendations — you might be surprised about how well they match your business. Finally, feel free to reply to your results email with feedback for how we can improve the test and results.








