Business Planning for Resiliency
This year has certainly thrown us for a loop. For an industry built on community over competition, creativity and in-person experiences, many of us are reevaluating how we can best set our businesses up for success by business planning for resiliency. With a goal of overcoming difficult situations and tumultuous times, digging into your business means starting with areas featured in this guide.
This month’s guide shares:
How to thrive as an entrepreneur by business planning for resiliency
Remember… it’s about the long-term:
The definition of resiliency is “the capacity to recover quickly from difficulties; toughness.” Therefore, as you’re wrapping up your year and looking to the future, a thriving business that can bounce back from difficulties requires reflection and foresight. We can’t predict the future, but we can assess the past and learn for the long-term. Now is the time to determine where your legal contracts are lacking with Paige’s DIY contract audit and free Protection Clause Checklist. Don’t let the difficulties of this year prevent you from long-term business planning for resiliency.
See the big marketing picture:
Business planning encompasses a large range of elements for your brand – everything from goal setting to marketing strategies and more. While in audit mode, take some time to determine how your marketing strategy helps you stay resilient. From Aleya’s strategies on managing social media during difficult seasons to Meghan’s 5 simple steps to showcasing your expertise through public relations, marketing and PR can help you see the big picture about how the investment in your strategy and plan now can position you well and bring in more business moving forward.
Don’t do it alone:
Finally, the last tip when business planning for resiliency is core to whom we are as HoneyBook | Rising Tide – you don’t have to do this alone. Community is key in hard times – for your business growth, mental state and potential to safeguard yourself in an emergency. Amanda shares her tips for building a referral network for new business and also to tap should an emergency arise. Additionally, take next steps in your virtual business relationships and partnerships with top tips from Kevin. And remember, we’re always here for you. Community over competition means you never have to go at business alone, in good times and bad.
What’s Inside - Business Planning for Resiliency
Being a business owner in 2020 means constant adaptation and assessing how you can improve your business, pivot or ensure you’re protecting both yourself AND your clients. A resilient business is one that can stay strong through hardships and changes, and bounce back after difficulty. Paige shares one of the best ways to maintain a strong business without the headaches is to be aware of what your contract entails, what it actually means and how you can set yourself up for success with a DIY Contract Audit.
From a global pandemic to racial injustice and police brutality to rising awareness of a number of social injustices and more, 2020 has been a challenging season for business owners everywhere. As a result, you may feel at a loss regarding how to share on social media and sell your products and services while remaining respectful and sensitive to the situation at hand. Aleya shares her best tips about how to prepare in advance regarding social media content, sharing and engaging during crises. Learn how to business plan for resiliency in your social media by creating an approach that infuses your online presence with compassion and grace.
Community is key – even more important now than ever – as we navigate difficult times of unknown and isolation. While you can’t control the circumstances of your situation, you can set yourself up best by business planning for resiliency in a way that prioritizes building a referral network of like minded creatives. Amanda shares how she set up her network to safeguard her business – including creating an ‘emergency’ referral network, building relationships through virtual networking and finding ways to stay connected with her referral network. Stay prepared and grow your business in the process with her tips.
Looking for more ideas on how to build strong creative partnerships and relationships during this time? Kevin dives into how to pivot and adapt your normal ways to connect with others. You may be showing up on the other side of the screen, but you can still show up for those in your community to ensure that you protect your business both in growth and financially, as well as in mentally and emotionally, as well. If you’re experiencing a slow season, now is the time to build a resilient and sustainable business by nurturing your industry relationships.
Wanting to amp up your authority building efforts for your business to position yourself as an expert in your industry? Public relations is just the thing for you. It’s different than it’s relative “advertising” (and Meghan explains why in her article!), and ensures that even if you’re not actively working during this time, that press is working for you. She shares 5 steps to becoming a PR Star and getting featured at your favorite publications about your products, services and more.
Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.