Keyword stuffing is a thing of the past. Instead of filling your site with unnecessary jargon and random words that might help you get found, create content that is relevant and useful for your target audience. By answering the questions they are searching for, you’re more likely to be found in a search, get repeat visitors, and ultimately turn those repeat visitors into buyers. Tools like Ubersuggest can help you find keywords relevant to your services and target audience. After all, like we remember from our Ultimate Guide to Pinterest for Business, the real goal of increased traffic is always increased sales. Let your content do the work for you!