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4 Contact Form Examples for Lead Generation

Contact forms have the ability to become a consistent lead-generating tool for your business. To use them effectively, explore these four contact form examples and use our best practices to make them more engaging.

Man looking at laptop with contact form examples

The most underutilized page on a website is the contact form. Many businesses almost feel burdened by having to put one on their site. They don’t realize the massive potential for lead generation that a contact form possesses.

Contact forms give your potential customers a gateway to your business to ask further questions that could help when deciding to buy. While they’re getting value from communicating with you, you can learn more about them and evaluate if they’re a good fit. Without a contact form, none of this is possible. 

Learn the best tips for making a contact form stand out and use our examples of different types you can use for your business.

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Why your business needs a contact form 

Your business’s potential customers won’t always get all the information they need from your marketing material or website. They’ll often have additional questions to ask about your service that relates to their specific situation.

If you’re a business consultant, your leads might be wondering if you’ve ever worked in their industry before or what your customer service abilities are.

A website contact page provides a space for these questions so that potential clients can ask what they need and get answers that help convert them into paying customers.

In this way, a contact form acts as a lead generation tool for businesses. It allows you to capture information about people who are interested enough in your business to take action.

In order to make a form that can effectively generate leads, you’ll need to learn the best tips on how to write them and how to design them.

Effective contact form examples for your independent business

Making the best website contact form isn’t going to be easy if you’ve never actually seen a well-executed version. To give you the best chance at creating an engaging form, here are the best website contact form templates.

1. General contact form

The most basic way to get a lead’s contact information is to include a general contact form on your website. This can be as simple as a name and email field, or you can get more detailed by asking for their phone number, budget, or timeline.

This type of contact form is most effective when placed in an easily accessible spot on your website like the footer or sidebar. That way, no matter where someone is on your website they can easily get in touch with you if they’re interested.

Each industry and business should have different types of questions on the general contact form that relate to what they’re selling.

Example of a general contact form you can embed anywhere on your website

2. Service landing page contact form

If you have different services, it’s best practice to add a contact form on each of your service pages. That way, any lead that’s interested and has a few questions can easily get in touch with you instead of having to search for your general contact page.

What makes this type of contact form powerful is being able to include specific fields for all the different types of services you offer.

For example, imagine you’re a website designer who offers two services: one for a complete website design and another for a single-page design. On your service page for a complete website design, you can ask questions about how many pages they want, what their budget is, how many images they have, etc. On the service page for a single-page design, you can ask what their timeline is, what type of page it is, and what conversion goal they have.

This level of specificity not only allows you to qualify leads better but also helps the lead feel like you’re considering their specific needs right off the bat. They’re more likely to trust your business and move forward with becoming a paying customer.

Contact form example that’s more specific to a set of services

3. Downloadable content contact form

Another popular method of generating leads is creating downloadable resources like ebooks, templates, or checklists known as lead magnets. This process always involves the potential lead filling out a form to receive the content.

This is an effective way of generating leads because you know the person requesting the content is interested in what you have to offer. They’re also more likely to give you their contact information because they want the content you have.

Because this is often one of the first few actions a lead will take with a company, it’s a great opportunity to qualify the lead by asking more intentional form questions.

Simple contact form you can use to gather basic information in exchange for content

4. Contact form for social media followers

If you already have a big social media following, you can make the most of it by sending traffic to your contact form. With Instagram, for example, you can use the link in your bio as a contact form link. That way if anyone is interested in working with you or has questions about what you do, they can easily submit their information.

HoneyBook allows you to build contact forms and create a unique link for each one so you can distribute it how you need to. You can implement your brand so that the form doesn’t feel disjointed from your social profiles. . The process is more efficient, and some of your followers might see that your client experience is buttoned-up at every touch point. 

Tips for making contact form examples more effective

Throwing up a basic form that captures only the essential information like a name or email address might generate some interest, but if you want it to become a consistent source of leads you’ll need to do more.

Here are the best and easiest ways you can modify these contact form examples to get the desired results you want for your business.

