Business Fundamentals for Creative Entrepreneurs Video Series
We’re excited to announce the premiere of our new video series Business Fundamentals for Creative Entrepreneurs, created in partnership with CreativeLive, the creative industry’s leading resource for online classes. Taught by HoneyBook educators and subject-matter experts, the series includes three classes that teach creative entrepreneurs and freelancers how to take their business to the next level.
And the best part? It’s completely free.
Whether you’ve been in business for a few years or just getting started, our HoneyBook educators will teach you everything you need to know on legal, branding and financial best practices.
3 Free, On-Demand Classes Every Small Business Owner Needs to Watch
Branding Strategies to Ignite Your Marketing
Creatives love to think about the visuals in their brand experience but often forget an equally important piece: brand voice. Branding expert Ashlyn Carter shows you how to think of your brand holistically to effectively market your business to the right audience.
This class will teach you how to:
Develop your brand voice to establish trust and authority
Brand effectively without feeling too pushy
Identify and target your audience with messaging they actually want
By the end of this class, you’ll be able to develop an impactful brand and set yourself apart in an oversaturated and competitive market.
Put Your Money to Work: Take Control of Your Business’ Finances
What’s holding you back from financial planning? Some people are completely focused on creating in the now and not looking towards the future. Others feel guilty when charging more for their services. By understanding your relationship with money and finances, you can unlock your worth and make your business successful.
Award-winning personal finance coach Dominique Broadway demystifies how finances work so you can:
Understand how to sell your services
Understand how to structure your business to meet your financial goals
Run your business with a cash-flow-positive perspective
Have the knowledge and confidence to set your retirement strategy in motion today
Legal Steps Every Small Business Owner Should Take
Navigating the legal waters when it comes to your business can feel overwhelming. Attorney Christina Scalera breaks down all the information that you need to know, empowering you to run your small business with confidence.
This class will teach you:
The differences between an LLC, a sole proprietorship and an S corp – and which one is right for you
How to protect your business with legally sound contracts and where to find them
What to do when faced with a dispute
By the end of this class, you’ll be able to understand various business structures, follow legal best practices and understand the resources available to you.
Ashlyn serves creatives as a copywriter & calligrapher. She left her job as a publicist to go full-time with her calligraphy business—and realized there were a lot of creative entrepreneurs fumbling with their message and sales copy (you can take the girl out of the marketing agency…)
Trading clients like Delta Air Lines and Princess Cruises, she now writes conversion website copy and launch copy for heavy-hitting creative industry entrepreneurs like Jenna Kutcher, Melyssa Griffin, Katelyn James, Heather Crabtree, Hilary Rushford, Shay Cochrane, Desiree Hartsock Bridal, and Justin & Mary Marant. Her calligraphy has been featured in Style Me Pretty, Southern Weddings, and The Knot. When not writing about herself in third person, she’s usually trying to scratch the ink off her fingernails or grabbing margs and tacos with her husband.
Dominique Broadway
Dominique Broadway is an award-winning Personal Finance Coach, Speaker, Finance Expert and the Founder of Finances Demystified & The Social Money Tour. Dominique has received various accolades such as the Top 30 Under 30 in Washington DC, the DC Future Business Leader of America Businessperson of the Year and the Top Financial Advisor for Millennials in the US.
Dominique’s demystified financial advice, has been highlighted on Yahoo!, Huffington Post, Forbes, USA Today, Black Enterprise, Marketwatch.com, Ebony Magazine, Levo League, Refinery29 and other media outlets. She has a strong passion for working with young professionals, entrepreneurs and people of all ages to bring their Dreams2Reality.
Christina Scalera
Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives.
She has been featured in Entrepreneur, the Goal Digger podcast and Thrive Conference 2017, among other things.
I’m a HoneyBooker—writing about small businesses, the people who run them, and tips and tricks to help them grow. I also run Quiet Like Horses, helping small business owners become better writers. So you can use your words to grow your business—and make more money.
