Work smarter and faster: Expert views on implementing AI in your business

woman at computer

HoneyBook proudly celebrates small and independent businesses whose vitality and entrepreneurial spirit drive innovation, job creation, and economic resilience. In honor of Small Business Month, we’ve compiled a curated list of articles that provide a comprehensive look at how small businesses are leveraging artificial intelligence (AI) to streamline operations, enhance customer experiences, and drive growth.

Imagine you’re on a hero’s journey, and this HoneyBook post is your sherpa. However, instead of traversing steep mountains or dense jungles, we’re helping you navigate the complex landscape of how AI can transform businesses.

The following articles offer a comprehensive view and provide in-the-field insights into how small businesses use AI to enhance their operations, competitiveness, and innovation. They cover both the opportunities and challenges associated with this transformative technology.

Wait, there’s more! You’ll find a list of best practices on how to plan and implement AI solutions, along with a list of leading AI tools to help elevate your business’s performance, including the latest AI innovations from HoneyBook. Spoiler alert: these innovations can help you grow revenue by speeding up your response to your most promising leads.

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Work more efficiently

Set up custom automations with HoneyBook that ensure you’re still providing personalized interactions.

 Excel with AI

Looking for AI super-powered tools to give your business a competitive advantage? How small businesses are using AI—and how your business can benefit too highlights 10 programs that utilize AI to help businesses streamline their operations, enhance customer experiences, and achieve growth.

Here’s how AI can help you immediately jumpstart your growth efforts. Artificial intelligence for small business: the complete guide covers 12 use cases for how AI can  transform you into a content marketing maven, an advertising oracle, a leads bloodhound, and more. It lists 10 tools that small businesses can easily adopt and afford.

Success using AI starts with good communication. How SMBs can make the most of AI tools  includes best practices in how to phrase and formulate prompts that guide AI to produce the desired output and improve the accuracy of AI responses.

What does marketing success look like? Check out Small businesses and their CEOs are starting to find success with AI. A Constant Contact study reveals that SMBs are leveraging AI-powered tools to improve their creativity, get closer to their target audiences and drive more sales volume. 40% of SMBs using AI for less than six months have seen quick results, and that number jumps to 57% after one year. 

How many ways can AI improve your business? In 8 Smart Ways for Small Businesses to Leverage Generative AI, you’ll learn how generative AI can  automate repetitive tasks, enhance customer support, accelerate the production of compelling content creation, mine insights in your data for informed decision making, help create stunning graphics, and elevate fraud detection and security.

Imagine a guide that describes the latest and best AI tools and how to apply them in your business. AI tools for small business: the 2024 guide will help you unlock the full potential of AI in ways you may not have thought possible.

Leapfrog your competition. Harnessing AI For Competitive Advantage: a Guide provides a comprehensive guide on harnessing AI for competitive advantage, offering strategic insights and practical tips for small businesses to leverage AI effectively in enhancing marketing, sales, customer experience, and finance. 

Learn 5 ways AI can create a better and more personalized customer experience. Can AI Solve Your Customer Service Problems? explores how AI can improve efficiency, personalize interactions, surface deep customer insights, and enhance client satisfaction.

Scale your small business marketing efforts with AI. How to Use AI for Small Business Marketing (With Examples) is the perfect guide for the independent business owner seeking practical applications of AI to transform their marketing efforts. It concludes with a section on how to design an AI Marketing Strategy for small businesses.

The title says it all. 10 Real-Life AI in Marketing Examples and Use Cases is both informative and inspiring, as you not only see great examples of AI in practice but it also provides a comprehensive list of applications for you to use in creating your own content.

While on your journey to jumpstarting your AI knowledge, it’s important to remember that while AI can perform certain tasks better and faster than humans, many tasks are uniquely human and cannot be easily automated (nor should they be). They require creativity,  innovation, interpersonal skills, critical thinking,  problem-solving, leadership, and mentorship. So, while AI may replace some human to-dos in business, let’s not forget the value and importance of human skills.

As artificial intelligence evolves, we must remember that its power lies not in replacing human intelligence, but in augmenting it. The true potential of AI lies in its ability to amplify human creativity and ingenuity.

Ginni Rometty, Former CEO of IBM

9 tips for successfully implementing AI in your business

You’re now excited about AI and how it could take your business to a new level of performance and profitability. But you’re wondering, how can I make it happen? What are the steps to turning the potential of AI into reality? We’ve got you covered. When choosing an AI tool for your business, there are several factors you should consider to ensure that the tool aligns with your specific needs and goals. You need to:

  1. Develop a budget: Determine your budget and look for AI tools that offer cost-effective solutions. Many affordable options are designed specifically for small businesses, such as open-source tools or scalable cloud-based services.
  2. Determine business needs and pain points: Identify and prioritize the areas in your business where AI can have the most significant impact. This should include the areas in your business where you face challenges or inefficiencies. 
  3. Assess your current processes: Not only should you identify your business needs and pain points,  but also evaluate your current processes and identify areas where AI can streamline operations and improve productivity. This could include automating repetitive tasks, streamlining workflows, or enhancing customer experiences.
  4. Evaluate ease of implementation: How easy is it to implement and integrate the AI tool with your existing systems and technology. This will help you avoid any unnecessary complications during the implementation process.
  5. Look for ease of use: Choose an AI tool that is user-friendly and requires minimal technical expertise to deploy. Many AI service providers offer user-friendly platforms with support and training resources.
  6. Aim for scalability: Consider AI tools that can grow with your business. As your business expands, you may need to scale up your AI solution to accommodate increased data and more complex tasks.
  7. Think about integration with your current systems: Ensure that the AI tool you choose can integrate seamlessly with your current systems, such as CRM, marketing automation, or customer service platforms.
  8. Factor in return on investment (ROI): Consider the expected return on investment (ROI) of the AI tool. Look for tools that can provide measurable benefits such as reduced response times, increased sales, or improved customer satisfaction.
  9. Offer data privacy and security: Ensure the AI tool you choose complies with relevant data protection regulations and implements robust data security measures to protect your business’s sensitive information.

Considering these factors will help you choose an AI tool that aligns with your small business’s budget and help you achieve your goals and objectives. The bottom line is that you’ll be ready for this new era of AI.

19 AI-powered tools to transform the performance of small businesses

AI for content creation and design

Frase

Frase is an all-in-one content creation and optimization platform that leverages AI and data insights to help businesses and content creators develop high-performing content more efficiently.

Grammarly

Grammarly is an AI-powered writing assistant that automatically corrects your grammar, improves your writing, and offers recommendations on what tone and language to use in your writing.

HyperWrite

HyperWrite is an AI-powered writing assistant and productivity tool that helps streamline your content creation, research, and online workflows.

Jasper.ai

Jasper.ai is an AI-powered content generation tool that writes social media posts, website copy, and blog posts for you.

Notion

Notion combines note-taking with other productivity features, including calendaring and databases for efficient planning and task tracking. AI-powered features include text generation, task automation, and content optimization.

Otter.ai

Meeting assistant tool that records conversations, takes notes, transcribes interviews, and generates summaries.

rasa.io

rasa.io is an AI platform that generates personalized, smart newsletters and automates the newsletter production process. You can create an automated newsletter that is personalized to each individual recipient.

DALL-E 3

DALL-E 3 is an artificial intelligence system that takes a text prompt as input and generates a new image as output.

Synthesia

Synthesia is an AI-powered video generation platform that allows users to create professional-looking videos without the need for cameras, actors, or traditional video production methods.

Lumen5

Lumen5 is an AI-powered video creation tool that makes it quick, easy and professional for anyone to create engaging social media videos from written content.

AI for Planning and Analysis

Tableau

Tableau is a leading data visualization and business intelligence software platform that enables users to connect to diverse data sources and create interactive, insightful data visualizations and dashboards.

Upmetrics

Upmetrics is an comprehensive AI-powered business planning solution that aims to help entrepreneurs and organizations create high-quality, data-driven business plans.

ClickUp

ClickUp is an all-in-one productivity platform that brings teams, tasks, and tools together in one place to help users and organizations be more productive. 

Motion

Motion AI-powered productivity and task management software, which is designed to help automate and optimize daily planning and workflows for individuals and teams.

AI for Customer Service

Zendesk

Zendesk streamlines complex customer support through its robust AI platform. You can create and deploy customized chatbots and integrate help centers for easy self-serve options.

Drift

Drift leverages real-time chat, chatbots, and integrations to improve lead generation, sales, and customer experience.

Exceed.ai

Exceed.ai is a conversational AI marketing platform that helps you engage every lead and set more qualified meetings using authentic two-way email and chat conversations.

AI for HR

Sniper AI

AI-powered HR management tools help small businesses automate HR tasks and gain useful insights into employee engagement levels, satisfaction, and performance metrics.

Mantal

Manatal is a comprehensive recruitment and applicant tracking software specifically designed to streamline and optimize the hiring process for HR departments, recruitment agencies, and headhunters.

HoneyBook AI: Find your ideal leads, reply fast, grow revenue

HoneyBook’s latest AI technology assists independent business owners in efficiently managing their leads and increasing revenue by providing personalized responses to high-value prospects promptly. Studies show response time is a critical factor in converting leads into sales. 

AI composer drafts a response to a client email using project context, historical conversation context, and tone, thereby saving the HoneyBook user time in crafting responses. The AI composer feature is optional.

Priority lead predicts booking likeliness and high-revenue potential. The model recognizes your most valuable leads and notifies you about them right away.

HoneyBook believes AI is a valuable tool for independent business owners, helping them unlock new opportunities and overcome challenges. AI composer and priority lead notifications are just the beginning of AI-powered innovations that will be incorporated within the HoneyBook platform to enhance the client experience.

Be the first to respond

Use HoneyBook automations for instant, personalized responses to new inquiries.

HoneyBook and Pic-Time gallery integration for photographers

Pic-Time and HoneyBook

Photographers can connect their Pic-Time galleries to HoneyBook and create an even more powerful workflow all in one place. Plus take advantage of exclusive offers to streamline your clientflow. 

Pic-Time and HoneyBook

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Your favorite clientflow management platform meets the finest online gallery provider. Can you say a match made in heaven?

You heard that right, HoneyBook is partnering with Pic-Time to make it easier for photographers to stay on top of their projects and services. Pic-Time is an innovative publishing platform for photographers to deliver, share, and sell their photos online. It offers a suite of creative and business tools to turn your photo sessions into the best visual experiences and elevate your business potential.

But every photographer knows there’s a lot of work that comes before the part where you wow your clients with your incredible images. It involves capturing leads, scheduling, sending contracts and invoices, client communication, and more. That’s why photographers rely on HoneyBook to help manage their clientflow; the complete process of selling and delivering services. 

With the HoneyBook + Pic-Time integration, photographers can connect these two essential platforms and run a more streamlined business.

Pro tip: Pic-Time Pro users get 1 year of HoneyBook for free

If you’re already a Pic-Time user on the Complete Professional or Advanced plan, but not yet using HoneyBook, you can get your first year for free with code PICTIME. Terms and conditions apply*  📸

Already a HoneyBook member? Sign up for Pic-Time and get three months for free when subscribing to any yearly plan.

