7 Reasons You Need to Get Published TODAY

7 Reasons You Need to Get Published Today | via the Rising Tide Society

You know that you should be getting your work published…but do you know why? As an entrepreneur, your day is filled with things you *should* be doing. So why should getting published move high up on your to-do list?

Here are the top 7 reasons you need to get published today:

7 Reasons to You Need to Get Published Today | via the Rising Tide Society
Photo by rachelredphotography.com

1. More Leads: 90% of engaged couples use real weddings on blogs and websites to plan their wedding. So getting featured in editorial is a great way to get your brand exposed to potential clients.

2. Huge Demand: 81% of couples want to see more real weddings as inspiration for planning their special day. These features are full of real stories and real emotions that help couples envision how they want to feel on their wedding day.

3. Awareness & Credibility: 70% of couples qualify their potential photographers by viewing their published work. They want to know that other industry experts are vouching for your work and these publications can serve as an unbiased professional reference.

4. It’s Great for Your Social Feed: When you get published, you can share that on your social media channels, tagging all the vendors you worked with as well as the bride and groom. When they share the post, you’ll gain organic exposure to thousands of potential clients. And when brides research you on social (you know they do!) they’ll get all the social proof they need that you are the right pro for them.

5. More Revenue: Getting published gives you the exposure to the clients who want to invest more in photography for their special day. On average, published photographers and planners can charge higher fees.

6. SEO Juice: In-bound links from multiple blogs or websites boosts your Google pagerank, which can improve your position in search results.

7. And Most Importantly…: Your clients will love it! A published real wedding feature is the modern wedding announcement. For some millennial brides, if it wasn’t published, it’s like it didn’t even happen.

Only 40% of wedding professionals get published – join their elite ranks! Two Bright Lights makes it fast and easy to get published and costs less than $15/month. In just three quick steps, you can submit your work to more than 400 magazines, blogs and websites, including The Knot, POPSUGAR, Brit + Co, MunaLuchi Bride, Every Last Detail and more.

So what are you waiting for? Sign-up today at twobrightlights.com.
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Alison Bernstein

Alison Bernstein is a new media executive with more than 20 years of experience in lifestyle, pregnancy, parenting, and weddings. She’s held positions in product, marketing, business development and content development. Alison is currently the Vice President of Photography Marketplace for XO Group, envisioning the role photography plays in a content-driven marketplace and building products that connect photos with the professional services featured in them. She is also the General Manager of Two Bright Lights, a network that connects photographers, event planners and vendors with over 500 publishers across the country and around the world.

Prior to this role, Alison was the Vice President of Product for XO Group, leading business and product development for the $10 million fashion and jewelry vertical, charged with growing the business and continually developing cutting-edge products for the bridal consumer. Alison has overseen syndicated partnerships with MSN, Google, AOL, and Yahoo, and has launched award-winning integrated advertising programs for sponsors including Estee Lauder, Pantene, and Four Seasons. Alison has led traffic-driving efforts through content distribution that has translated to millions of new visitors discovering The Knot, The Nest, and The Bump over the past sixteen years. Additionally, she oversees brand development projects and opportunities in entertainment for XO Group.

Alison has appeared numerous times on TODAY, CBS This Morning, MSNBC and local NBC, FOX and PIX news segments across the country. Alison graduated from the University of Virginia with a B.A. in Anthropology. She resides in Westchester with her husband, three kids, and various household animals.

2 comments

  1. Thank you for using my picture (yay!) and thank you for this post!

    Reply
  2. I specifically do documentary photojournalism. While the phrase “real weddings” gets used A LOT, looking at the majority of published posts it seems they are looking more for DETAILS from real weddings, usually about 70%.
    Since detail shots are a very, very small part of what I do, is there any point to submitting?
    Are there ANY United States based blogs catering to documentary rather than detail shots?
    It can be frustrating…

    Reply

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