7 Practical Steps for Growing Your Email List

7 Practical Steps for Growing Your Email List | via the Rising Tide Society

Building your email list is vital to the success of your business. I have changed my focus from growing on social media to growing my email list, I have seen major growth in my business since this shift.

Use these tips below to help you grow your list and your business. Dont just read over these. They require you to take action. Can you carve out some time today to put these 7 tips into practice? If so, then it is clear you are eager to increase your business and your bottom line.

1. Add a Call to Action (CTA) to your site

Do you want people to join your email list? You need to tell them to. It may sound bossy but we are bombarded with information each day. Help your reader by telling them exactly what you want them to do.

2. Link to your sign up page in guest posts

When you write guest posts for website, link directly to your sign up page. Yes, it is nice to link to social media but honestly, I would rather someone join my email list over following me on social media where they may or may not see my content. You are in front of a brand new audience, be sure to capitalize on that to turn some of their readers into your readers as well.

7 Practical Steps for Growing Your Mailing List | via the Rising Tide Society
Photo by Courtney Slazinik

3. Create a freebie

Give people a reason to sign up. Simply being on your listmay not be enough to get people to give your their email address. Instead, take an hour to create a resource guide, checklist, or something simple for them. You can design it quickly in Photoshop or Canva. It doesnt need to be anything fancy. Honestly, the simpler the better.

4. Share your freebie on social media

You know the crazy thing about social media, you are building your audience on someone elses platform. So if they decide to shut your page down or limit your reach, you are no longer going to be able to reach your audience as much as you would like. Instead, turn those people from social media followers into email list subscribers. This is where Facebook ads come in handy. If you are going to pay for Facebook ads consider paying to share your freebie to get people on your list. Plus, people love sharing freebies with your friends so your ad is more likely to get shared.

5. Change the name

No one wants to join a newsletter. Please dont call your email list a newsletter. Either think of a creative name or even call it an email list, exclusive list, or VIP list. Long gone are the days of people joining a newsletter.

6. Say goodbye to submit

Your submitbutton shouldnt say submit. People see that so often it has lost its power as a call to action. Instead use your own call to action in your button. You can say something like Yes, send me my free resourceor even something as simple as Join uslike on the Rising Tide Society page.

7. Make it easy

It should be so easy to sign up for your email list my 6 year old can do it. Your website should have sign up boxes all over it. Look at your site. If this was your first visit would you know someone wants you to join the email list?

Now that you are building a list with raving fans the real work begins. These are your number one fans and should be treated that way. You should spoil them with free content and freebies. Let them know how much they are appreciated and they will open your emails, click your links and tell their friends.

Courtney Slazinik

Courtney Slazinik is the mastermind behind the wildly popular website, Click it Up a Notch. Featured as one of Huffington Posts, Top 5 Blogs for Momtographers, she teaches hundreds of thousands of photographers each week the tips they need to know to capture the everyday moments like a pro. In 5 short years, she's grown her Facebook page to over 60K and learned valuable tools on growing her email list where she reaches over 45K inboxes every week.


  1. Great post with some valuable tips! I especially love #5… I never ever sign up for anything called a newsletter.

    My one big question for you is how do you cut through the noise? It seems like every site has an optin popup these days, and I read that the average American gets over 100 emails/day.

    I know everyone is touting email list building as THE thing to do, but I’m just wondering if it is actually any safer than any other platform. I know most emails from the lists I join end up in my promotions tab in Gmail and I never take the time to go back and read them.

    What are your thoughts on how people will react to email marketing as more and more people start sending promotional emails? What is the next big thing when this stops working?

  2. Courtney Slazinik

    That is a great question, Corey! Honestly, I could write a whole other blog post on this topic alone. Yes, more and more people are creating lists and therefore people are joining more and receiving a ton more emails. So the key now is how to make yourself stand out and be unique.

    One way would be to have a strong follow up series after they join. Send them a series of emails over the course of a week or two where you talk about you, what you can share, share some of your best content and really welcome them to the community. This is a great way to let your personality shine through as well as prove that your emails are worth opening because they have value. Tell stories, give information. Make sure you aren’t selling in ever email.

    Become a student of copy writing as well. You want to make sure your subject lines are so tempting they can’t help but open them and once they do they are given so much value they forward your email to a friend.

    I don’t see email lists not working any time soon. I think as long as you prove yourself valuable to your reader they will find your emails and open them. Unfortunately, building up a community on a social media platform is risky since you aren’t in control of accessing your people.

    I too have joined several lists and several I have pulled over to my inbox and look forward to them each week because time and time again they provide me with value.

    1. I agree with not selling in every email. My favorite people to follow constantly put out good content and build the know/like/trust factor. When they do come out with a product I’m more likely to buy since I’m not getting “sold” in every interaction.

  3. Christina Scalera

    I love this! It’s concise but still super potent. I wish this post had been written when I was just starting out!!! Thanks Courtney 🙂

    1. Courtney Slazinik

      Thanks so much, Christina!

  4. This is the first year that I have put a focus on building my email list and I’m really happy that I finally took the leap. Yes, I’m late to the game, seeing that my site is 8 years old, gasp! But better late than never right! I think what pushed me to realize the importance is when other social media platforms started changing their algorithms, making it that much harder for me to reach my followers. A following that I spent years to build! So frustrating on every level seeing that sites like mine depend on the traffic, not to mention the affiliate earnings. So… yeah, my list is approaching 5,000 subscribers and I’m really, really proud of that number! I may have 560,000 followers on pinterest, but if you think about it, they could all be gone tomorrow since we don’t “own” those platforms. Feels good to know that I have started to connect with my readers in a different way that has staying power.

    1. Courtney Slazinik

      Yay! I completely agree that it is better to have started a list late than to have never started one. 5K is definitely a number you should be proud of! That is fantastic to think that many people have invited you into their inbox. I’m so glad that you are no longer relying on social media to get your message out there. I’m excited to see your business grow as your list grows as well! Well done!