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Why we love Pic-Time for photographers

HoneyBook and Pic-Time are both platforms designed to empower independent business success. Where HoneyBook enables efficient back-end processes and delivers a remarkable client experience, Pic-Time provides photographers with an online gallery, print store, and a variety of publishing tools to maximize the business potential of their photos. In other words, Pic-Time helps to grow your revenue from each photo shoot and makes your photography look amazing. Their top features include: 

  • Online galleries: deliver, share, and sell your photography using one of their unique layouts, add video and GIFs, and elevate your brand experience. 
  • Slideshows: create an emotional connection to your gallery with ready-made templates, over +1800 licensed music tracks, and advanced design tools. 
  • Smart print store: every gallery comes with a built-in print store offering a huge selection of high-quality products and connected to over 30 print labs around the world. 
  • Blog editor: easily create SEO-optimized blog posts (with help from the AI assistant if desired) directly from the gallery workspace. 

These are just some of the ways Pic-Time helps professional photographers elevate their brand and deliver business value.

How HoneyBook and Pic-Time work together

Ready to get started with HoneyBook and Pic-Time? Just head to your HoneyBook company settings, click on the integrations section, and connect to your Pic-Time account. Once your accounts are connected, you can take advantage of easier gallery management and use your Pic-Time images inside HoneyBook. 

Connect Pic-Time galleries to HoneyBook projects 

The HoneyBook and Pic-Time integration allows photographers using Pic-Time to create new galleries, connect existing ones, and see the status of connected galleries all from your HoneyBook account.

This means, that when a project is booked in HoneyBook, you can set it so that a new gallery is automatically created in Pic-Time. Based on the details in your HoneyBook project, the new Pic-Time gallery will be ready and waiting for you to start adding images. This simple step can save you the pain of duplicating data entry and jumping between platforms. 

Or, you can pull one or multiple existing Pic-Time galleries into HoneyBook directly from the project workspace. For example, if you’ve completed an engagement and wedding shoot for the same couple, both galleries can be added to your HoneyBook project. 

From there you’ll also be able to keep track of the status of those galleries so you know at a glance whether they’re visible to your clients, see Pic-Time activity from your HoneyBook activity feed, and share a link to your Pic-Time gallery from the HoneyBook client portal. Altogether these capabilities will allow photographers to keep a detailed record of their communication and delivery of services. 

Pic-Time and HoneyBook project workspace

Import images from Pic-Time into HoneyBook

Within your Pic-Time library, you likely have a wealth of photos that you’d like to use to enhance your brochures, proposals, portfolios, and more. Now you can! Simply import them directly from Pic-Time when adding photos to your library or files (the Pic-Time import option will appear for users with the integration se tup). 

From there, you can easily select one or multiple photos to import, or even use Pic-Time AI filtering to search through your large galleries and find the specific image you’re looking for. 

Once you’ve added your Pic-Time images to your HoneyBook library, they’ll remain there for you to re-use at any time. Customize project headers, onboarding files, lead forms, pricing guides, and more with your original imagery. 

Embed Pic-Time gallery slideshows into HoneyBook forms and files

What better way to dazzle clients than with an engaging slideshow of your work—especially when it’s as easy as embedding your Pic-Time gallery slideshow into HoneyBook lead forms and files. 

Just create your slideshow in Pic-Time, copy the link, and drop it into a video block within the HoneyBook builder. It’s a great way to showcase your work to potential clients when you want to share more than a few photos. You can also use your gallery slideshows to share sample galleries with potential clients or wow leads who are ready to book through a lead form.

Why photographers love HoneyBook—now better than ever

HoneyBook is on a mission to make it easier to run an independent business because your time should be spent doing more of what you love and less of what you don’t—admin work. That’s why the platform offers tools to manage essential tasks like client communication, contracts, online invoices, payments, and more all from one place. Getting organized is the first step to saving time without compromising on your client experience. 

With HoneyBook, photographers can create an efficient clientflow that seamlessly moves new clients from inquiry to booked, paid, and successful project completion. When you eliminate friction and delight clients throughout your process you can generate more than just income: you can secure glowing reviews and referrals that win new business. 

Our partnership with Pic-Time is one way we help professional photographers improve the way they work. Here are some of our other photographer-favorite features you should be using in your business.

Capture and convert new leads 

Using the HoneyBook contact form embedded on your website or shared via direct link you can easily pull new inquiries into your HoneyBook account. From there, our AI-powered tools can help you qualify which of those leads are most valuable to your photography business and provide you with a personalized message so that you can respond immediately. Never let another potential dream client pass you by. 

In fact, HoneyBook’s priority lead notifications can help improve response time by 20%, and according to a recent survey, a one-minute response time can lead to 391% more conversions

Book sessions instantly  

HoneyBook lead forms are the easiest way to sell photography services that don’t require 1:1 qualification—think mini sessions. Simply create your desired booking experience using a lead form and share the link to instantly book clients from anywhere. 

Save time with automations 

You know those steps in your clientflow that you repeat for each project? Think, following up before and after a session, sending questionnaires, and even back-end task management like delivering photos on a certain date. All those repetitive duties can be a real drag on your time. 

Using HoneyBook automations you can take those tasks off your plate. Trigger an automation to send a pricing guide as soon as a new inquiry comes through your contact form or set an automation to send an FAQ to your clients before an upcoming shoot. You can even use automations to remind you to complete certain business tasks on time so that nothing falls through the cracks. 

On-brand, interactive templates

Photographers know how important aesthetics are to the success of their business and that goes for more than just the photos. With HoneyBook smart files it’s easier than ever to create beautifully branded interactive files for every step in the clientflow: from proposals and questionnaires to contracts and invoices. 

But wait, there’s more. With smart files, you can combine multiple steps in your process to create a more seamless experience for your client. For example, combine service selection with a contract and invoice to expedite booking. Or combine an onboarding questionnaire with your scheduler to kick off projects more quickly. Smart files help photographers look professional and operate more efficiently. It’s a win-win. 

Schedule meetings faster with less back-and-forth

Having a scheduler tool is great. Having one that you can connect to other important steps in your clientflow is a game-changer. By using a scheduling block in a smart file, photographers can enable clients to complete multiple steps in the booking process at once. This is a particularly powerful capability of the smart files feature that shouldn’t be understated. 

Take this photographer case study as an example. Jackie creates a smart file that combines her pricing guide with a questionnaire and the option to schedule a consultation call immediately. By combining these steps she’s able to fast-track the booking process and save up to eight hours a week that would have been spent in back-and-forth emails. This kind of efficiency is not only good for you, it’ll also impress your clients. 

Run your business on the go 

As a photographer, no two work days really look the same. Sometimes you’re at your desk answering emails and editing, while others you’re at a photoshoot or meeting with clients. This doesn’t mean, however, that you don’t need to stay connected. That’s where the HoneyBook mobile app comes in. Use the app to get a bird’s eye view of tasks and projects, manage your schedule and calendar, and respond instantly to high-value leads, all from the palm of your hand.

Use Pic-Time to share your talent, and HoneyBook to run your business

With the HoneyBook and Pic-Time integration, you can manage more of your photography business from the same place, helping to keep you organized and looking professional. 

*Offer available only to active Pic-Time Pro account users who are also first-time HoneyBook members based in the United States and Canada.

Connect your galleries to your clientflow

Photographers who are Pic-Time Pro users can get their first year of HoneyBook for free with code PICTIME.

Why now is the best time to start your consulting business

Future marketing consulting

Put the doom and gloom news narrative about the big tech layoffs on mute. There’s another more optimistic trend that is reshaping work, business, and the economy, and driving a new wave of entrepreneurship that could bring a surge in innovation and economic growth.

Future marketing consulting

While large-scale layoffs have become a familiar theme in the tech industry since the onset of the pandemic, the trend continues with over 50,000 tech workers losing their jobs since the beginning of the year, following the 260,000 lost jobs in 2023.

Though the news may be disconcerting, there is room for optimism. Highly skilled workers faced with this predicament have two options:

1. Re-enter the corporate world; or 

2. Turn their skills into their own independent business, particularly in consulting.

Proficient and experienced, these former full-time employees have robust professional and personal networks. Combined with their skillset, they may find this the perfect time to take the entrepreneurial leap, particularly in consulting, especially if it’s an option they’ve entertained in the past. 

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Why? The democratization of powerful digital tools. Once exclusive to large companies, these platforms now empower independent professionals to run their businesses efficiently and deliver exceptional service to clients. Today, it takes just a few minutes to build a website and start marketing one’s talents.

Taking the entrepreneurial plunge isn’t new. The economic upheaval in 2020 spurred a surge in independent business starts. New business applications skyrocketed, with over 5 million applications filed each in 2021 and 2022, according to the U.S. Census Bureau. The trend only accelerated in 2023, with a record-breaking 5.5 million new business applications filed.

Many unemployed professionals leveraged their corporate experience into consulting roles, while others transformed their side hustles into full-time endeavors.

Then, as now, a career challenge presented an entrepreneurial opportunity. 

Look like a pro from the get-go

Impress clients at every turn with professional proposals, contracts, payments, and more.

The new wave of entrepreneurship 

Changing economic conditions in 2024 are driving the latest wave of entrepreneurship. 

Now, with inflation at half of what it was this time last year and consumer confidence on the rise, the question arises: why are tech companies undergoing another round of layoffs? What factors are behind today’s downsizing trend? Companies are reassessing their priorities and directing resources toward specific areas. AI is frequently mentioned as a driving force behind this shift in company strategy.

In response, we’re seeing a shift towards more flexible and independent forms of work and a revitalization of entrepreneurial spirit. Clarity Capital’s survey of 4,188 tech employees laid off during the pandemic finds that 1,007 reported starting their own independent business post-layoff. The top motivations for doing so were:

  • Professional growth (58%)
  • More money (52%)
  • Opportunity to create something new (49%)

The survey also found that most respondents made the decision within a year of being laid off and that the ideas they chose to pursue were most often closely related to roles they had at their former companies.

Most revealing from the survey is that 58% of tech workers who started an independent business after a layoff feel better about their new job security. In addition, 56% reported having a better work-life balance when compared to their previous full-time position and 53% reported better mental health.

A recent HoneyBook study conducted by The Harris Poll surveyed independent business owners in the U.S. as well as employed U.S. adults who are not currently independent business owners. It found similar views regarding the positive aspects of starting one’s own business:

  • 72% of independent business owners say they did not initially aspire to become independent business owners; however, the benefits won them over.
  • 68% of employed adults believe they would earn more money by working for themselves than they currently do in their jobs, while 66% think their overall quality of life would improve.

Overall, the study suggests that many individuals see entrepreneurship as a pathway to financial and lifestyle improvements compared to their current jobs.

Starting your consulting business is easier than ever

Leverage the wealth of experience, expertise, and skills you’ve honed in your corporate role—whether in PR, social media, digital marketing, brand consulting, or content creation, for example—along with the robust network you’ve cultivated over the years, into a successful independent business.

All you need to support your path to independent business success is access to the tools that can help you: 

  • Establish your digital presence – to market your skills and attract your ideal clients 
  • Develop your business processes – to build efficient workflows that lead to high-quality client experiences

Success starts with great client relationships 

Client relationships are the foundation of all successful independent service-based businesses, especially those in consulting fields like marketing and branding. In these fields, services are often highly customized to meet the unique needs of each client. Building strong customer relationships requires:

  • Communicating clearly and frequently with clients on project updates, challenges, and results, utilizing communication formats that facilitate feedback and prompt, professional responses.
  • Managing expectations by setting clear parameters from the outset and maintaining agility and adaptability as projects evolve.
  • Delivering value and quality in every aspect of the project, from research and analysis to presentation and implementation.
  • Ensuring organized and professional project delivery from start to finish, employing tools such as project proposals, contracts, statements of work, client reports, and professional invoices.
  • Personalizing and enhancing customer experience by utilizing data and appropriate tools, including personalized emails, opt-in forms, thank-you pages, and personalized sales follow-ups.