Clearly communicate your form’s purpose

Contact forms can be used for any number of reasons, not just for your website. You can use a form for any of the following:

  • Customer support – Clients who are already working with you and need some further help can use a contact form as a way to reach out to your business.
  • Consultation request – Use contact forms as a way for leads to request a consultation from someone on your team.
  • Quote requests – Your service pricing might depend on what each client needs, and contact forms are a great way to give leads a way to request a quote.
  • Direct referrals – Businesses will often offer compensation or service credits to customers who refer their friends. A contact form provides a way for customers to reach out when they have referrals to send your business.
  • Social media followers – To gather more information about your social media followers, offer them a reward in exchange for filling out a contact form.

Depending on which tools you use for your website and CRM, you can design forms to embed directly on your website pages or act as popups. With HoneyBook, you can choose to embed your forms or use a unique link that you can share on your social media posts or share out via email. You can create as many contact forms as you need so that each one serves a unique purpose.

However many forms you choose to have, you want to make sure they all have one thing in common: a clear purpose. Most of the time, you’ll want to add a title and a little blurb of copy to briefly explain what will happen when users submit their information.

Use this area to explain to visitors exactly what they should be doing. You want to eliminate any barriers to filling out your forms so you can receive the most leads possible.

Adding in phrases like “Fill out this form to receive your free download” or “Provide as much detail as possible to receive an accurate quote” will help your customers give you the results you need.

Don’t make your form too long

Once business owners realize the potential of a contact form, they tend to make crucial contact form mistakes, like adding every field they can think of. It’s understandable–you probably want to know everything about a potential client so you can determine if they’re a good fit and nurture them into paying clients.

The problem is, the more fields you add, the less likely someone is going to take the time to fill it out. You want to make your forms as short and sweet as possible while still collecting the essential info you need to qualify your lead.

You don’t need to ask for all their background information at this stage. Instead, consider what questions are most valuable at this early step. You might want to know what their job title is or how many employees they have. This will help you determine if your lead is qualified and if you can provide them with the services they’re looking for.

The ideal number for contact fields is around three. Studies show a steady decrease in submissions on any form with more than five fields. However, you should experiment with different amounts of fields to find what your potential customers respond to most. Industries like real estate almost always require longer forms, while consultants should stick with fewer fields.

Experiment with different formats 

There are several different options for how you can design forms for your potential customers. Here are some of the most common ways you’ll see a form formatted:

  • A single input field
  • Multiple input fields in a row
  • Dropdown menus
  • Checkboxes
  • Radio buttons

Instead of using open-ended questions where people type in their own answers, it might make more sense to add predetermined answers for people to choose from. This can be especially helpful if you are trying to qualify leads based on specific criteria like employee size or business revenue. It also makes your form easier to answer, usually leading to more responses.

How people get to your contact form can even be structured differently. You can embed it on a webpage like how you see most contact forms. They work just as well when integrated into a popup. Put it as a floating sidebar on your webpage, or create it as a link to send to others through posts or email.

The key is to keep track of how many people actually submit inquiries with the different formats. Use the data to make better decisions on where to place your contact forms and what type of fields your potential clients prefer.

The type of form you end up choosing will have a direct effect on where you place it. Some forms may only be accessible to members who have access to special services you offer. Other forms may be attached to your blog content where it is more appropriate to display them as popups. 

Provide follow-up expectations

Independent business owners don’t usually place enough attention on what happens after a lead submits their information. You might tell yourself you can follow up on your own time, but we all know many leads slip through the cracks or wait days for a response (we’re really busy!)

You want to make sure that every lead knows what will happen once they hit submit. Will someone be getting back to them within 24 hours? Will they receive an email instantly with next steps?

It’s important to set these expectations because people are more likely to submit their information if they know what will happen with it. You also want to make sure you’re following up in a timely manner by automating your initial responses so your lead doesn’t forget about you and go elsewhere.

Generating leads with contact forms

Using contact forms in a way that maximizes their true potential can turn them into a consistent source of qualified leads for your business. With HoneyBook, you don’t even have to do any of the heavy lifting. You can efficiently create multiple forms and embed them directly into your website pages or create easily accessible links.

You aren’t limited in the number of forms you can create, and you can set up automated workflows that work behind the scenes, sending follow-up emails or files based on submissions. You never have to lose control either– instead, you can turn your process for collecting information into a more streamlined way to capture and communicate with leads. 

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