7 Practical Steps for Growing Your Email List

7 Practical Steps for Growing Your Email List | via the Rising Tide Society

Building your email list is vital to the success of your business. I have changed my focus from growing on social media to growing my email list, I have seen major growth in my business since this shift.

Use these tips below to help you grow your list and your business. Dont just read over these. They require you to take action. Can you carve out some time today to put these 7 tips into practice? If so, then it is clear you are eager to increase your business and your bottom line.

1. Add a Call to Action (CTA) to your site

Do you want people to join your email list? You need to tell them to. It may sound bossy but we are bombarded with information each day. Help your reader by telling them exactly what you want them to do.

2. Link to your sign up page in guest posts

When you write guest posts for website, link directly to your sign up page. Yes, it is nice to link to social media but honestly, I would rather someone join my email list over following me on social media where they may or may not see my content. You are in front of a brand new audience, be sure to capitalize on that to turn some of their readers into your readers as well.

7 Practical Steps for Growing Your Mailing List | via the Rising Tide Society
Photo by Courtney Slazinik

3. Create a freebie

Give people a reason to sign up. Simply being on your listmay not be enough to get people to give your their email address. Instead, take an hour to create a resource guide, checklist, or something simple for them. You can design it quickly in Photoshop or Canva. It doesnt need to be anything fancy. Honestly, the simpler the better.

4. Share your freebie on social media

You know the crazy thing about social media, you are building your audience on someone elses platform. So if they decide to shut your page down or limit your reach, you are no longer going to be able to reach your audience as much as you would like. Instead, turn those people from social media followers into email list subscribers. This is where Facebook ads come in handy. If you are going to pay for Facebook ads consider paying to share your freebie to get people on your list. Plus, people love sharing freebies with your friends so your ad is more likely to get shared.

5. Change the name

No one wants to join a newsletter. Please dont call your email list a newsletter. Either think of a creative name or even call it an email list, exclusive list, or VIP list. Long gone are the days of people joining a newsletter.

6. Say goodbye to submit

Your submitbutton shouldnt say submit. People see that so often it has lost its power as a call to action. Instead use your own call to action in your button. You can say something like Yes, send me my free resourceor even something as simple as Join uslike on the Rising Tide Society page.

7. Make it easy

It should be so easy to sign up for your email list my 6 year old can do it. Your website should have sign up boxes all over it. Look at your site. If this was your first visit would you know someone wants you to join the email list?

Click here to download your free Build Your List checklist to help you get started growing your list today.

Now that you are building a list with raving fans the real work begins. These are your number one fans and should be treated that way. You should spoil them with free content and freebies. Let them know how much they are appreciated and they will open your emails, click your links and tell their friends.

Courtney Slazinik

Courtney Slazinik is the mastermind behind the wildly popular website, Click it Up a Notch. Featured as one of Huffington Posts, Top 5 Blogs for Momtographers, she teaches hundreds of thousands of photographers each week the tips they need to know to capture the everyday moments like a pro. In 5 short years, she’s grown her Facebook page to over 60K and learned valuable tools on growing her email list where she reaches over 45K inboxes every week.