Seize the day: Why HoneyBook is the best platform for consultants

HoneyBook is an end-to-end clientflow management platform that empowers independent professionals to quickly start, scale, and nurture strong client relationships—all in one place:

  • Providing end-to-end clientflow management: Bringing all of the tools you need to manage your clients and projects into one centralized platform. From communication and inquiry management to contracts, invoicing, processing payments, and more. 
  • Supporting a professional presentation at every stage and every customer touchpoint via customizable templates, attorney-reviewed contracts, and tools like the AI Composer that allow you to respond instantly to inquiries and client emails in your authentic tone of voice.  Your brand is also front and center in all documents and communications so that you look polished in every interaction.
  • Creating a frictionless client experience: From the moment of inquiry to booking, project management, and offboarding, HoneyBook offers automations, integrations, e-signing, and online payment processing that seamlessly support clients throughout the working relationship. In particular, the client portal offers an efficient and effective way to stay connected with your clients at every step.
  • Accelerating new and recurring growth: With tools that enable you to respond instantly to inquiries in a personalized and professional manner, you’ll close more sales opportunities, build customer trust, and create recurring revenue opportunities.

Amidst the challenges and setbacks presented by the tech layoffs, there emerges a narrative of resilience and optimism propelled by a new wave of entrepreneurship. Skilled former employees, as well as those currently employed seeking greater career autonomy, now have the opportunity to harness their experience and utilize powerful digital tools like HoneyBook to establish thriving consulting businesses.

Grow your business with HoneyBook

Everything you need to start and scale. 

How to respond when a customer wants to cancel their contract

Business owner with a client that wants to cancel a contract

Dealing with a canceled contract from your client isn’t ideal for any business owner. Luckily, it’s a much easier situation to handle when there are clear contracts and processes in place for moving forward when a customer wants to cancel a contract. Learn how you can protect yourself against cancellations and handle them with ease.

It’s every independent business owner’s dream: to have a roster of clients who you love to work with and hopefully, who love working with you, too. Working with your ideal clients makes your job so much easier and more enjoyable.

No matter how great your clients are, the reality is, you’ll have to cut ties with some of them in your business lifetime. Maybe something huge and unexpected comes up (lookin’ at you, COVID-19). Maybe they have cash flow issues, or you realize you’re both looking for different things.

Whatever the reason, at some point you’ll likely be faced with a situation where a customer wants to cancel a contract with you. It helps to be prepared for that situation before it happens. Here are some tips on how to handle client contract cancellations.

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What role do contracts play in cancellation?

What happens if you don’t have a contract and a client wants to cancel? Not to be a Debbie Downer, but you may be SOL (simply outta luck), my friend. I can’t say often enough how important it is to protect you and your clients with business contracts.

Contracts protect both you and your clients, set boundaries, and lay out all your ground rules for your working relationship. Without a contract in place, you can be terminated instantly or even miss out on pay. A contract for services will establish the boundaries, expectations, and obligations between two or more people (parties). Anyone who works with clients needs a contract. In a business relationship, your contract:

Use these online contract templates to protect your business

HoneyBook offers free contract templates that you can customize to protect against cancellations and set client expectations.

Removes fear from the equation 

Your clients are not afraid of a contract; they understand that it’s a basic part of a working relationship. In fact, they’ll probably be more afraid if you don’t have a contract, and they might think they’re taking a huge risk by working with you without any protections in place. Remember a contract is to protect both parties. 

Establishes expectations for your relationship 

This might be your client’s first time working with a business like yours. Clients often have no experience with a service provider’s work or process, and they might feel left in the dark without a contract that explicitly states what to expect of you and how they can get the most out of their investment.

Sets clear boundaries when it comes to numbers

This includes the time you put into each project, the number of sessions or meetings included, money owed, when deliverables and payment are due, etc. Get clear on all of it in your online contract

Safeguards your resources as a business owner

Contracts help you prevent scope creep (also known as clients who try to get more from you than you may be willing to give). They want increased access to your time, which puts you at risk of spending more of your money on team support, product, etc. that you hadn’t initially factored into the price of the project. 

Establishes liability ahead of time

Think about the pandemic. Events were canceled and it was nobody’s fault. Luckily, our contracts had clauses like force majeure to protect against cancellation and refunds, which helped both parties be released from the agreement without a huge fight or legal drama. It removed emotion from the equation and made it very clear-cut. With a contract in place, no one can claim they didn’t know what would happen. 

Acts as a legally enforceable “scapegoat”

Have you ever had to fight with a client or customer over deliverables or payment? With a contract, it’s not a ‘he-said-she-said’ thing. It’s what the contract said: it protects both you and the other party.

Feeling overwhelmed? Let technology help

Now that you know how critical having a contract is, are you feeling tense? Do you feel a headache coming on? Do you think creating an indisputable contract requires superpowers? Online tools like HoneyBook contracts make it easy to develop effective contracts from templates. Moreover, you can set them up as online contracts that your clients sign as soon as they book your time, streamlining the process for all involved.

Pro tip

Make sure you follow a set process for contract signing so you can avoid disputes or challenges before they happen. If your clients understand your cancelation policy, they may be less likely to cancel.

Understand misalignment of client expectations

When your client tells you why they’re leaving, there’s a good chance it has something to do with their expectations. It could be that they had unrealistic expectations of what you could do for them or what your service was like. 

When such a discrepancy exists, it’s important to get to the bottom of it. If unrealistic expectations drive customers away after they’ve signed, then there could be an issue with the way you sell. 

Understanding communication issues with clients

Perhaps you’re making promises you can’t deliver on to close the sale. It could also be that your original pitch was unintentionally misleading. When you start seeing similar expectations arise from other client cancellations, you need to figure out what’s happening. 

If it’s a misunderstanding regarding your marketing or pitch, then you’ll need to clarify for clients going forward. If it’s an issue with communication or coordination, you might create a shared Google Calendar to give clients access to your schedule.

Pro tip

If you use a clientflow management system with project management capabilities like HoneyBook, you can keep all communications and documents in one place so your client always has what they need.

By giving clients access to documents, easy communication, and your calendar, you can make it easier for them to get in touch and avoid scheduling issues that could lead to cancellations. 

One way to do this is through explainer videos that can be shared with potential clients before they sign. 

These short videos explain a product, service, or process. They make it possible to provide information to clients in a way that’s concise, easily understood, and visually appealing. This should limit misunderstandings and keep your client churn rate down in the future.

Assess your contract terms

Let’s say a client wants to cancel on you. If you do have an attorney-reviewed contract, you can breathe a sigh of relief. Why? Because you’ve clearly laid out terms on things like:

  • Giving notice: Does your client want to bail two days before a deadline? Or are they giving you the required two weeks’ notice for canceling?
  • Pay: Is there a contract clause that says they have to pay up for any work you’ve already provided?
  • Final deliverables: What does your client receive in the event of cancellation?

Instead of panicking because a cancellation means you lose out on money or have to deliver assets on a ridiculously tight deadline, you can calmly point to the contract and say, “You’ll still owe $XYZ, and I’ll have ABC deliverables to you by X date.” 

Of course, we always hope it doesn’t come to a fight over the details of a contract. Instead, if a client wishes to cancel, there are a few other things you can do before sending the final cancellation notice or deliverables.

Try to fix the issue before canceling

Ending a professional relationship is no fun, especially if a customer wants to cancel a contract and the request seems to come out of nowhere. However, it may help to think of it as an opportunity to work with your client rather than butting heads against them. 

Try to understand your client’s reasons for wanting to cancel. Who knows, maybe you can come up with a plan together for resolving a conflict instead of canceling outright. You may be able to reschedule your services to a different date, change up payment terms, or restructure your agreement so you can continue to work together.

Conduct an exit interview

When a client decides to cancel, typically, they must give notice. Whether that’s a week or 30 days, you have an opportunity here to continue proving your value, and there’s no better place to do so than an exit interview. 

Simply ask the client if they’d be willing to have a brief ten-minute interview with you where they can offer feedback. If you have any media you’ve created for them, this is a good opportunity to return those assets and pick their brains a bit. 

What to learn in an exit interview

In an exit interview, you can find out why they’re leaving and work to overcome those obstacles, offering to fix those issues and retain their business. 

If the client still decides to leave, then there’s nothing you can do. You should leave on good terms because the window might still be open to get them back someday. You never want to burn a bridge. 

Lapsed contracts can also be useful in gathering lead scoring data. B2B businesses do lead scoring to indicate the factors affecting their sales. A lead score carries significant importance, as this data helps B2B and SaaS companies determine when their clients are happiest with results and keenest to renew contracts or subscriptions. 

Understanding what caused certain clients to leave could be valuable lead scoring information you’ll use to accurately predict future churn. 

Don’t burn any bridges

How you handle a cancellation is just as important as your cancellation terms. Be firm but still friendly when discussing your contract or negotiating a different agreement. Keep things professional and check your emotions at the door. Your client may want to come back to you in the future.

The only exception is if your client treated you with disrespect, tried to get out of paying you, or made unreasonable demands of your time or services. If that’s the case, you have no obligation to salvage the relationship. Sometimes you just have to walk away and move on.

Rely on your contracts

Ending professional relationships on good terms takes work, but your contracts should do some of the heavy lifting for you. They should remind your client of their obligations, and you can also use them as a jumping-off point for restructuring or changing your agreement.

Remember not to take cancellations personally. When faced with a situation where  a customer wants to cancel a contract, it’s essential to remember that their decision may stem from various factors and may not necessarily be a reflection on you or your services. Sometimes the best thing is to just salvage what you can and then let it go. That way you and your business can continue to grow and thrive.  

Handling cancellations with a cool head is part of good client management, and it’s just one of the many hats you probably wear as an independent business owner. For more tips on managing your client relationships, particularly when business slows down, head over to The Contract Shop® blog, where we share even more resources on growing your client base, navigating sticky situations, and thriving as a business owner!

Create a more secure clientflow

HoneyBook offers an all-in-one system to help you manage contracts, get client signatures online, and move forward with projects.

How to remind someone to pay you: 7 tips & examples 

Woman thinking at her computer as she writes an email.

Here’s how to remind someone to pay you—and be sure you actually get paid. Use these 7 tips to ask to be paid politely and get paid on time. 

While nobody likes to chase after their clients to get paid, it can be a normal part of running any business. 

Reminding someone to pay you is key to ensuring positive cash flow, successful projects, revenue growth, and good client relationships. 

With the right tools and strategies, you can take a lot of the work off your plate when it comes to chasing down outstanding payments. With automatic reminders and online invoices, it’s now easier than ever to get paid faster—and on time. Here’s how to send a payment reminder email to pay you so you can feel less stressed about collecting payments.

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1. Include all the payment details upfront

The best way to ensure timely payments is to avoid the need to hound your clients in the first place. When it’s time for your client to pay their first invoice, make sure you’re providing the entire payment plan upfront. 

Oftentimes, people simply forget due dates–it’s not that they’re trying to avoid paying you. 

Within your online invoice, include the following details and payment terms: 

  • Invoice number
  • Due date
  • Remaining balance
  • Additional due dates
  • Late payment policy and any associated fees
  • If you plan to charge interest on overdue payments

As soon as you send your first invoice, confirm that your client has received it. If your client has questions, you can take the time to answer those at the start of the project before you get the ball rolling and more payments are due.

