About Us

Meet the HoneyBook | Rising Tide Community Team

A community built by creatives for creatives.



Every day the HoneyBook | Rising Tide team are on a mission to empower the creative economy to rise together, doing what they love.

We believe an empowered creative economy will change the world. By elevating the voices of small business owners, sharing their stories, and building a thriving online and offline community, we can support creative entrepreneurs in their pursuit of a sustainable livelihood.

Empowerment begins with saving small business owners time and money. This is why we offer 20% off your first year of HoneyBook to all Tiders! HoneyBook helps creative entrepreneurs manage their businesses more efficiently so they can do more of what they love. With HoneyBook, creatives can send brochures, proposals and invoices; create the ideal customer experience; and track payments – all in one place.

Equally as important are sharing knowledge and providing support. That’s why Rising Tide is a living library of educational resources by creatives for creatives. With blog content from thought-leaders throughout the creative industry, free educational webinars, monthly guides, and online summits—our members are equipped with the knowledge they need to succeed in business.

We fuel over four hundred monthly meet-ups across the world that discuss a relevant business topic. We believe that magic happens when creatives gather, support one another, and are empowered to pursue their passions.


In May of 2015, Rising Tide hosted its first set of local meetups in twelve cities across the United States. Coffee shops and wineries filled with small business owners seeking a new mindset in the creative landscape—one built on relationships. Creatives who typically spent day after day sitting at their desks with only the hum of the computer and their third cup of coffee to keep them company now had the opportunity to engage in community within their own towns.

One by one we added meetups in cities from the Northeast to the Southwest, and even internationally. As Rising Tide and the concept of “community over competition” was welcomed with open arms, we had the opportunity to merge with HoneyBook (a client management software for small businesses) to build an intentional creative community worldwide. Today, we host over 400 monthly gatherings in cities around the world and serve a community of over 77,000 creative entrepreneurs.

We are only as strong as the communities around us, so we dedicate ourselves to supporting non-profits and organizations we are passionate about. To date, we’ve given over $130,000+ to non-profits including The School Sessions, U.S. Dream Academy, The Birthday Party Project, Thirst Relief and more. We have also partnered with Pencils of Promise to build a school in 2018—funded entirely by community donations through our annual RISE Summit.

We believe that when creatives rise, the world is changed for the better. Together, we are empowering the creative economy to pursue their passion with the support of a community.

Natalie Franke

Natalie Franke

Rising Tide Co-Founder & Head of Community at HoneyBook
Website | Instagram

Natalie Franke is a photographer, educator, community builder, and one of the Founders of the Rising Tide. A graduate of the University of Pennsylvania, she studied Visual Studies with a focus on Visual Neuroscience and the Psychology of Seeing. Left brain meets right, she’s a science nerd running on equal parts coffee & entrepreneurship.

Natalie currently lives in Annapolis with her husband and son, and serves as the Head of Community for HoneyBook | Rising Tide—leading a team of world changers in the pursuit of empowering the creative economy.

Community Support & Moderation Team

The Rising Tide team is made up of over six hundred volunteer chapter leaders from around the globe, Community Moderators and an administrative team working every day to improve the lives of our 76k+ members. You can reach us by emailing [email protected] for general inquiries or for community support needs.

Akua Kondu Headshot

Akua Konadu
Community Social Media Manager

India PJ Headshot

India PJ
Community Moderator

Jared Rey Hernandez Headshot

Jared Rey Hernandez
Community Moderator

Jay Candelario Headshot

Jay Candelario
Community Engagement Associate

Jenna Fenske Headshot

Jenna Fenske
Community Moderator

Josefina H. Sanders Headshot

Josefina H. Sanders
Community Moderator

Kait Masters Headshot

Kait Masters
Community Development Manager

Lauren Taylor Headshot

Lauren Taylor
Community Content Manager

Nadine Fonseca Headshot

Nadine Fonseca
Community Moderator

Nicole Fly Headshot

Nicole Fly
Community Moderator

Wendy Zook Headshot

Wendy Zook
TuesdaysTogether Support Manager