Giving credit where credit is due within your Instagram posts is extremely important. Many wedding professionals do a fabulous job of crediting their images and unfortunately many don’t. In this article, I’m going to cover why you need to credit, what a “proper” credit looks like, a few ideas on how you can come up with your own crediting style, a few benefits to crediting and why it’s detrimental to artists and vendors when you don’t credit. Whether you’re a florist, hair stylist, wedding planner, photographer, wedding blogger or any other professional Instagram user – you have the power to make your Instagram profile a wealth of information and inspiration by doing this one simple thing – crediting!
WHY YOU NEED TO CREDIT
Have you ever felt like there is a stigma around the way people use the comments vs. tagging on IG? Like that there is a “cool” way to do it and an “uncool” way, like how people will say “tap for tags” or something simple like “love + beauty” with no further messaging at all? I’ve definitely seen and felt this out there, and it’s silly. Get that out of your mind because being really COOL is giving credit. Tagging someone in an image is not credit. Unless you personally styled the image and shot the photography – your post needs to credit those who were responsible for creating it. Why?
Because that photo isn’t yours.
Because someone actually took that beautiful photo.
Because someone planned, shopped, and labored to create that gorgeous tablescape.
Because someone worked on that creative DIY project until his or her fingers bled.
Because someone looking at your feed will WANT something in that image!
Think of your Instagram feed as a “magazine” for your followers that will last for a very long time. If you’re a wedding planner, tagging all participating vendors in a particular wedding is a HUGE networking benefit for you, not only to connect with those vendors – but to provide valuable information for future brides. Imagine a future bride falling in love with a bouquet from one of last year’s weddings, you might not remember who the florist was, but your tag will! That is an awesome added value for you, the bride, and the florist!
LOADS of work that goes into creating content and those responsible for its creation deserve that little effort of being tagging in your comment. If you love their work SO much that you want to share it on IG – why wouldn’t you mention them? Don’t you love when people share your work on IG and mention you? I know I do!
NOT SO FUN FACT: If you don’t properly credit images you share on IG, those who own the rights to those images can report your account to IG and cause trouble for your profile.
WHAT IS A PROPER CREDIT
A proper credit means to tag everyone involved in the image within the comments. This is going to mean different things for different businesses and different situations.
A simple rule to follow is to tag everything included in that one single image. If you can see it, credit it. As you can see in the two posts above from Aisle Society and Elizabeth Anne Designs, they did this exact thing as most elements in each photo have been credited. If you don’t know who should be credited, dig a little deeper or ask someone who does! Like I mentioned before, doing this is an AMAZING networking tool, but lots more on that later.
Example #1: You’re a photographer who is posting a picture of a bride getting ready for her wedding, who has had her hair and makeup done and is wearing a cute robe from Etsy holding a glass of champagne… The ideal credit would be to tag: the bride, the hair person, the makeup person, and the robe seller on Etsy. Now you might be thinking, “That’s too much work.” While this might be true, it took a community to make that photograph beautiful and that’s why those other professionals deserve credit.
Example #2: You’re a florist who is posting a beautiful, tight shot of a bridesmaid holding the bouquet you made in a beautiful turquoise dress. An ideal credit would be to tag: the photographer, the wedding planner, and the dress she is wearing – maybe even tag the bride and the maid!
No one will ever get mad at you for giving them some Instagram credit love, but they would be pretty disappointed if you leave them off!
CREDITING STYLE IDEAS
There are many ways to type out the credits to a photo, but I recommend creating your own “crediting style” to match your brand and have fun with it. That way, once you follow your layout for each post – your followers will get used to the information being shared and will value it!
For my wedding blog, my crediting looks like this in every post:
Image: @photography / Hair + Makeup: @hairdresser / Flowers: @florist / Dress: @weddingdress
But there are many different ways to write the same thing:
Photography: @photography — H+M: @hairdresser — Florist: @florist — Gown: @weddingdress
photo: @photography… hair: @hairdresser… flowers: @florist… dress: @weddingdress…
Pic: @photography ~ Hair: @hairdresser ~ Bouquets: @florist ~ Dress: @weddingdress
Or consider using emojis to identify the wedding professional’s specialty like the bouquet emoji for the florist or the camera emoji for the photographer.
The largest benefit to tagging as many people as possible is networking. It’s HUGE for networking. You tag them, they’ll tag you, your followers see them, theirs see you – and it keeps going. It’s a weird and wonderful fact that couples are now finding their vendors on social media. But it goes so far beyond that because you just never know who’s looking as now you are looking at I Love Love Events and JoPhotos posts below.
A bride might be regularly seeing hair styles that she loves, if she keeps seeing that @hairdresser123 is responsible – she might hire that person!
You love those business cards that you saw on @soandso’s profile so you click to see who made them and go to them for your new cards!
You see that @flowers + @weddingplanner are doing some awesome styled shoots, so as the photographer, you message them and offer to shoot their next one!
A wedding blogger falls in love with a photo you shared and decides to repost it using all the credits you added – yay!!!!
NOT CREDITING IS STEALING.
Period. If you don’t own the rights to the image and you don’t credit the person/brand/blog/website who CREATED the image, you’re stealing. This happens to me and my brand Something Turquoise all the time, especially with the “regram” and “repost” features. IG users think that using those apps makes it okay to take images they find on other profiles and share them as their own. All of those images live somewhere, either on websites or blogs and have been created for a reason. Be kind, share with permission, and credit.
Do your part. Go the extra mile. Make your Instagram profile “act” as good as it “looks”!