They say “video is the future.” An opportunity to connect with your ideal client, build relationships, and make sales. You likely know you need to add it to your marketing strategy, but where to begin? If you’re reading this guide feeling the pressure to add one more thing to your ever-growing list of to do’s, we’re here to make sure you get quick tips on getting started, why video matters, and the importance of things like Instagram Stories vs. YouTube. Read along for insight from the video experts in this ultimate guide to video marketing.
This month’s guide shares how to:
Build Your Know-Like-Trust Factor
Video marketing doesn’t just add one more marketing tactic to your list, but rather gives you direct access (and even digital “eye- contact”) to your ideal customer. It stops people in their tracks, gets them to pay attention, and ultimately builds connections beyond many other marketing strategies. As a result, you have greater potential to increase your Know-Like-Trust factor. The more eyes on your content and connecting personally with your videos, the more likely your audience will feel comfortable purchasing from you.
You Need a Plan...and Then To Just Start
Whether you’re Type A or more go-with-the-flow, video marketing content creation can feel a bit out of the comfort zone for many. Wherever you land, a great place to begin is by mapping out your content and what you’d like to convey. It could be via an outline, a goals sheet, or even talking points… but the main thing you must do is just start. Don’t let having everything “perfect” hold you back from creating. And if you’re looking for some tangible tips on how to create your videos, check out Peter Aguilar’s article on page 15.
Make Your Videos Accessible To All
One final key tip in video marketing is to focus on making your videos accessible to all. On page 8, Erin Perkins shares amazing resources and tools to offer accessible content to ensure all members of your community can experience your expertise. You can start simply with one thing at a time: from captioning your Instagram Stories to captioning your videos and course content, and in the end, have the potential to provide inclusive content, reach more people, and even boost your SEO.
Accessibility is important for a variety of reasons, and in Erin’s article she shares about her personal experience as a deaf woman seeking more accessible content. Ensuring your content is available to all not only provides greater, widespread access to your videos, but also uplevels your SEO ability by captioning your video. It’s a win/win. Her article gives tangible tips, tools, and resources to take the next step. Download the guide.
If you’re going to take the time to create video content, you want to make sure it’s seen by the masses, right? In Trena’s article she shares your first 5 steps to getting started on YouTube in a way that pays off. From tips on choosing your content to how to optimize for the right things, you don’t want to miss this guide to what you really need to do before hitting “record.”
Questions About Video Marketing? Ask John Branch.
John Branch, a photographer, YouTuber, and our resident video expert answered your most pressing video marketing questions.
Watch Now to Get John’s Answers To:
- Can I get away with using my phone to start making videos?
- Should I wait to get started on YouTube until I hire someone to edit my videos and add fancy effects?
- Are there any free or cheap resources for learning the technical side of shooting video?
- What are your app recommendations for solopreneurs to edit their own videos?
- Is it better to shoot vertically for IGTV or landscape for YouTube?
- I feel like all the videos I want to make are already out there. How can I be unique with my information?
- What types of videos should I make and why?
- How frequently should you be creating content for your business?
- How do I develop or outline a content calendar? How to frame or sequence the content?
- What is the easiest way for someone who doesn’t use video currently to start?
- I’d like to hire someone to do professional video tutorials for me to sell. What kind of price range will I be looking at, and what questions should I be asking?
- How do I map out how to leverage free content with paid video content?
- What is the best lighting and hands-free equipment to have for recording video on my iPhone?
Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.