The Ultimate Guide to Video Marketing

The Ultimate Guide to Video Marketing

They say “video is the future.” An opportunity to connect with your ideal client, build relationships, and make sales. You likely know you need to add it to your marketing strategy, but where to begin? If you’re reading this guide feeling the pressure to add one more thing to your ever-growing list of to do’s, we’re here to make sure you get quick tips on getting started, why video matters, and the importance of things like Instagram Stories vs. YouTube. Read along for insight from the video experts in this ultimate guide to video marketing.

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What’s Inside

Creating Connection Through the Power of Video Marketing

5 Social Media Platform Video Marketing Quick Tips

5 Tips to Help You Plan and Film for your Next Video

Creating Accessibility in Your Video Marketing

5 Steps To Take Before Starting a YouTube Channel to Improve Your Video Marketing

4 Ways That Video Marketing Will Change the Way You Do Business

5 Tips to Create Compelling Marketing for Your Brand

Creating Connection Through the Power of Video Marketing // by Mycah Burns

Showing up on video is half the battle, but connecting personally with your audience makes the extra effort (and nerves!) worth it. Mycah shares about the power video has to open the door to catching your ideal client’s eye and connecting quickly. Download the guide.

5 Social Media Platform Video Marketing Quick Tips // by Anesha Collins

Don’t let the abundance of social media video options keep you from starting. The overwhelm doesn’t have to stop you. Instead, take each platform one at a time and use Anesha’s quick tips for everything from Instagram to Pinterest to how to maximize your social media video content marketing via emails. Download the guide.

5 Tips to Help You Plan and Film your Next Video // by Estrella Sansait

Feel like you need a plan before tackling any new to do? We get it. Shooting video can feel daunting without an idea of what to do. Estrella shares about how to create an outline for your video, capture quality audio, and the realities of messing up! Download the guide.

Creating Accessibility in Your Video Marketing // by Erin Perkins

Accessibility is important for a variety of reasons, and in Erin’s article she shares about her personal experience as a deaf woman seeking more accessible content. Ensuring your content is available to all not only provides greater, widespread access to your videos, but also uplevels your SEO ability by captioning your video. It’s a win/win. Her article gives tangible tips, tools, and resources to take the next step. Download the guide.

5 Steps To Take Before Starting a YouTube Channel to Improve Your Video Marketing // by Trena Little

If you’re going to take the time to create video content, you want to make sure it’s seen by the masses, right? In Trena’s article she shares your first 5 steps to getting started on YouTube in a way that pays off. From tips on choosing your content to how to optimize for the right things, you don’t want to miss this guide to what you really need to do before hitting “record.” Download the guide.

4 Ways That Video Marketing Will Change the Way You Do Business // by Kylie Carlson

Marketing with video not only can change how you do business, but can catapult your business to increased growth! Kylie shares 4 different unexpected ways you could be using video to propel forward… including one you may not have thought of at all: virtual reality. Find out how to put it to use in this article. Download the guide.

5 Tips to Create Compelling Video for Your Brand // by Peter Aguilar

If you haven’t thought about video as visual storytelling, think again. It’s the ideal way to tell your story in a concise and interesting way… and can be done with a little creativity, strategy, and investment in *the right tools* instead of all the tools. Moral of the story, you don’t need a huge budget to kick off, and Peter shares why. Download the guide.

Questions About Video Marketing? Ask John Branch.

Watch Now to Get John’s Answers To: 

 

 

 

 

 

 

 

 

 

 

 

John Branch, a photographer, YouTuber, and our resident video expert for the month, will be answering all your video questions. Got a Question?

Ask him here.

 

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