2. Schedule payment reminder messages

The best way to remind your clients to pay an invoice is to send them a series of payment reminder emails.

Unfortunately, if you have a lot of clients, the time it takes to send dozens of payment reminder messages will add up quickly.

By using payment reminder software like HoneyBook, you can make your life much easier by automating email templates to send out on a predetermined schedule. For example, you can send a polite email reminder for payment a week before the invoice is due, on the day the invoice is due, and two days after it’s due if the client still hasn’t paid.

Setting up a series of payment reminders can feel like overkill at first, but in most cases, your clients will appreciate the reminders. This is especially true if the reminders provide them with a link to pay the invoice immediately with an online payment software.

Include the following information in your payment reminders: 

  • Use clear subject lines
  • Re-attach the original invoice
  • Write in a friendly tone, even if payments are late
  • Make the payment due date clear, and reiterate the payment terms they agreed to
  • Remind them how they can pay, and list the payment methods you offer
  • Provide clear details of the work they’re paying for

Once the client’s payment is late, you can rest easy knowing you’ve already provided your late payment terms.

3. Send payment reminders that are personalized and automated

If you’re automating emails, you may worry they’ll come across as too stiff or impersonal. But, you can easily have the best of both worlds with reminders that are both personalized and automated, so they still take work off your plate. 

Try an email system or automation software that lets you incorporate your brand. With HoneyBook, for example, you can implement your personal email signature and branded headers. 

When you’re setting up your payment reminders, write in your natural voice and tone. Personalization doesn’t have to mean every single email is unique; it just means you’re still adding your personal touch while relying on automation. You want your emails to be assertive and informative, but to still sound like you.

If you’re still worried, you can choose to approve your automated reminders before they send. You’ll get a notification that they’re ready to go, giving you the time to update them with any specific details for your client. 

4. Offer multiple payment options

When your client’s payment is due, you want to make it as easy as possible for them to pay. Always give your clients the benefit of the doubt. Everyone has a lot going on, so a late payment could just mean they’re confused about how to pay. 

Provide a seamless online payment experience by offering multiple payment options, linked directly from your online invoice. With a payment processor that includes invoice templates, you can offer credit card and debit card payments as well as ACH payment processing

If your clients have to track down their checkbooks or pay via cash, you’re more likely to deal with an outstanding invoice. 

5. Try a phone call

If emails aren’t working, it’s time to pick up the phone. Sometimes, a two-minute phone call is all it takes to get a payment issue resolved. They may have not checked their emails, or perhaps they went on vacation and forgot to set an autoresponder.

When calling your client:

  • Introduce yourself (if needed)
  • Say that you’re calling about a late payment
  • Speak clearly and professionally
  • Give your client the benefit of the doubt
  • Be polite (even if your client isn’t)
  • Summarize what was agreed to in the contract before hanging up

Try to avoid asking why the payment is late. You can offer to provide any additional information needed to make the payment happen.

6. Remember to keep it polite

Keep in mind that your client most likely isn’t trying to swindle you. Your goal is to get paid as soon as possible and move forward with your project, not sacrifice a client relationship. 

Whether you’re scheduling automated reminders, hopping on the phone, or texting with your clients, stay personable and polite. 

You can use these payment reminder examples that incorporate professional yet polite language. Be sure to also incorporate your personality to make sure they sound like your voice. 

7. Refer to your contract details

If your clients aren’t responding or aren’t working with you to make their payment, it’s time to refer to your contract details. 

Your late payment policy should include a timeline of late payment fees, interest applied to overdue payments, suspension of services, and cancellation. 

For instance, your late fees might apply after an invoice is 7 days overdue. From there, you may suspend services and apply interest to the late payment for 30 days. After 30 days, you can reserve the right to cancel your client’s contract. You can adjust this timeline as needed, but these terms can help you protect your business. 

As you remind your clients to pay, remind them about these late payment terms as well. Once you hit certain milestones, you’re well within your rights to withhold services, as long as it’s in your online contract

At this point, you still want to keep your communications professional, and simply stick to the terms of your contract.

What can you do if your client won’t pay you?

You would hope that your respectful, reasonable, and professional email reminders—interspersed with a few firm but compelling voicemails—would prompt your client to respond so that things could be worked out amicably. But hope is neither a strategy nor a solution. 

However, if all your communication channels are failing to retrieve your client’s unpaid debt, you may need to take more formal action, beginning with a debt collection letter. A debt collection letter may inform a debtor of their debt, initiate a repayment plan, preview impending legal proceedings, or combine these tasks. If the debtor does not respond promptly with full payment of their debt, you can formally begin the collections process, either by doing it yourself or by hiring a collection agency.

Before engaging an agency, consider this: Collection agencies will keep a substantial fraction of the debt as their payment, which often makes them a poor choice for collecting small debts. Additionally, sending a client’s debt to collections is a predictable way to sever ties with that client. Ask yourself if you’re willing to burn that bridge before you take any action.

Use attorney-reviewed online contracts

Protect yourself against late payments with HoneyBook’s online contract templates.

Examples of kind reminders for payment

As mentioned above, it’s best to send your client a series of payment reminder messages encouraging them to pay on time rather than waiting until the payment is already late.

For example, you could send payment reminders:

  • One week before payment is due
  • On the payment due date
  • Two days after payment is due
  • One week after payment is due

Here are a few payment reminder message templates you can send to your clients:

Upcoming payment reminder

Here’s an example email sent one week in advance:

Copy/paste template:

Upcoming payment reminder

Hi [Name],

I hope you’re doing well! This is a friendly reminder that invoice [number], totaling [amount due], is due for payment on [Date]—one week from today.

Please feel free to contact me if you have any questions about the invoice or payment details.

Thank you,

[Name]

Tired of reminding clients to pay? Use automatic reminders.

HoneyBook’s payment reminders automatically remind clients about upcoming payments, due dates, and past-due invoices.
So you don’t have to.

Due date payment reminder

If you need to send a payment reminder on the due date, you’ll want to include more details to make it easier for the client to pay you:

Copy/paste template:

Due date reminder

Subject: Payment Reminder: Invoice [number] – Due Today

Hi [Name],

Hope you’re doing well. This is a reminder that invoice [number] is due for payment today, [Date].

To remind you of the details:

Project name: [Project name]

Due date: [Date]

Amount: [amount due]

I’ve reattached the invoice for your convenience. Payment can be made by direct deposit, bank transfer, or check.

Best wishes,

[Name]

Late payment reminder

If the payment is late, you can use a more stern tone while still staying neutral and friendly. If applicable, you may want to include any consequences of late payments.

Copy/paste template:

Late payment reminder

Subject: Payment Reminder: Invoice [number] – One Week Overdue

Hi [Name],

As per my email reminders, payment for invoice [number], totaling [amount due], is one week overdue. I’ve reattached the invoice for your convenience. Payment can be made by direct deposit, bank transfer, or check.

Please note that a [percentage or amount] late fee will be applied if the payment is not made within the next 2 business days.

As always, let me know if there’s anything I can do to help!

Best wishes,

[Name]

Use the right tools to avoid late payments

Instead of remembering how to remind someone to pay you, it’s better to avoid it altogether. Luckily, it’s entirely possible when you have the right tools. 

Usually, clients forget to pay you because they forget the due date, it isn’t easy to pay, or they simply aren’t a great fit anymore. 

Using HoneyBook’s clientflow management platform, you can always ensure you get paid. Use file templates that help you evaluate your leads and ensure they’re a good fit for your services. From there, send online contracts and invoices in the same file so clients always have to agree to your payment terms before signing and paying upfront. 

With branded invoice templates, you can always include your project’s payment schedule and apply automated payment reminders for recurring payments

Get paid faster

Use HoneyBook’s clientflow platform to send invoices, collect payments, and automate reminders.

The 7 best invoice apps for small businesses

phone and wireless earbuds

What is the best invoice app for small businesses? We evaluated seven baked on ease of use, pricing, and other useful features. Compare and find the right one for your business. 

phone and wireless earbuds

As an independent business owner, you’re going to need some help getting your invoices to clients and getting paid on time. It all comes down to offering a smooth invoicing and payment process. Ideally, you’ll want to find software that can offer features such as invoice templates, auto-pay, payment reminders, payment processing, and a mobile app to use on the go, along with other useful features. 

Let’s take a look at seven of the best invoice apps, including HoneyBook, Square, Invoicely, PayPal, Stripe, FreshBooks, and Zoho. Read on for more information to help you find the best invoice software for your business.

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Create a professional invoice for free.

Customize, download, and send a professional custom invoice in minutes.

What should go into a professional invoice?

A service invoice is a statement for clients indicating the total payment due for services rendered. It can be for services already provided or for recurring services. Independent businesses can make invoices themselves, or they can use online invoice templates to get started. You can send your invoices as a PDF through email or an online invoicing platform.

Invoices should include the following basic elements:

  • Invoice number
  • Date of services rendered and date of invoice issuance
  • Your business name, address, and contact information
  • Line item description of services provided
  • The total amount owed, plus taxes, if applicable
  • Payment instructions
  • Payment due date
  • Payment terms
  • Payment options (credit card, bank transfer, check, etc.) and instructions

How to evaluate invoicing software

Using the best invoicing software can make sending invoices and collecting payments much easier. The right invoicing software not only makes things easier for you; it also streamlines the whole process for your clients. This ensures that you get paid faster and that your business has a reputation for professionalism. 

When you’re evaluating a prospective invoice app, consider the following:

  • Ease of use: Opt for software that prioritizes user-friendliness. Intuitive interfaces and straightforward features streamline the invoicing process, saving time and minimizing errors.
  • Pricing structure: Carefully evaluate the pricing plans of different invoicing apps. Seek transparency with clear, straightforward pricing structures that align with your budget, whether you’re a startup or an established business.
  • Additional features: Beyond basic invoicing, consider the supplementary features offered. These may encompass customizable invoice templates, automated payment reminders, mobile accessibility, and support for diverse payment methods. Some software even offers extra features outside invoicing, like project management, client communication, and lead tracking. 
  • Invoice tracking: Ensure the selected software provides robust invoice tracking capabilities. Real-time updates on invoice statuses, including payment receipts and overdue notices, empower you to stay on top of your financial transactions.
  • Payment integration: This isn’t something all invoice software has, but it’s something to keep an eye out for. With payment integration, you can avoid unpaid invoices and get paid more quickly than sending the invoice than prompting your client to pay elsewhere. 

Some invoicing software even comes with a customizable invoice generator that allows you to design professional invoices that fit your small business’s brand.

The seven best invoice apps for small businesses

Rather than waiting for paper checks in the mail, which is a much longer process, invoicing software lets you send invoices and collect payments in multiple ways. Which invoice app is best for you? Consider the following list of some of the best invoice apps available for small business owners.

1. HoneyBook

HoneyBook is a clientflow management platform with many features in one platform. Here are some things to consider about HoneyBook:

Ease of use

You’ll first notice that HoneyBook is very easy to use. Your account home page offers an all-in-one overview of your business, including inquiries, your calendar, invoice and payment tracking, and notifications of projects with new activity. To create or edit invoices, it also comes with a simple builder that allows you to work in sections and add media like photos and videos. 

