Monthly Business Guides

Each month we’re exploring an important business topic and sharing best practices from business owners who’ve been there. From business planning to client communication and inclusive marketing, the Rising Tide monthly guides have got you covered. Download and start reading today!

The Latest Guide

August, 2022

Practicing inclusivity is beneficial to every independent business, no matter the size or industry. In fact, diversity, equity, and inclusion (DEI) are the core values of many of the most successful businesses. That’s because practicing DEI is not only the ethical thing to do, it’s also better for your bottom line. It empowers you to welcome more opportunities and build strong relationships with a broader range of clients, partners, and employees.

Ensuring your business is inclusive takes work and deliberate action. That’s where this month’s guide can help. Learn how to conduct an inclusion audit, improve your marketing language, confront your natural biases, and more.

A Note on Inclusivity
We recognize that inclusion is an important but infinite topic that cannot be adequately covered in a single guide. To make inclusion feel more manageable, this resource aims to amplify the voices in our community and provide some suggestions for how to make inclusion a continuous, ever-evolving process.

This month’s guide covers how to:

Previous Guides

August, 2022

How to Build an Inclusive Business

January, 2022

Protecting Your Business: A Guide for Independent Businesses