How to Add Revenue with HoneyBook Gift Cards for a Small Business

Introducing a new way to make money: Gift cards in HoneyBook. Clients buy digital credits today & redeem them later, so you get cash to support you now.

 

Why gift cards for a small business?

With events getting rescheduled or cancelled, we know our members are looking for new ways to generate income. We’re already hearing so many amazing stories about how you’ve adapted to these uncertain times. (To learn more about how members are bringing in immediate revenue, check out our post How to Make Money During Quarantine with 20 ideas and real-life tips.) 

We want to support you as you launch new products and services and are excited to introduce a new way to make money:

Gift cards.

Gift cards are a great way for your community (clients, friends and family) to easily support you through these difficult times. Clients buy digital credits today and redeem them in the future, so you get cash now to support you until things get back to normal.

Please note: We are releasing the gift card feature to HoneyBook members in phases. If it’s not available in your account yet, sit tight!

Keep reading to learn everything you need to sell gift cards for small business, including:

  1. Options for customizing the gift card amount in HoneyBook
  2. Where to market your gift cards
  3. What to say when sharing about your gift cards—get free swipe copy email templates with three messaging options

Offer gift cards now—guarantee business later


Gift cards are a great way for your community (clients, friends and family) to easily support you through these difficult times. Clients buy virtual credits today and redeem them in the future, so you get cash now to support you until things get back to normal.

Try HoneyBook Gift Cards >

Customize them for your business

You have the option of offering:

  • Gift cards for a certain amount, much like a traditional gift card where a client can purchase $100 now to spend later
  • Gift cards for specific services, allowing you to promote particular goods or services that clients can come back later to redeem
  • Promotions for your business, offering discounts on certain amounts or specific services, or aligning with other business goals (like encouraging clients purchase before a particular date, highlighting a certain area of your business, etc).

With all of these options, people don’t need to schedule or book for a specific date yet. 

Easily edit text, design and amounts in the HoneyBook gift card builder

Pro Tip: Even if people only buy half of what one of your services would cost with an open-amount gift card, you can send an email reminder later for them to redeem their credits. When they book a full-price service, you’ll recoup the second half of that revenue.

How HoneyBook gift cards for a small business works

Creating and customizing a gift card in HoneyBook is simple. Once you’ve created it, you’ll want to share it far and wide. Luckily, you don’t need any special tools or platforms in order to share—all you need to do is copy the link we provide, and post it wherever your potential clients are most likely to see it.

Your Gift Card Direct Link leads directly to your gift card flow, with no embedding required at all. Once you distribute the link, anyone who clicks will simply pop open a new tab in their browser, immediately displaying your fully customized gift card flow. Then, they can fill in their answers, select a gift card amount (if you have that setting turned on) and complete their purchase.

Any gift cards that are purchased will appear in your HoneyBook account under the contact’s name, making it easy for you to manage all your revenue streams in one place and keep track of future commitments.

Where to sell gift cards for a small business

Here are a few places for where to sell gift cards. HoneyBook members simply need to share their Gift Card Links.

  • Have a website? Just use a simple button or another hyperlink to direct leads to your gift card.
  • Got a big following on Facebook? Share the link on your Facebook Business page or in a post.
  • Maybe you’re an Instagram star? Add a link in bio with Linktree.
  • Big fan of digital marketing materials? Throw it in those!
  • Running digital ads? Promote your gift cards as a gift or a way to save small businesses (see swipe copy email templates for messaging ideas!)
  • And, since emails are a forever favorite, you can always link to your gift card in marketing sends, in your email signature, and more.

Reach out to past clients and your network

During times of uncertainty, it’s important to remember this: don’t be afraid to ask for help. If your clients and community members are anything like the people we know and talk to, they want to support you! Many just don’t know how. This is a great opportunity to be explicit about exactly what they can do. 

What to say [Swipe copy email templates]

Wondering what to say when sharing about your gift cards? We’ve got you covered. Here are three messaging ideas with corresponding templates:

1. To save small businesses

Hi X,

With the CDC restrictions on event size and shelter-in-place orders active across the country, small businesses like [insert company name] are feeling the impact as we’re no longer able to provide our services. 

Many of you have asked how you can support me during this difficult time. Since we can no longer meet in person, and don’t know exactly when we’ll be able to again, I’m excited to offer gift cards that can be purchased now and redeemed later.

You can buy a gift card for either:

  • Any amount (suggested [$XXX])
  • A [enter name(s) of specific service(s), e.g., a mini photo shoot]

BUY A GIFT CARD > [link to your Gift Card Direct Link]

Once you buy these digital credits, you can use them to schedule or book for a specific date in the future. (You don’t need to decide on a date right now.)

Your gift card purchase makes a huge difference in keeping small businesses like [insert company name] alive. Thank you for being a part of this community!

With love,

[Your name]

2. To gift loved ones

Hi X,

With the CDC restrictions on event size and shelter-in-place orders active across the country, the celebrations we’re used to may look a bit different. But that doesn’t make the events and milestones we’re celebrating any less important. 

Make your friends and family feel special (and support a good cause of saving small businesses!) by purchasing a gift card for [insert name of service, e.g., a cooking class] they can look forward to using later. Or get them a gift card for [insert name of service, e.g., a virtual cooking class] they can use right now! 

BUY A GIFT CARD > [link to your Gift Card Direct Link]

Once you buy these digital credits, your loved one can use them to schedule or book for a specific date in the future. (They don’t need to decide on a date right now.)

I’m so excited and honored to be a part of your celebrations, no matter what they may look like. Thank you for being a part of this community!

With love,

[Your name]

3. To treat yoself

Hi X,

Are you going a little stir crazy? Me too. Which is why I’m excited to share a new offering to switch things up: gift cards! 

They’re perfect to help us remember that we won’t always be living life in our sweatpants (unless that’s your thing!), apart from our friends and family. One day (hopefully soon), we can [insert description of what you do; e.g., shoot a boudoir session] together because, let’s face it: 

You deserve it. 

By purchasing a gift card now for [insert name of service, e.g., a cooking class], you’ll have something to look forward to using later. Or get a gift card for [insert name of service, e.g., a virtual cooking class] you can use right now! 

There’s no better time to treat yoself. 

TREAT YOSELF > [link to your Gift Card Direct Link]

Once you buy these digital credits, you can use them to schedule or book for a specific date in the future. (You don’t need to decide on a date right now.)

Thank you for being a part of this community!

With love,

[Your name]

HoneyBook

More than a CRM, HoneyBook is a proactive platform for creative small businesses to create, review, and manage—all in one place. From first reply to final payment, HoneyBook makes it easy for solopreneurs to book their ideal client faster, more frequently, and with less legwork.

Get 50% off your first year of HoneyBook here: http://share.honeybook.com/R4FbA

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