Pricing

Starter PackageEssentials PackagePremium Package
$16 per month$32 per month$66 per month
Includes:
– Invoices and payments
– Unlimited clients and projects
– Reports
– Automation
– Professional templates
Includes:
– Starter features
– Online registration for QuickBooks
– An additional team member
– Additional report features
– Expense tracking and management
Includes:
– All other package features
– Priority support
– Unlimited team members
– Advanced reports (coming soon)

HoneyBook bills its packages yearly or monthly and often offers discounts, so you may get up to 50% off when you sign up. Plus, there’s a seven-day free trial to try out its features. HoneyBook’s payment fees are also some of the most competitive of the top payment processing applications on the market.

HoneyBook invoice template
Example of a HoneyBook invoice template

Additional features

One of the things that sets HoneyBook apart is its integrated payment processing. All in one file, clients can view their invoice and pay on the next page. You can also set up recurring payments and automatic reminders so it’s more convenient for everyone. With invoicing and payments in one place, HoneyBook includes some accounting features, like the ability to track profit and loss. You can also integrate with Quickbooks for more comprehensive bookkeeping. 

HoneyBook also strives to be the source for managing your client touchpoints by offering you a single communication platform: one place to set payment terms and collect contract signatures, schedule appointments, and automate various workflows. With a HoneyBook account, you’ll also get: 

  • Lead capture
  • Automations
  • Scheduling
  • Interactive file templates (contracts, proposals, questionnaires, and more)
  • Task management
  • Time tracking for more accurate billing
  • Client communication and client portal 
  • Mobile app for work on the go 

Invoice tracking

Beyond creating and sending invoices, HoneyBook allows you to track the status of outstanding invoices and offer your clients a gentle nudge to remind them to pay on time. You can even turn on late fees, which are included in your reminders and urge clients to pay before the extra fee is added. 

Pro tip

Choose an invoicing app that includes integrated payment processing to make receiving payments easier like HoneyBook.

2. Square

Square is one of the most well-known modern payment processing solutions. Here’s a look at what it offers.

Ease of use

Ease of use is considerable, as Square lets you save user profiles and payment methods, but it’s mostly known for serving in-person clients and collecting payments right away rather than invoicing and collecting later. This is great if you work with clients in person but becomes more complicated if you primarily invoice online.

Pricing

Free PackagePlus PackagePremium Package
Free + processing fees$29+ per month + processing feesCustom pricing + processing fees

Square’s pricing structure is a bit more complicated, as it offers hardware that allows you to accept in-person payments, and it’s generally suggested that you set up a hardware POS — point of sale — system if you want to use their invoicing features as well. 

Additional features

With Square, the additional features for each of the above packages vary depending on your industry. They can include:

  • Advanced POS features
  • Retail reports
  • Inventory tools
  • Automated appointment reminders
  • Payment tracking

Invoice tracking

Square allows you to schedule recurring invoices and track payments to help you manage your incoming revenue. It also offers automated reminders to help you collect payment from clients on time. 

3. Invoicely

As you can guess based on its name, Invoicely is an invoicing platform for small to medium-sized businesses. It lets you track your time and expenses for services rendered, create beautiful invoices, and like many others, offers a free plan. 

Ease of use

Overall, Invoicely is an easy-to-use and straightforward application. Its simplicity makes it a very manageable option for invoicing, payment processing, and expense tracking. 

Pricing

Free PlanBasic PlanProfessional PlanEnterprise Plan
Free $9.99 per month$19.99 per month$29.99 per month
Includes:
– Five invoices per month
– Three saved clients
– Zero additional team members
Includes:
– 100 invoices per month
– 25 saved clients
– Two additional team members
Includes:
– 500 invoices per month
– 100 saved clients
– 10 additional team members
Includes:
– Unlimited invoices per month
– Unlimited saved clients
– 25 additional team members

Additional features

Invoicely offers the unique added feature of being able to invoice and collect payments in any currency through integrating with larger payment processing companies, such as PayPal. However, it’s not until the upper tiers that you can invoice enough clients to run a business. Other additional features include sending branded estimated quotes and generating summaries of earnings and expenses. 

Invoice tracking

Invoicely also offers invoice tracking that allows you to send payment reminders to clients automatically. These automatic payment reminders offer convenience in getting paid on time by letting you set the reminder parameters ahead of time.

4. PayPal

PayPal has been a household name in business for over two decades and is known worldwide. PayPal is so ubiquitous that in 2022, it generated over $27.5 billion in revenue. How did it do that? Fees.

Ease of use

PayPal is generally considered easy to use, but the interface isn’t distinctly amazing at helping you navigate through the platform. Though everything is labeled and pretty straightforward, the platform can be a bit overcrowded. 

But, PayPal still lets you create standard invoice PDFs that you can then print or send via email. 

Pricing

Transaction TypeFees
PayPal Checkout3.49% + fixed fee
PayPal Guest Checkout3.49% + fixed fee
QR code Transactions2.29% + fixed fee
Send/Receive Money for Goods and Services2.99%

This is just a snapshot of the extensive fee program PayPal uses. And, if you’re wondering what the additional “fixed fee” for each transaction is, that depends on the currency in which you’re receiving payment. 

Additional features

While the constant advertising of their banking products can clutter up the platform, they’re also useful additional features. PayPal offers competitive cashback credit cards for your business and several other financial products that help keep your endeavors funded. 

Invoice tracking

PayPal also claims to let you track invoices from anywhere you have an internet or data connection. It also allows you to set up payment reminders on your phone so you don’t have to do extra work to remind clients when they have an outstanding payment due.

5. Stripe

Stripe is a well-reviewed, well-rounded invoicing and payment processing application. It allows businesses to accept payments through various methods, including credit and debit cards, ACH bank transfers, and digital wallets like Apple Pay and Google Pay.

Ease of use

Ease of use with Stripe depends on what you want to accomplish. While the general invoice and payment tools are straight forward, Stripe also gives you the option to fully customize your checkout flow. While this is a great feature, user reviews claim it isn’t easy. Some reviews claim the customization process requires advanced technical knowledge that may include some coding.

Pricing

Invoicing StarterInvoicing Plus
0.4% per paid invoice0.5% per paid invoice
Includes:
– Dashboard analytics
– Hosted invoice page
– Customer portal
Includes:
– Starter package features
– Smart retries for automatic collection
– Email reminders for payment
– Auto-reconciliation

Stripe has one of the most unique fee structures on this list and these fees seem to only cover the invoicing, not the payment collection. For payments, the Dashboard fee structure varies based on the form of payment your clients utilize. For example, The fee changes to 0.8% for ACH transfers and 2.9% + 30 cents per successful charge.

Additional features

Though the Starter package is quite basic, as you get into Stripe’s additional features that you can add, there’s a lot to love, like:

  • Real-time reporting
  • QuickBooks and Netsuite support
  • iOS and Android dashboard apps
  • Technical support on Discord
  • Acceptance of over 135 currencies

Invoice tracking

Stripe also makes it easy to track the status of an invoice from the invoices page found on the app dashboard. This feature is rather straightforward with Stripe, as it simply provides a list of invoices you’ve created and shows a brief status. 

6. FreshBooks

FreshBooks is a comprehensive invoicing and accounting software designed for small businesses and self-employed professionals. Here’s a look at the vitals.

Ease of use

FreshBooks software is reportedly easy to use with an intuitive interface. However, user reviews also report that few customizable options make other applications more accessible to use. Additionally, it’s noted in multiple reviews that the platform is best for freelancers and very small businesses, which could make it challenging to continue using as you grow.

Pricing

Lite PlanPlus PlanPremium PlanSelect Plan
$17per month$30 per month$55 per monthCustom
Includes:
– Unlimited invoices to five clients
– Run reports of taxes
– Expense tracking
– Credit card and bank transfer payments
Includes:
– Unlimited invoices to 50 clients
– Recurring bills and client retainers
– Mobile mileage tracking
– Business health reports
Includes:
– Unlimited invoices to unlimited clients
– Automatic expense tracking
– Financial and accounting reports
– Invitations to your accountant to view your account
Includes:
– Unlimited invoices to unlimited clients
– All other plan features, plus a selection of additional chosen features

Additional features

FreshBooks is perfect for adding extensive accounting and reporting features to your invoicing application. At the highest tier, it offers the following additional features:

  • Checkout links
  • Line items on bills
  • A dedicated number for exclusive support

Invoice tracking

FreshBooks invoice tracking lets you see if an invoice you’ve created is:

  • In draft
  • In progress
  • Overdue
  • Outstanding

Additionally, FreshBooks allows you to utilize both automated and manual reminders, to ensure your clients know when payments are due.

7. Zoho

Zoho Invoice is a customer relationship management software — CRM — designed to offer free and simple invoicing. 

Ease of use

Generally, this application is straightforward and touted in reviews as a great entry-level CRM software. So, though it’s easier to use for beginners, business owners looking to scale their business may find this no longer fits the bill.

Pricing

StandardUltimateProfessionalEnterprise
$14 per user each month$23 per user each month$40 per user each month$52 per user each month
Includes:
– Basic modules
– Email insights
– Other basic features
Includes:
– Macros
– Sales signals
– Assignment rules
Includes:
– Multiple scoring rules
– Webform analytics
– Data encryption
Includes:
– All other level features
– Zoho analytics

Additional features

In addition to the tiered features you see about, Zoho offers the following additional features:

  • PayPal and Stripe integrations for payment processing
  • Customizable invoice templates
  • Additional languages and currencies for invoices

Invoice tracking

Zoho offers invoice tracking that sends automatic reminders to clients with due or overdue payments. While this is helpful as invoices come due, it still requires you to remind clients to pay on time to avoid fees and so that your revenue stream remains consistent.

Invoicing and payment processing in the best invoice app

When choosing your invoicing software, you’re going to want a platform that does more than just send invoices to clients. Luckily, a clientflow platform like HoneyBook can help you with writing legally compliant contracts, using invoice templates, and processing payments from clients.

You can send proposals, schedule meetings, and manage client communications. The platform also allows you to save client details to fill in invoices, making invoicing even quicker. When a client pays, you’ll also be notified in real-time.

Since invoicing and booking are so integral to your clientflow, why not use a platform that’s built for your processes? With HoneyBook, you can combine key actions, so there’s no need for you or your clients to jump back and forth between different software. Communicate with leads and clients, book projects, and manage your work in one place.

Fast, reliable payments

90% of HoneyBook invoices are paid on time or early.

4 reasons why you shouldn’t use Venmo for business transactions

Two people on a phone screen laugh.

Though Venmo was one of the first apps that allowed you to accept payments on your phone, there are several reasons why you shouldn’t use Venmo for business transactions. Learn why you should use a clientflow platform with payment processing instead. 

Two people on a phone screen laugh.

For many years, Venmo was many independents’ go-to for taking payment in exchange for services. This was because it was one of the only smartphone-based options, which is no longer true. Many apps exist that allow you to bill for your services. You might be wondering why the app you use to receive payment matters—getting paid is getting paid, right?

Not quite. How you are collecting payments can bolster your earnings or lose you money to high transaction fees, poor professionalism, and a complicated process. Not to mention using the wrong payment processing app can clog your cash flow, leaving you with less money to reinvest and grow your business.

There are a few reasons to be choosy about the platform you use for collecting payments. Here we dive into why using Venmo to process business payments can lose you money, clients, and growth opportunities. We also cover why an all-in-one clientflow solution can help you save money, keep clients, and set you up for growth.

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Smoother payments

Process client payments quickly and securely with some of the lowest fees in the industry.

What is payment processing software?

Payment processing software enables independent business owners to accept electronic payments from clients. With a good payment processing software, clients can pay an invoice from their desktop, laptop, tablet, or smartphone, often at the click of a button.

