So everyone on the planet has told you to blog for your business. Am I right?
But you’re growing tired of thinking up new topics, new content, new graphics, new photos, etc. I get it, it can be exhausting.
That’s why you need to start blogging less, BUT…
…at the same time you also need to start blogging with purpose, blog strategically.
I mean, what’s the point in blogging if it’s not actually getting you more clients, customers, subscribers, etc.
So today I want to teach you how to do just that.
Really quickly before we dive into the step by step goodness I want to share a quick story with you about an entrepreneurial friend of mine.
A few months ago I had lunch with a fellow entrepreneur. She revealed to me her business wasn’t actually doing that great.
When I asked her why she didn’t think she was getting enough bookings she said, “well i dunno, I blog everyday, I share my posts on social media, I’m getting traffic to my website, but just not enough customers.”
I opened up my laptop (because of course entrepreneurs bring their laptops to lunch, hehe) and took a peek at her website and her blog. Her website was beautiful and her blog certainly did have posts going out almost daily. She even had comments and shared on her blog posts so it’s not like they were going unnoticed.
Then it dawned on me. Her blog posts weren’t related to what she was selling. Her blog posts were educating entrepreneurs in a spectrum of ways but she was selling website design services and none of the posts were related to that. Now I know what you might be thinking, well ok, she’s getting entrepreneurs to her blog and that’s who her ideal customer is, that should work.
Wrong.
Her blog posts never lead into her services. Nor were they ever design related. You see, attracting entrepreneurs isn’t enough. She needed to attract entrepreneurs who were needing her services (website design services). She needed to think nichier (that’s a word right?) then that.
I also told her since her services weren’t cheap she’d have better conversions and build her email list at the same time if she focused on mentioning a free PDF they could get by opting into her email list.
That way if they liked the blog post they’d get on her email list. I mean most people aren’t going to book you on the spot after reading 1 blog post. And if they don’t and you’re not converting them into email subscribers, they’re lost potential customers.
So by doing it this way instead she’s building an email list of ideal clients that she can educate through her emails and email at any time if she needs to bring on new clients.
So here’s what she did next.
Her next blog post was called something like “The 3 Biggest Website Mistakes Entrepreneurs are Making” are you making any of these?
In the post she gave a few website tips and then mentioned how one of the biggest mistakes was not going with a professional website designer. Then she listed the benefits of going with a pro website designer and how it would help their business.
At the bottom of the blog post it said something like “if you enjoyed these tips get even more by downloading my free guide. She listed the name of her guide, what was in it & had an opt in so they could enter in their name and email address to join the email list and receive the freebie download to their inbox instantly.
She wrote me a month later saying she had booked over 15 clients since we talked and blogging more strategically like this.
So proud of her, now let’s do the same for you!
So here’s what I want you to do:
● Define your ideal client
● Create a blog post that will help them in some way
● Create a free helpful PDF, template, checklist, etc. (if you haven’t already)
● Create an opt in form via your email marketing provider so they can opt in to get your freebie
● Mention your opt in/freebie at the end of all your blog posts going forward
● Share your blog post & future blog posts everywhere you possible can online
● Watch your email list & customer base grow!
If you want to learn even more ways to grow your email list and audience online I’d love to invite you to join my free challenge, “6 Days to 1k Email Subscribers: Who are Hot and Ready to Buy From You.” Go here to claim your spot for the challenge now >>> http://ventureshorts.com/1kemailsubs
