Protecting Your Business: A Guide for Independent Business Owners
Consider trademarking your brand:
Is imitation the most sincere form of flattery? Not in business. Magi Fisher shares her guidance on what distinguishes a trademark from a copyright and how you can use these legal tools to protect your business. If you’re still wondering about whether a trademark is the right path for your business, get a second opinion from Joey Vitale. He explains how to conduct trademark research, level up your brand and where to start when it comes to trademarking your brand properties.
Increase your client retention:
Protecting your business is good for you and your clients because, when everyone is on the same page from the start, there are fewer opportunities for misunderstanding later down the line. Claire shares best practices for how to maintain strong client relationships throughout your client flow no matter what situations may arise.
Set clear boundaries with your clients:
When it comes to your clients, you need to protect yourself from anything that makes you feel uneasy and a contract is the best place to set clear boundaries. Kunbi Odubogun shared her advice on how to get started. As you build stronger client relationships, learn what to do if a client breaks your contract. Christina Scalera shares tips for how to deal with difficult contract breaches with confidence, maintain the health of your business and keep good connections with your clients.
What’s Inside – Protecting Your Business
Protect your brand with the power of a trademark and keep your ideas out of the hands of competitors. Magi discusses the distinctions between trademarks and copyright and how to use these legal tools to defend your business.
So you know what a trademark is, but how do you decide when it’s the right time to get one for your brand? Joey has some insights to share with you, including how to conduct trademark research, level up your brand and how to get started with the trademark process, if that’s what you decide is the best choice for you.
Learn how to create client relationships in which you and your client are consistently on the same page. Claire shares recommended strategies for how to maintain a strong connection with your clients throughout your client flow, regardless of the circumstances.
Feel confident about each new project you undertake by creating and communicating clear boundaries with your clients. How? With an iron-clad contract. Kunbi outlines not only the benefits of implementing contracts with your clients but also how to go about creating them.
It’s a fact of doing business that sometimes a client will want to cancel their agreement with you. No matter the reason, it’s important to have a clear process for how to deal with contract breaches of any kind so you can move forward in your business with confidence. Christina shares her tips for how to deal with challenging contract breaches and how to preserve positive relationships.
Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.