On November 12th, I shot my last wedding as “Amber Nicole Photography,” and boy was it so bittersweet. This bride was the epitome of my dream client, and the day was so perfect. I couldn’t have ended my wedding career in a better way.
Yet, I was having a TON of self-doubt.
I set a goal to launch “Amber Nicole Portrait,” as a boutique, portrait brand in the beginning of 2017 and never look back. I was also planning my own wedding, so my emotions were freaking crazy! Little did I know at the time, I wouldn’t have a single portrait client, at my new pricing, until April of 2017.
Finding your niche is tough. For a couple of months, I felt like a complete and total failure, like I had made a huge mistake. I was scrambling around in desperation to find clients, and I did a TON of work for free, trying to make it work. By the beginning of March 2017, I was ready to close the doors of my business and call it quits. I thought to myself, I am not made to be an entrepreneur. I am not made to be a photographer. I am not good enough.
Those words were like a broken record player in my head… over… and over… and over again.
Here is the thing you need to know about leaving something “comfortable” and finding your niche… it isn’t easy. It really isn’t. But it is the single most rewarding thing I have EVER done in my photography career.
I found my niche in making the average, everyday woman feel like a supermodel. I believe that you should celebrate your beauty throughout your life, and not just on your wedding day. I believe that EVERYONE deserves to exist in photographs. I believe that printing your photos will bring you much more joy than leaving them on a USB in your desk drawer. I believe in creating PRICELESS family heirlooms, to pass down for hundreds of years to come.
Listening to people’s stories, and photographing them despite their insecurities, is the greatest accomplishment in my life thus far.
To tell you the truth, I am still figuring this whole process out. Hey, what entrepreneur isn’t? I am sure Oprah still has her moments of learning and doubt… or not… because you know, she is ACTUALLY perfect. 😉
All I know is that finding my niche has rejuvenated my creative spirit. I provide an experience for my clients, and it isn’t an experience most photographers are capable of. I found a system and a differentiator that truly makes me stand out, and my clients even take notice.
Is everyone looking for a boutique, portrait photographer? No, not really. But those who do find me, and who do resonate with my core values, become clients for life.