Did you know 87% of people say they’ll return to a business that gives them a personalized experience? The truth is, your services might get clients in the door, but your relationships are what keep them coming back.
Join us as we dive into the power of client relationships, why they’re your biggest asset for long-term success, and how to turn every interaction into an opportunity for trust, loyalty, and future revenue. If you’re ready to stop chasing new leads and start building a business that clients rave about—this one’s for you.
The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.
Follow the Independent Business podcast
What is client relationship management?
When you find your dream client, you go all in to win their business. However, as your business grows, it gets harder to maintain that personal touch. How do you create meaningful, lasting relationships with each and every one of your clients and also manage enough clients to meet your revenue goals?
You have to figure out how to scale yourself, and that’s where a CRM, or client relationship manager, comes into the picture. A CRM is key to creating polished, professional experiences at scale so that every client feels like your only client. It keeps your business organized so you can focus on what really matters, which is building trust and maintaining connections.
Why building relationships pays off
When you build real relationships with your clients, they spend more and tell others about you. Research shows that loyal clients are worth up to ten times more than their original purchase. That’s because they trust you enough to stick around and send your new clients through referrals.
Start looking at client interactions as more than transactions. Each one is an opportunity to build trust and loyalty.
Communication strategies that build trust
Good communication isn’t just about sending emails on time. It’s about making your clients feel like you’ve got their back.
The first communication strategy is to stay proactive. Don’t wait for your clients to ask you for updates. Reach out before they do, even if nothing’s changed, to let them know that you’re on top of things.
Next, you want to personalize your communication. Use your clients’ names, reference past conversations, and tailor how you communicate based on their preferences. For example, some people love detailed emails while others prefer quick calls.
Another strategy is to set clear expectations with your clients from the beginning. Clients get frustrated when their expectations don’t match reality, so you want to be clear about timelines, what’s included in your service, and what isn’t.
Each of these tips will build trust between you and your clients, which sets you up for long-term business success.
Work smarter, not harder
Did you know you can use data to anticipate your client’s needs before they do? The key is to pay attention. Let’s say you have a client that buys the same services from you once a year. You can anticipate their needs and reach out early with an offer that’s tailored to them.
Here’s a pro tip: you don’t need to be a data wizard to do this. You just need a simple system that tracks your client interactions. With a CRM, you can work smarter, not harder. You can deliver the personalized professional experience you want to create for every client without stretching yourself thin.
I challenge you to do three things this week that will build more trust with your clients:
- Adopt a CRM
- Try out a new communication style – send a quick check-in text or add a personal touch to your emails and see how they respond
- Watch for patterns so you can start anticipating your client’s needs
Important sections of the conversation
- [3:44] Work harder, not smarter
- [1:03] What is client relationship management
- [2:10] Why building relationships pays off
- [2:36] Communication strategies that build trust
Episode transcript
Let’s be real. Your services matter, but what really keeps clients coming back, it’s the relationships. Think of it like dating. When the chemistry clicks, you know you found your match and those sparks, that’s what makes your business unforgettable. So if you’re ready to grow, it’s time to get serious about building great relationships with your clients.
I’m gonna dive into some simple but powerful ways to create strong, lasting connections with your clients so you can turn those relationships. Into revenue. Welcome to Unbreakable Business, the podcast where we uncover the untold stories behind entrepreneurship. This isn’t about polished success stories.
It’s about the sleepless nights, unexpected roadblocks and unshakeable grit that builds businesses that last. Every week we sit down with entrepreneurs who faced it all, sharing raw, honest conversations about challenges, growth, and the moments that made them unbreakable. Whether you’re just starting out or chasing your next breakthrough.
This podcast is your reminder that you have the strength to keep going. First off, what is client relationship management? You’ve probably already built some great client relationships because when you find that dream client, you are going to go all in to win their business. But here’s the thing. As you grow, so does the challenge of maintaining that personal touch with.
Every single client, and if you want to create meaningful lasting relationships with enough clients to see your income increase, you are going to have to figure out how to scale yourself. And that, my friends, is where A CRM comes in. A client relationship platform or CRM is the key to creating polished professional experiences at scale so that every single client feels like they’re your only client.
From Hey to pay. A CRM keeps everything organized moving forward so you can focus on what really matters. Staying connected and building trust. Now, here’s a stat for you. 87% of people say they’ll keep coming back to a business that makes them feel like their experience is personal. A CRM empowers you to deliver that personalized touch, not just once, but consistently across every client interaction.
It’s about ensuring your clients feel valued, because when they do, they keep coming back. Now, let’s talk about why building relationships pays off. When you build real relationships with clients, they’re spending more and telling others about you. Did you know that loyal clients are worth up to 10 times more than their first purchase?
That’s because they trust you, and they’re more likely to refer new clients to you too. So start looking at client interactions as more than just transactions. Each one is an opportunity to build trust and loyalty that’ll benefit your business. In the long run, let’s talk about some communication strategies that build trust, because this is where relationships are built or broken.
Good communication isn’t just about sending emails on time. It’s about making your clients feel like you’ve got their back. So the very first tip is to stay proactive. Don’t wait for your clients to ask you for updates. Reach out before they do, even if nothing’s changed, let them know that you’re on top of things.
It’s a small effort, but it makes a big difference in how much clients trust you. So, for example, I had a project running late and instead of waiting for the client to follow up, I sent them an update explaining the delay and how I was handling it. They really appreciated the transparency and it kept things stress free.
Next, you wanna personalize your communication, use their names. Reference past conversations and tailor how you communicate based on their preferences. Some people love detailed emails, others prefer quick calls, meet them where they’re at so that they feel comfortable. And the next tip is that you wanna set clear expectations.
From day one. Clients get frustrated when their expectations don’t match reality. So you wanna be upfront about timelines, what’s included and what’s not. This prevents. Any issues down the road, you wanna use client data to be more predictive. Here’s where things get even more interesting, is that you can use data to predict what your client needs.
If you’re paying attention to patterns, you’ll be able to step in and offer solutions before they even ask. Let’s say that you notice that one client tends to book certain services at the same time every year. Instead of waiting for them to contact you, reach out early and remind them of an offer that is tailored just for them.
Here is a pro tip. You don’t need to be a data wizard to do this. Even a simple system to track what clients book and when can help you stay ahead of the game and keep your clients happy. So are you ready to take your client relationships to the next level? Here is what you can do starting today. Number one, you want to work smarter, not harder.
Stop stretching yourself thin and adopt a CRM so you can scale yourself and deliver the personalized professional experience you want to create for every client. Once you stop doing repetitive tasks and get your client interactions organized, you’ll realize how much more time you can put into building authentic client connections.
Number two is that try out a new communication style this week, try out a new way of how you want to communicate with your clients. Maybe send a quick check-in text, or add a more personalized touch to your emails and just see how they respond. It may truly surprise you. And third, watch for patterns. Pay attention to how often your clients book with you and what they’re asking for.
Use that information to anticipate their needs and reach out before they even think to ask. And there you have it. If this video gave you some helpful ideas, subscribe for more practical business tips. Thanks for tuning into Unbreakable Business. If you love today’s episode, don’t forget to subscribe.
Leave a review and share it with. Someone who needs a little extra inspiration. Remember, no matter what life throws your way, you have the power to keep going and your business can be unbreakable too. Until next time, keep building, keep growing, and stay unbreakable.