The best payment processors safeguard personal information like your name and your client’s name with encryption. Some examples of payment processing platforms include HoneyBook, Clover, PayPal, and Venmo. HoneyBook is technically more than a payment processing platform, but more on that later.

Why you should stop using Venmo for business transactions

Whether you’re just starting or you’re operating an established independent business, it’s possible you’ve received or sent a payment through Venmo. Many of us have; I’ve taken payments for bartending catering services through Venmo myself way back in the day. 🤫 There are very, very good reasons why I no longer do, and one of them boils down to a story.

A caterer’s experience using Venmo for business

I was thrilled when a referral contacted me to use my bartending services at a wedding in a historic hotel. The day came and the event ran smoothly, up until payment was due. I emailed the invoice to my client and offered Venmo, check, or cash as payment options (I know, I know—I needed a more streamlined clientflow).

When payment day arrived, the client sent payment—to the wrong Venmo account. After many painstaking emails back and forth, several hours spent with Venmo’s support team, and talking to the account holder who received the money, he was able to send me the payment for my services. 

Lesson learned. Those are hours my client will never get back in their day, and I’m not just talking about hours spent with Venmo support. I’m talking about the hours we spent emailing back and forth, and on the phone, and on apps, to accomplish something that should be an error-free, simple process: Securely send an invoice and offer click to pay. Sounds much more professional, am I right?

Why using Venmo for business payments is unprofessional

If my story didn’t give you pause, that’s okay. There are a few more reasons why you should be wary of offering Venmo as a way to accept online payments for your professional services. Venmo for business requires so many steps to get paid, and we just can’t imagine you having to go through that.

1. Venmo invoices don’t—and can’t—represent your brand

If you’ve ever sent a friend money through Venmo, you’re familiar with the layout. The blue accents, the grey and white background, etc. That’s what your clients see when you request payment through Venmo, too. Instead of a professional file that represents your brand well, you’re promoting Venmo’s brand. Not a good look since you’ve worked hard to align your brand everywhere else!

2. Venmo for Business doesn’t offer flexible payment options

Point blank: Venmo for Business requires your client to use Venmo. You send an invoice with Venmo for Business, and the client has to sign up for Venmo (if you want to take advantage of low fees). If your client pays with a credit card instead of the app, the payment fees more than double from 1.9% + $0.10 to 3.49% + $0.49.

Consider your clients. Are all of them tech-savvy? To make your process as user-friendly as possible, you should offer tools that everyone can use.

If your client doesn’t use Venmo and you require it for payments, you may lose them before you get the chance to complete the booking process. Venmo simply isn’t a universally satisfactory option.

Pro tip

HoneyBook’s low payment fees and secure payment platform give you and your client the most versatile payment options while ensuring you have some of the lowest fees in the industry.

3. Inflexible transaction fee structure

Every online payment platform has transaction fees, but there are plenty that have less-than-desirable fee structures. 

At first, Venmo payment fees for business look appealing at 1.9% + $0.10 per transaction, but the hidden cost is in the types of payments. These low transaction fees only apply to purchases made within the Venmo app or using the QR code.

Your clients should be able to pay however they want without it coming back on you financially. HoneyBook’s payment processing fees are designed to compete with major credit card processing apps like PayPal

And they do: HoneyBook’s credit card processing for entered payments is 0.09% + $0.24 less than PayPal’s credit card processing fee. Here’s a breakdown of all HoneyBook’s transaction fees:

Cardholder
Entered
Card on FileACH Payments (received from clients)Instant Deposit (optional service for transfer of received funds)
2.9% + 25¢3.4% + 9¢1.5%Additional 1%

And then, there’s Venmo: while that 1.9% + $0.10 looks appealing, remember it’s only for Venmo to Venmo transactions, and Venmo isn’t a preferred payment method for clients. The fee for the preferred transaction method, credit cards, shoots up to 3.49% + $0.49—that’s 0.59% + $0.24 higher than a one-time credit card charge using HoneyBook’s payment platform and 0.09% + $0.40 more than HoneyBook’s card on file fee for autopay.

And remember that after you receive a payment through Venmo, you have to manually transfer it to your bank account in batches, too.

4. Your money doesn’t go directly into your bank account

Once you get paid on Venmo, the payments don’t go directly into your bank account. Strange, right? You have to go in and manually transfer money out of your account, making for a cash flow nightmare.

Pro tip

Cash flow is the total cash minus expenses flowing into and out of your account at any point in time. If you’re spending more money than you have on hand, you’ll have a negative cash flow.

If you have a business credit or debit card separate from your Venmo account that you use for business purchases, transferring cash from Venmo to your business bank account adds one more step when you need to access your money. 

Furthermore, instant transfers cost 1.75% of the amount transferred with a minimum of $0.25. Fee-less transfers can take one to three business days. 

Not only that but there’s a $5,000 cap per transfer. That means if your client paid you $6,000 for your services, you have to manually transfer $5,000, then manually transfer $1,000, then wait for up to three days to receive your hard-earned cash. Also, this is only if you’ve verified your identity. If you haven’t, you can only transfer $999.99.

Use an all-in-one clientflow management platform with payment processing instead

Instead of using Venmo for business transactions, we recommend using a clientflow management platform instead.

What is a clientflow management platform?

A clientflow management platform offers payment processing and much more. Instead of using Venmo, PDF invoices, scheduling apps, Gcal, and many more tools–you can finally have everything in one place to manage your business more efficiently. 

HoneyBook is a clientflow management platform that enables independent business owners to manage the complete process of selling and delivering their services to clients. From the moment an inquiry reaches out in your contact form, you can capture them as a lead and automate a follow-up email, helping you get back to them first and making them more likely to choose your business. 

Pro tip

86% of clients hire the business that responds first.

If your lead is a good fit, you can easily move forward with booking by sending an invoice that includes payment processing. As soon as your client is ready to move forward, they’ll be able to view the invoice and pay in one step. You can even customize your files to include contracts so the entire booking process is taken care of in one step. 

Less hassle on both the client and independent sides and quick and easy payment collection give you more time back in your day to focus on running your business. Fast, easy payments increase your cash flow so you have the resources you need to scale.

Fast, reliable payments

90% of HoneyBook invoices are paid on time or early.

HoneyBook makes it easy to send branded invoices and take payments

We’re not just talking about the ability to add your logo. We’re talking full-blown customization. Top graphic for a header, your name, logo, and custom services. You’ve worked hard on your branding and it’s one of the many ways your clients will never forget you.

A scrolling gif featuring an invoice template through HoneyBook.

With HoneyBook’s invoice templates, you can send customized invoices straight from the HoneyBook app. Additionally, our smart files allow you to link service selection, invoicing, and payment all in the same file, automating your entire booking process so you can get to work on the deliverables.

With HoneyBook you leverage every dollar you earn for business growth

At HoneyBook, we believe in empowering independent business owners to build a life of passion and purpose. That means we prioritize getting every dollar your clients pay you into your bank account stat. We also advocate for filing your taxes and leveraging every write-off that makes sense for your independent business.

Instead, if you earned over $20,000 and processed 200 payments in one year, we send you an electronic 1099-K. That’s it. You have all your cash so you can reinvest in your business and write off new tools, and we send you what you need to report properly.

If you transacted under $20,000 in a year or processed less than 200 payments, you don’t need to be on the lookout for any paperwork from us. You’ll work with your accountant to do your own reporting, and you can download your HoneyBook analytics reports for monthly or yearly overviews of your cash flow. 

Fortunately, whether you transact over $20k with 200 payments annually or not, HoneyBook’s QuickBooks integration makes tax time easy every year.

HoneyBook also offers a dedicated disputes team to assist with any and all chargebacks. We want you to get paid, and we mean that. Our disputes team is here to walk you through unethical refund requests so you keep your cash flow consistent.

Pro tip

Download the HoneyBook mobile app in the App Store or Google Play Store. You’ll also get to enjoy a delightful note every time a client pays an invoice. Cha-ching!

Get paid quickly with professional invoices and low transaction fees, every time.

HoneyBook’s clientflow management platform is specifically designed for independent business owners to manage every step of the clientflow, from onboarding to service delivery to referral. With HoneyBook, you get attorney-drafted contracts, customizable invoicing, top-notch payment processing, and project management tools all in one place. 

Venmo originated as a peer-to-peer payment platform. It’s primarily used for sending money between individuals—splitting bills, paying friends back, and other casual transactions—but we don’t recommend it for business transactions.

With HoneyBook, getting paid is easy.

Get paid faster

Use HoneyBook to simplify your payment process—no more chasing payments. 

What is HoneyBook and who should use it?

Man on his laptop using HoneyBook for independent business

HoneyBook is a clientflow management platform that provides a variety of small business tools. It’s used for overall business management and can support different types of independent businesses. Learn more about how all types of businesses use HoneyBook. 

Man on his laptop using HoneyBook for independent business

Every independent business owner knows that managing the growth of your business and meeting customer demand quickly is essential to long-term success. No matter how small your team may be (it may just be you!), delivering the same quality of services as you scale up your business can create a number of challenges.

So how do you juggle the demands and requirements of a growing small business, continuing to innovate, and ensuring clients receive a consistent experience?  

The best solution is a clientflow management platform, and HoneyBook is the leading option for independent businesses. Regardless of business type, HoneyBook is used for streamlining all of your client interactions as well as the work that goes into providing excellent services. 

With HoneyBook, you get multiple business tools in one platform: 

  • Workflow automation – Automating and completing repetitive tasks to free up your time for more important duties
  • Bookkeeping and invoicing – Invoice your clients, collect payments, and track your revenue and sales
  • Meeting scheduling – Manage your business calendar and let clients schedule consultations, sessions, meetings, and more
  • Online payment processing – Process secure transactions and allow clients to use a variety of payment methods to improve user experience
  • Communications – Use a single, efficient platform for communicating with team members, clients, potential leads, and collaborators
  • Contract management – Generate, sign, and store professional and legal contracts that are necessary for your small business operations
  • Template creation and management– Along with invoices and contracts, access file templates for each step of your clientflow, including sales, client onboarding, project closure, and more

These are just a few of the features that can help you manage your small business with HoneyBook. Let’s look more into detail at some of the small business industries that benefit from HoneyBook.

Jump to:

Centralize your client management

Capture leads, sell services, manage projects, and nurture client relationships from one platform.  All that and more with HoneyBook.

HoneyBook for marketing providers: Designers, copywriters, social media managers, etc.

Marketing is an expansive industry that includes fractional CMOs, social media consultants, SEO agencies, web designers, and more. Nearly every type of business needs some type of marketing support, so these businesses are in a lucrative niche. 

However, freelancers and business owners in this market often find themselves competing with a crowded market as well as corporate teams. This means staying organized and providing quality services is essential for smaller firms and individuals to continue finding and landing contracts.

So how can you use HoneyBook to help your marketing business compete?

  • Proposals and scoping– As a marketing provider, you often need to take a hands-on approach to scoping projects with your clients. With HoneyBook, you can use editable proposal templates that allow you to include your services and contracts, which you can review with clients until you reach an agreed-upon scope. 
  • Invoicing and payments – Custom HoneyBook invoices allow you to create professional, detailed bills for clients that also include payment processing. HoneyBook invoices give you worthwhile features like custom payment schedules, recurring billing, auto-pay, and automatic payment reminders. Once you send an invoice, you can track paid, upcoming and overdue payments in one place. 
  • Scheduling and client communication– Scheduling is essential for coordinating meetings, kick-off calls, and check-ins with clients or business partners. HoneyBook’s online meeting scheduler lets you set your availability for specific types of meetings or sessions, eliminating back and forth when it comes to finding the best time to connect. You can also manage all of your client communication in one place via email and SMS, and even track when your messages are read. 
  • Automation – In any small business, process automation is part of how you’ll be able to grow your business. HoneyBook can help you automate your busy work so you can focus on more important tasks.  
HoneyBook consultant invoice
Example of a HoneyBook consultant invoice on mobile

HoneyBook for creative entrepreneurs: Artists, graphic designers, decorators, photographers, etc. 

