The new HoneyBook for Photographers is here.

By Amit Drenger, leading HoneyBook for Photographers

Photographers have been at the heart of HoneyBook since day one. You were some of the first people to trust us with the less glamorous parts of running a business so you could focus on your craft. 

So today we're announcing our biggest commitment to photographers yet: HoneyBook for Photographers. It means you get a team, a roadmap, and a home built around how you actually work.

And we're launching it with the two things you asked for most: galleries native to HoneyBook, and a whole new way to run mini sessions. Plus two-way texting, Tap to Pay, and more.

Galleries now live inside HoneyBook

"We're a technology company serving one of the most human crafts there is, and I never want to confuse the two. Our job is to take the busywork off your plate so every creative decision stays with you. Galleries are one more piece of that – powerful underneath, and never in the way of the work itself."

— Oz Alon, Co-founder & CEO, HoneyBook

What's the one thing you always wished HoneyBook could do?

I've spent the better part of a year asking you that – on council calls, in survey responses, and in dozens of one-on-one conversations. And one request came up more than any other: galleries.

HoneyBook already runs the whole client relationship: the inquiry, the contract, the payments, every message from first hello to the big day.

The one piece that never lived here was the final delivery – the photos your clients wait weeks for, the high point of the whole experience. And it landed on a separate platform, away from everything you'd built with them.

Today that changes. We brought it home.

For your client, that means no detour at the finish. They open their photos in the same experience they've had with you all along, your brand around it, start to final download.

For you, it's one fewer tool to run and one fewer subscription to track, since galleries come with your plan. Storage is unlimited on Essentials and up, so every gallery you deliver can stay live for as long as you want it.

I won't oversell this. Just create one and I think you'll love it. (I'm biased, obviously. I helped build the thing.)

Mini Sessions, without the dread

If you run mini sessions, you know the drill. A dozen families, fifteen-minute slots, everyone in their fall best – it's a lot, and every one of them needs you fully present. The part that wears you down isn't the shooting. It's everything around it: typing the same details into booking after booking, invoicing people one by one, chasing down who'd actually paid.

We rebuilt that part. Set the session up once, with the contract and deposit already attached, and you're basically done. Your clients take it from there. They pick a slot, sign, and pay, and you never send a single follow-up. The week before is finally quiet, and when the day comes, your energy goes where it belongs: the families in front of you, not the logistics behind them.

You can text your clients now, too

Remember that lead from the top, the one who booked whoever answered first? This helps with exactly that. Two-way texting is rolling out in HoneyBook now, so you can reply to an inquiry the moment it lands and keep the whole conversation in one place, instead of half on your phone and half in your inbox. Whoever answers first usually wins the booking. Now that can – and should – be you.

Oh, and Tap to Pay

Sometimes the client is right there in front of you and you just want to get paid, without fumbling for a card reader or sending an invoice they'll open later. Now you can. Tap to Pay lets a client pay right on your phone, in person, and it's done.

It shines on a day of mini sessions especially: a family wraps, taps to pay, and it's handled before the next one steps in front of you.

And we're only getting going

There's plenty more right behind this: multiple dates on a single project, more control over how your emails look, library folders for the template lovers among us, and helping clients find you through AI search, not only Google.

There's a team here now whose entire job is photographers, and we plan to be doing this for a long time. Almost everything I just listed started as something one of you said to us, and that's how I want to keep choosing what comes next.

So tell me. If there's one thing in your week that's broken and we might be able to fix it, that's the message I want in my inbox: [email protected]. I read all of them.

Now go make a gallery. I can't wait to see what you put in it.

— Amit