How HoneyBook and Email Marketing Work Together to Grow Your Business

We’ve talked before about meeting your potential clients wherever they are in the buying process. That means, some of your potential clients might just be getting to know you, while other long-time fans might be ready to buy. 

The key is being ready to engage both types of audiences. 

Step 1: Warm up colder leads with email marketing

For those people who aren’t ready to buy yet, your job is to warm them up. A great way to do this when they’re scrolling through your IG feed or poking around on your website is to drive them to a subscribe button or form. 

Flodesk subscription form on

Get these peeps on your email list and start sending them regular content so they get to know you, your brand and your services better. 

Don’t know where to start?

Our #UpMyEmailGame Challenge has got you covered. We partnered with the email marketing experts at Flodesk, the email marketing software that lets you design emails people actually want, to help you:

  • Create a year of email marketing content in just three days
  • Get started fast with a webinar recording, walking you through each and every step
  • Stand out with 12 free beautiful email templates
  • Enjoy a free month of Flodesk

Want to see what all the buzz is about?

Check out these email makeovers from #UpMyEmailGame challenge participants.


Step 2: Make the ask

After you’ve used your emails to paint a beautiful picture of who you are and what you can do (honestly, even Monet would be jealous), now’s the time to take it up a notch in the commitment curve. (Don’t know what that is? Rebecca, co-founder of Flodesk, explains what it is and why it matters right here.)

It’s time to switch gears from increasing awareness about you and your brand to making the ask

What does that look like? 

It could be “Book a consultation with me,” “Schedule your portrait session,” “Wanna work together?” or simply “Book now.” Pointing people to whatever service you’re trying to sell is key.

Step 3: Turn hot leads into clients with HoneyBook

While your email marketing software is great at keeping in touch with your email list and warming up colder leads, HoneyBook shines at converting leads who are ready to book you. 

Here’s how:

In your emails where you make the ask, be sure to link your CTA to your webpage with your embedded HoneyBook contact form. As soon as an inquiry submits your contact form, they are automatically added into your HoneyBook pipeline. 

Email CTA>HoneyBook contact form>HoneyBook pipeline

All within HoneyBook, you can:

  • Set up an automation to respond to your inquiry ASAP (and even send automated follow-up emails if they don’t respond!)
  • See exactly how many new inquiries you have and what stage they’re in
  • Send them marketing materials customized for them (and then contracts and invoices, too, when they’re ready) 

Not ready for email marketing yet? Don’t worry, you can still do all of the above in HoneyBook.

Your email marketing software and HoneyBook work together like relay runners. There’s a baton hand-off when a lead goes from cold/warm to hot. And by following this best practice, you’ll be turning hot leads into paying clients in no time. 

Want to learn more?

Sobrina Pies

I’m a HoneyBooker—writing about small businesses, the people who run them, and tips and tricks to help them grow—and a lifestyle blogger at Quiet Like Horses, sharing stories, not small talk. HoneyBook helps you manage your business all in one place, from sending proposals, invoices and contracts to managing your projects and getting paid. Want to give it a try? Start a free HoneyBook trial here.  

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