One of the main attractions of being a creative professional is the chance to set your own hours and make your own decisions while doing a job you truly love. 

Whether you are a photographer catching memorable moments, a designer helping shape the inside of a home, or an artist looking to bring your work to a wider audience, creative professionals thrive off freedom from the typical business life. 

However, small business owners working in this space often find the flexibility and ability to create what they love can be overshadowed by the tedious needs of maintaining the books and handling business logistics. This is where HoneyBook can help — by opting for a suite of smart tools for small businesses, you can focus on the part of the work you love while letting the platform take care of the details. For example:

  • Lead tracking – Undoubtedly, you’re getting interest in your work from all different channels like Instagram, Facebook, your website, word of mouth, and more. It’s amazing, but if you don’t have a place to funnel leads and follow up with them, they might as well not exist. HoneyBook’s lead management enables you to capture leads and understand where they’re coming from. You can also use automations to reply to inquiries faster.
  • Sales collateral – Selling services often means selling yourself. You’ll likely need a sleek, convenient, and digital method to showcase your work and book clients. HoneyBook’s interactive file templates let you create beautifully branded brochures, pricing guides, and proposals. With endless customization, you can create all different types of sales files to suit your needs.
  • Invoicing, payment processing, and bookkeeping– Make it easy on yourself, your accountant, or your bookkeeper by collecting all of your sales, invoices, and expenses in a single system. HoneyBook also integrates with QuickBooks so that you can sync your HoneyBook payments with all your other accounting data. 
Wedding photography brochure inside HoneyBook
Wedding photography brochure inside HoneyBook

HoneyBook for business service providers: Business coaches, virtual assistants, consultants, etc.

Even in the world of big corporations, there’s still an ecosystem of small business professionals who provide the essential services needed to support large organizations’ operations. From virtual assistants to consultants and business coaches, many individuals have found success and increased demand for niche services that corporations prefer to outsource and hire on a per-contract basis.

Whether you’re working for corporations or other small businesses, business service providers need to be organized and professional to meet clients’ expectations. The best way to help ensure this happens for your business is to HoneyBook’s clientflow platform and these helpful tools:

  • Qualification For business service providers, it’s important to make sure you and your clients are a good fit. After all, your projects are entirely relationship-based. With HoneyBook, you can use lead forms that include qualifying questions or build questionnaires that weed out leads who aren’t a good fit. 
  • Proposals – Deliver professional proposals that show clients why they should work with you.
  • Professional contracts – Use attorney-reviewed online contract templates and collect eSignatures from stakeholders to ensure legal compliance. Plus, track all your contract versions and edits online. 
  • Calendar/scheduling– If you require a screening call, consultation, or even just want to schedule client meetings, HoneyBook’s online scheduler will make it easier for all parties.
  • Invoicing and payment processing– If you only need to accept payments, something like PayPal might work, but if you want to create a more professional client experience, you may want a billing system specifically for managing client relationships, like HoneyBook. Accept payments via credit card or ACH bank transfer with some of the lowest fees in the industry. 
  • Client communication – Send reminders and notifications to help with client management, an essential tool when working with a large business or a corporate team. Tools like HoneyBook are great for ongoing communication along with maintaining your contracts, invoices, onboarding documents, and more.
HoneyBook proposal template
HoneyBook proposal template

HoneyBook for event industry professionals: Event planners, caterers, florists, DJs, etc.

No one understands the importance of staying organized more than event industry professionals. When your business is based on helping events happen as planned, lacking organizational skills can mean a quick end to your time in the market.

Event professionals know that staying on top of your various clients and the stages of their upcoming events can be a headache during the busy season. That’s where HoneyBook can help with the following tools:

  • Online payment software – Coordinate payments with clients for all types of events, including deposits and cancellation fees.
  • Communications and planning tools – Organizational tools are useful for working with both event attendees and vendors. With HoneyBook, you can assign specific permissions to vendors to enable more effective collaboration. Also, save all your client communications and files in one place for easy access.
  • Contract management – For an industry that is driven entirely by contracts, an intuitive online contract management platform is essential to protect your business and your customers.
HoneyBook contract
HoneyBook contract template

Access all of your small business tools in one platform with HoneyBook

For any of these industry professionals looking for a comprehensive, dynamic set of small business tools, HoneyBook is a perfect option for you. With an all-in-one platform that offers everything from online payment processing to contracts, scheduling to online invoices, and other key small business needs, HoneyBook can be a simple and elegant solution to helping your independent business grow. 

Centralize your client management

Capture leads, sell services, manage projects, and nurture client relationships from one platform.  All that and more with HoneyBook.

The 7 most profitable digital products for service providers

Open laptop and open notebook

By reaching your target customers with digital products, you can generate extra income and create a more powerful brand. Explore some of the most profitable digital product ideas to increase your revenue. 

Open laptop and open notebook

There’s always been an inconvenient truth for service-based businesses: If you want to make more money, get more clients. But when you’re trading time for money and your client roster has limited capacity, unfortunately, your earnings do too. 

If you’re an independent business owner who has ever felt frustrated by the feast-famine struggle or you simply want to increase your revenue without increasing your workload, digital product sales offer a solution. Selling digital resources that complement your services — from downloadable PDFs to online courses — can help you bring in a secondary income stream. You can even manage your client work and products all in one place. 

Digital products not only help service providers increase their revenue, but they can help you sustain growth, create passive income streams, and reduce your working hours. And it’s easy and inexpensive to get started. 

So, if you’re ready to jump into the world of online digital content, read on to discover the most profitable digital products for service providers.  

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What are digital products?

A digital product is an online resource that provides useful information to whoever buys it. From a downloadable checklist or ebook to a full video course or membership subscription site, digital products come in a wide range of formats. 

Selling digital products can be a highly scalable — and profitable — model to increase revenue through passive income. Typically, once you’ve created your product, you can sell it time and again with little to no additional time investment or fulfillment costs. 

It is possible to create and sell digital products on literally any topic that adds value to your audience. As a service provider, a great strategy is to create and sell relevant digital products alongside your services, offering additional value to your client base. For example, if you work in marketing, this could look like selling downloadable email marketing templates or a video masterclass on how to do cold outreach. Not only can offering additional resources help you boost earnings, but it will also increase authority and trust with your audience at the same time. 

The great thing about digital products is that they are low-risk. Many products don’t require a significant investment, and you can slowly build up your digital sales alongside your main service offerings.  

Start reaping the benefits of selling digital products today with these seven profitable digital product examples for service providers. 

1. Online courses

By 2028, an estimated 1 billion people will use online courses, so it’s the perfect time to get started. Online courses allow you to share your skills with others, rather than the traditional done-for-you approach of service businesses. They can be highly lucrative digital products, as their perceived value is high. Once developed, you can also sell them repeatedly without limitations.

Courses usually include a combination of video lessons, written content, and downloadable resources. Service-based business owners can capitalize on their existing client base, offering them a chance to deepen their understanding through additional content. Courses can enhance customer loyalty while attracting new clients and building authority at the same time. 

To ensure profitability and avoid wasted time and effort, validate the idea with your market before you create your course. This could involve conducting client interviews or asking your social media accounts to ensure people are interested. We also recommend selling your course before you make it. This might sound strange, but trialing the course with a live cohort will allow you to adapt the material as you go based on real-time feedback and ensure you don’t invest months into something that doesn’t sell. You can then use the recordings each week to create the basis of your course. 

2. Templates

While simple to create, templates can be an extremely valuable resource. These pre-designed, done-for-you resources are customizable, helping clients save time and improve results in tasks from graphic design to project management. Templates are a great source of passive income as you can sell them unlimited times in a completely automated fashion. 

You can create a template on almost any topic. Some great digital product ideas floating around the market include:

  • Email marketing templates
  • Logo templates
  • Legal templates
  • Resume and cover letter templates 
  • Social media caption templates
  • Wedding invitation templates 

Digital templates are economical to create, so they pose few risks. While unlikely to sell for as much as a course, they can be a great low-barrier resource to introduce potential clients to your work and build trust. 

3. Ebooks

A high-quality ebook is a powerful way to share knowledge, stories, and expertise in a digital format. Unlike traditional publishing, ebooks have minimal costs and give you more control over the content and pricing.

To create an ebook that sells, choose your topic wisely. Your book must offer value to your target audience, as well as be engaging and actionable. Formatting and appearance are also vitally important. The book should have an attractive, clear, and professional cover and an easy-to-follow structure with clear headings. 

You may sell your ebook independently as a simple PDF or turn to online stores like Amazon, Kindle, or Etsy. Aside from monetary gains, creating and selling an ebook can help you establish yourself as an authority in your field. 

4. Educational memberships or subscriptions 

For independent business owners aiming to broaden their impact, establishing a membership can be a strategic move. This model commonly operates on a monthly subscription basis, granting members access to diverse content via a dedicated platform. 

A membership offers clients a lower-cost, more casual way of working with you. Members can access content at their own pace, and once it’s all set up, you don’t need to invest much time. 

Depending on the membership model you choose, you might offer varying types of content:

  • On-demand tutorials
  • Community groups 
  • Live masterclasses
  • Group coaching sessions
  • Exclusive content 
  • Downloadable resources

Running a membership requires investing in a hosting platform where you can efficiently manage and deliver your content. You’ll need to regularly update content and offer new benefits to stop members from canceling their membership. 

5. Stock photos

We all know how generic and uninspiring stock photos can be. For any photographers out there, why not create and sell your own images to generate additional income?

One of the easiest ways to get started is to sell your photos to existing stock websites, such as:

  • Alamy 
  • 500px
  • Smugmug 
  • Shutterstock 
  • Getty 
  • Stocksy 
  • Adobe Stock 

These sites typically offer a set payment or royalties scheme for your photos. 

Alternatively, you may be able to license your images and sell your photos independently as digital files. Types of licenses include commercial and non-commercial rights, exclusive and non-exclusive rights, and one-time use, among others. You could even create your own content library. If you choose this path, you’ll need a strong marketing plan to sell your images.

6. Educational downloads

Whether you’re a coach, writer, marketer, or artist, you can create and sell educational content in the form of downloads. Downloadables are usually cheap and simple to build, so you can begin selling them within days. 

Popular digital downloads include:

  • Checklists
  • Guides 
  • Workbooks 
  • Planners 
  • Lists of valuable information, such as resources or events

For example, a writer might sell an SEO checklist so clients can improve their own blog posts, while a designer might sell a guide listing the key pillars for a highly converting website. 

Downloadable educational products are fairly low-cost items among digital products. Try upselling these to clients as extras alongside your services, or use them to build trust with potential clients before they commit to working with you by adding them to lead forms. An educational download also makes a great freebie that you can use to grow your email list. 

Pro tip

You can sell digital files from your own website or list them on an online marketplace like Amazon or Etsy. There are also plenty of tools that help you securely store and deliver your products, like HoneyBook.

