How to Set and Slay Your Business Goals in 2020

What’s the secret to achieving massive success in your business goals?

You started this business because you simply love what you do! You’re a passionate, heart-centered entrepreneur who was born for this. And you’re ready to have a thriving business that doesn’t just kinda, sorta pay the bills, but empowers you to live your dreams. To expand your business, to give back, to host events, to launch more products, to have a storefront and everything else you dream of for your empire.

So, how do you make 2020 the year you level up your business?

The solution is simple, you set business goals and slay the heck out of them!

Grab a notebook or click here to sign up for my FREE Masterclass and let’s plan 2020 together.

Photo by Alexa Williams on Unsplash

Goal Setting for Your Business

Step 1: Decide What Your #1 Goal Is

When you think about your business one year from now, what do you envision? How has it grown?

Now, take a step back and determine what’s the #1 business goal that has made this all possible?

As entrepreneurs, we’re part dreamer—and with the new year—it’s easy to set way too many goals. You want to achieve all the things.

But realistically, you have only so much time, money and energy. Reflect upon what’s produced the best results for you last year and what hasn’t. You need to focus on what’s working! And stop doing what isn’t.

Speaking of results, you need to be crystal clear on what outcomes you want. Not just more customers, more sales, more money, but also how much, how you’ll reach it, and why your business needs this.

Stay focused, figure out what your non-negotiable goal is, include a quantitative amount, put a number on it, and add in a deadline too.

For example, “In 2020, I will double my income from wedding photography to $60,000 by September.” Or “This year I will sell 100 custom invitations.”

Write down the one goal you will achieve, no matter what!

Got it? Okay good, write it down.

Step 2: Divide Your Business Goal into Strategies

With your main goal clearly outlined, you’re going to break it down into specific strategies. You’re basically figuring out the how.

This is the most important part! Don’t just set a big goal and walk away, you need to make it achievable and manageable by outlining a strategic plan.

Here’s the thing, you want to outline strategies that have either worked for you in the past or you’ve learned from fellow entrepreneurs, reputable sources like Rising Tide, or your business coach.

Stop doing anything that isn’t producing results. Yes, I know that’s hard to stop, but you need to focus in and double down on what’s working.

For example, instead of being on every social media platform, focus on the one that provides the most leads or sales.

If hosting booths at local fairs are not leading to any sales stop signing up for them.

Your next step is to outline three or four strategies. To help you break it down, think about the four seasons or quarters of the year and choose a strategy for each.

Here’s an example. “In 2020, I will increase my online course sales to $100,000, by running Facebook ads, hosting bi-weekly joint venture Masterclasses, creating a free course, and writing weekly blog posts.”

Now it’s your turn.

Step 3: Determine Your Actions

Now we need to break it down even more by outlining the actions for each strategy.

It’s not enough to know the strategies for growing your business, you need the exact steps. Often times, our brain freaks out when a goal is still too big. To avoid overwhelm and procrastination, let’s make it even easier to get started.

What are the step-by-step actions required for each strategy? Think about to-dos (one time tasks) and habits (repetitive tasks that you do daily, weekly or even monthly) when determining your steps.

For example, to collaborate with other entrepreneurs for webinars, you’d need to:

  • make a list of those you’d like to work with,
  • reach out via email or on social media,
  • invite them to collaborate, set a date,
  • Schedule a call to discuss details, and so on.

Suddenly you realize that a lot goes into one seemingly simple strategy. And this all takes up so much time! (But more on this in our next step).

And that’s not all! Some of your strategies will be best implemented by forming new habits or repetitive actions.

Continuing with my example above, your habits could be:

  • Reaching out to a new collaborator every week, or
  • Promoting your upcoming webinar on social media daily.

Now, brainstorm all the action steps for each of your strategies.

Step 4: Designate Your Time

You need to master your time! And that starts by creating a schedule and booking it into your daily planner or digital calendar.

Don’t just say you’ll work on X, Y, Z in February and A, B, C in March, determine exactly when you’ll do the steps and complete them by. Then schedule it.

It’s your turn, look at your list of steps and strategies from above and pull out your yearly planner or calendar.

Get started with your first quarter strategy, and set a date and time to work on each action step.

For example, you could schedule weekly outreach every Tuesday from 10 am – 11 am. Or posting on social media from Monday to Friday from 2 pm – 2:30 pm.

Here’s a pro tip: Don’t just create this schedule and forget about it. Set reminders, as well as mark yourself as unavailable during these task times. Use free tools like Trello, Asana, iCal or Google Calendar.

Get in the habit of writing out what you need to do each day of the week. Put it on your desk so you know and there’s no overwhelm or confusion any day!

Step 5: Dedicate Yourself Daily

Listen, it’s so important you commit right now to do something that brings you closer to your goal every single day. No matter how small, even if it’s just for five minutes, do it!

Staying committed and building momentum is what’s going to enable you to slay your business goals no matter how you feel.

That’s where building a habit of taking action comes in. Train yourself to get it done, right away, no excuses. Don’t give yourself the chance to get distracted or procrastinate.

For your final step, I want you to get started on your 2020 business goals right now! You’re feeling motivated, so take action today!

I’d love to tell you that this is all it takes. That in just one year, you’ll set your business goals and achieve all of them.

But here’s the really good news, you don’t need to!

Even if you don’t achieve your goal in its entirety, take the win! Goal setting is a process and you need to continually review and adjust throughout the year.

As Bill Gates famously said, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”


Want to set yourself up for success? Get our ultimate guide on business goal setting.

Nadalie Bardo

Nadalie Bardo is here to help you slay your goals so you can pursue your boss life with confidence + action. As the Founder of It’s All You Boo, she curates the very best content to keep you motivated and inspired to slay your goals in life and business. Nadalie is also the creator of the Slay Your Goals Planner, the only planner dedicated to helping you actually achieve your goals.

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