We're exploring Dayton, Ohio, Thousand Oaks, CA & Visalia, CA today! You guys are going to love these new Tuesdays Together locations!
A brand story is a universal marketing tool and it’s available to all of us. Instead of a ‘bigger and better’ marketing campaign, building a brand story focuses on connection and trust. A powerful story triggers an action in the customer. First connection, then trust, followed by an investment, resulting in a loyal community.
Pricing for solopreneur writers -- copywriters, marketing strategy writers, editorial journalists, and bloggers -- isn’t something that floods creative industry airwaves. But creative pricing magnates like Kristen Kaplan and Shanna Skidmore (look ‘em up) shattered my fear of charging what I’m worth as a writer. I’m proud of my prices, feisty about ‘em on a good day, protective of them at all measures -- after all, this is how I earn a living.
While running your own business is empowering, it can also be a huge source of stress. You’re stacking your own finances with a business, and both have to make ends meet! Trust me, I both get it and I’ve been there. Knowing how to price your products and services so that you’re both competitive and attractive to customers and able to pay your bills is always one of the most stressful parts!
Hiring a graphic designer is a big investment, one that you want to be confident about. How can you ensure that you’re shelling out your hard earned cash to the right one?
If you’re ready to take your business to the next level, you will need to dedicate some time to getting published. And I’m not just talking about submitting real weddings. While those help build your visibility, you will also want to work with the media to get quoted, provide your expertise and build your reputation.
Running a business takes guts, heart and hard work, and the return is worth it; you’ll have the benefit of steering a business you love! While we live out our entrepreneurial dreams, we also strive to maintain a work life balance that intertwines our business, our families and other priorities and pursuits. For some, that picture presents a completely full plate, and for others that full plate also includes a full-time job.
I believe it’s important to focus on two elements: simplicity and creativity. Simplicity is absolutely key. If your client can’t understand your pricing within a minute of skimming your page, you’ll lose them. Nobody likes complicated. Similarly, few people like ugly design! Finding the perfect marriage between simple and creative is our goal.
In celebration of our birthday this week, we thought it would be fun if our team shared about our headquarter city, Annapolis! Our summer interns Maddie and Erin even joined the fun!
The idea of the Rising Tide Society was conceived one March evening over drinks. I know, you’re sitting there thinking I’ve heard this story about the wine and the tears and #communityovercompetition. But you haven’t heard my side of the story...