7. Digital art 

Calling all artists and designers! Have you ever thought of selling digital art? Instead of spending hours on a piece only to make a single sale, you can digitize your work and sell it again and again. And with the online art market reaching $9.18 billion in 2022, there’s never been a better time to get a piece of the pie. 

If you create art digitally, you can simply sell the digital files as downloadable prints. Otherwise, you can digitize physical pieces with high-quality photos or scanning. An alternative to selling digital files is to work with an on-demand printer that can print and fulfill orders as they come in. You could even print your art onto physical products like tote bags. 

Marketplaces like Etsy and Redbubble are great places to get started with selling, as you can tap into a ready-made audience. However, they take commissions and fees, so setting up your own online store would give you more control. 

How to choose a profitable digital product to sell 

Choosing the right digital product type is key to making sure it sells. 

Brainstorm your existing skills 

A digital product should offer immense value to the target audience, so consider creating a product based on your unique professional skills and experience. If you help clients achieve a transformation in your service-based business, is there a way you can templatize processes, run a masterclass, or create a done-with-you resource?

Research your audience’s problems 

A digital product that solves a specific problem for your client is irresistible. Conduct market research to find your target audience’s most pressing problems. You can do this by setting up phone interviews with existing clients, researching forums and social platforms where the target spends time, or asking your email list or social media audience (if you have one). 

Pro tip

Consider which online services you offer that get booked the most. Taking these and turning them into digital assets for potential customers is a quick way to come up with new ideas for digital products.

Follow your preferences

To get started, let your personality and preferences help you decide. If you’re not a fan of being on camera, consider a written ebook or downloadable product. If you love teaching, try an online course or masterclass. Loving what you do will help your digital product be successful. 

What do I need to start selling digital products?

Selling digital products may seem confusing at first. Not only will you need the right tools to create them, but you also have to generate interest, take online payments, deliver the product when someone buys it, and grow your brand. Here’s what you’ll need to have:

Tools to create your product 

There are multiple free and paid tools available to help you create your digital product. You can get started creating downloadable PDFs, checklists, or templates on a simple Google Doc or using a free Canva template. To create video content, it’ll help to have a good-quality camera, lighting equipment, and editing software. To host online courses, check out course platforms like Kajabi, or for a community or membership, try tools like MemberUp. For creating digital art, nothing can beat Adobe Suite

A platform to sell digital products

To sell digital products you might set up an online store on your website, using WooCommerce or Shopify to automate the sales process. You may also choose to use a marketplace such as Etsy. However, one of the quickest ways to start making sales as a service provider is to upsell to your existing clients or potential clients. 

HoneyBook is an all-in-one clientflow tool for service-based businesses that makes it easy for you to manage your clients and billing. It has a simple feature to help you add digital products to your lead forms. Whenever new clients express interest in your services, they’ll automatically receive an offer to buy your product. You can make sales while you sleep; enable this feature in just a few clicks. HoneyBook even processes online payments, so you can keep track of all your business revenue in one place.

Digital product brochure
Selling digital products with HoneyBook

A process to nurture your digital product customers 

Once your sales systems are ready, it’s time to build a steady stream of customers. An email list is one of the most effective and sustainable ways to reach and nurture a list of potential buyers. Try creating a freebie or opt-in to gather emails. You can then send your list valuable content to build trust. 

Strategies to market your digital products 

Marketing your products is vital if you are serious about growing your sales and passive income. Building a presence and audience on social media is important in order to become an authority in your industry. Find out which platforms your ideal clients hang out on — Instagram, LinkedIn, and TikTok, for example — and focus your efforts there. Posting consistently and providing value is key for audience building. 

Make faster sales

Customize interactive files and impress your clients with HoneyBook.

You asked, we built: 30+ product improvements for the new year

You asked, we built

You asked, we built! Stay up-to-date with all of the features we’re announcing this month based on the most highly requested features from HoneyBook members. 

You asked, we built

We built HoneyBook to make it easier to run an independent business, and we know your goals, clients, and services are always evolving. So who better to help us ensure the platform is advancing in step with these changes than our HoneyBook members? That’s why feedback from our member community is so important to our team. Your insights help us continually make our product better, and we keep track of the most highly requested features.  

To kick off 2024 we’re taking action on over 30 of those feature requests. Between January 16 and February 6, we’re announcing new batches of features to support every stage of your clientflow.

Keep an eye on your account as these features are gradually rolling out to all members–if they don’t see them now, you will soon! From capturing new business, booking clients, managing your projects, and maintaining client relationships–take a look at the latest features available to help you run your business. You asked, we built. 

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Features to help you capture and qualify new business

Capture and qualify new business

At the beginning of your clientflow, you need to be able to move fast to get new clients into your pipeline, introduce them to your brand, and gather information. 

Through it all, it’s important to stay organized and up-to-date so you know how best to move each client forward. From our updated homepage to improved scheduling and more robust lead forms, see how you can capture and qualify business more successfully.  

New home: find all your important business info in one place

As a business owner, you’re often moving at light speed. You need information from a high-level view so you can understand where projects stand, who you need to email, what you have scheduled for your day, and more. That’s why we’ve updated your HoneyBook home page to give you the most important information about your business upfront. 

When you log in, you’ll get an at-a-glance view of your business status from one centralized place. This includes the latest information on your payments, leads, upcoming meetings, outstanding tasks, and more. Easily stay on top of your most important business details and never lose track of what’s coming up next. 

New HomeBook home page

Digital products: sell eBooks, courses, and more

You can now run even more of your business from HoneyBook by adding digital products to any lead form. Easily and instantly sell worksheets, e-books, courses, photo albums, and more to expand your revenue streams! Grow more of your business on HoneyBook. 

Calendar colors: customize your schedule for greater organization

Whether you’re someone who appreciates visual organization or just enjoys a touch more customization in their account, you can now adjust your calendar colors for meetings, projects, payments, and team member events in HoneyBook. Choose the look you like best.

Custom domain: use your subdomain for all your links sent to clients

The more consistent you look across client touchpoints, the stronger your brand will be. Now, you can personalize and brand all of the links that you send to clients through HoneyBook by using your own subdomain, including your client portal, proposals, invoices, contracts, and more Your clients will see “yourdomain.hbportal.co” for every link that you send, making them more consistent with the rest of your website. 

File uploads: capture client information in your smart files

Capture more information from your clients in HoneyBook so you can ensure you have what you need for a successful working relationship. Clients can now upload images and PDFs as a response to a question in a smart file or lead form, making it easier for you to collect the information you need faster.

Customizable lead form links: make your lead forms more descriptive

Especially if you offer a variety of services, it’s important to stay organized–both internally and in terms of what you share with clients. Now, you can create shorter lead form links that look better to your clients and customize them to make sure they’re more descriptive in the URL slug, which is at the end of the URL. For example, add “30-minute-call” to your lead form URL that’s specific to that call type. Your links will be cleaner and you’ll look more professional to your leads and clients. You can edit a link up to 10 times.

AirDrop lead forms: share easily in person

Lead forms enable you to capture potential client information and move them forward in your clientflow at the top of your sales funnel. We know in-person events and networking are key for many businesses at this stage, which is why you can now AirDrop lead form links in person. Just open the mobile app to share instantly. 

Session invites: automatically add sessions to your clients’ calendars

A scheduled session with a client or lead will now be automatically added to their calendars and include details such as the meeting link, cancel/reschedule link, and any other details you add within the scheduler. Currently, If your client uses Outlook for their calendar, the meeting won’t be automatically added to their calendar. However, all your clients have the option to manually add the meeting to their calendar from the confirmation page. Feel good knowing your calendars are aligned and your clients are equipped with easy access to the information they need about your upcoming session.

Features to support your booking process

Book clients

Your booking process needs to be frictionless for you and your clients. They should be able to select their services, schedule a session, sign a contract, and pay–all in one place. While you need to be able to view progress and client details simply and quickly. 

With updates to HoneyBook automations, invoices, and scheduling, it’s easier than ever. 

Automations in the mobile app: greater control while you’re on the go

We’re enhancing the automation capabilities in the mobile app to bring it closer to our desktop version. You will be able to view, disable, approve, and apply an automation template from the mobile app. 

HoneyBook mobile automations

Automatic late fees: encourage timely payments

No one likes chasing down late payments. Charging late fees can help encourage clients to pay on time, and it’s now possible in HoneyBook. When setting up invoices, you have the option to set a late fee percentage up to 10%, which will automatically apply to payments that are 30 days past their due date. These late fees should be added to the terms in your contracts, and they do not compound over time (your clients won’t get late fees on their late fees). You also have the option to waive the late fee at a later date should you choose to do so.

When late fees are applied, they’ll automatically show up on your invoice as a line item so your clients can see the additional amount. 

To help your clients avoid incurring these fees, we’ve also updated our payment reminder emails. If you have the late fees setting turned on in your account, the payment reminder emails will include mention of this penalty for overdue payments. We’ve also increased the frequency of payment reminders to include an email once the payment is overdue and again the day before the late fee is applied. Altogether, these capabilities should help keep your clients accountable for their payments and ensure you are paid on time. 

Tips on payments: decide which invoices in a payment plan include gratuity

Requesting a tip can be an impactful revenue strategy for your business. After all, who doesn’t appreciate recognition for quality work? But the timing of when you request a tip can make all the difference, which is why we’ve updated the tip capabilities on HoneyBook to provide you with more control. 

You can now decide which of the invoices in a payment plan you’d like to include a request for a tip: enable a tip option on all payments, enable tips on the last payment only, or choose to not offer a tip option at all. 

International time zones: easily accommodate clients outside of the U.S. and Canada

Calculating meeting times in different time zones can be confusing, and you’ve got better things to worry about. That’s why we’ve added international time zones to HoneyBook so that you can better accommodate international clients who live outside the US and Canada. 

When scheduling with you, your clients can choose their time zone to see your availability already calculated in their respective zones, making scheduling easier for everyone. 

Add project details to your invoice headers

You can now include more information in your invoice headers, making it easier for your clients to understand the scope and details of the project and helping to expedite the payment process. By pulling details directly from the project, the invoice header can now include the project name, location, date, and type. Just toggle on what you want to show through your invoice settings. 

Add company info to your invoice headers

It’s now possible to easily add company details directly to the invoice header so more of your business information is available to your clients at a glance. Pull in your company name, phone number, email address, and even your logo. Simple as it may seem, this update will enable you to create detailed invoices that look more professional to your clients. 

Session-related contract fields: automatically add more information to your contracts

We’ve added new dynamic smart fields to the contract block so that session information is automatically added to your contract—which means you don’t have to do it. This includes session date, time, location, and name. Automatically populating this important information into the contract for you will cut down on manual back-and-forth for both you and your clients. Win-win. Session information will populate automatically into your contract via the session field when you’re also using a session block inside the same smart file.

Automate more actions based on your files

Using automations at critical points in your clientflow can enhance your client experience and take tedious manual tasks off your plate. With this latest automations update, you can configure an automation to trigger once a specific smart file is complete. This is important if you have multiple smart files in one automation, but want different things to happen after each one is completed. 

Updates that make managing projects easier

Manage projects

Your projects are as unique as your business, which is why you need the right features to customize your project management. Enjoy more ways to communicate with clients, track your pipeline, and move projects toward completion. 

SMS session and payment reminders: new ways to communicate with your clients

Speed up payments and say goodbye to meeting no-shows with SMS reminders. Clients can now receive SMS notifications after inquiring through your contact forms and lead forms. This update is automatically turned on for all HoneyBook members and clients who provided their phone number and opted in to receive SMS when inquiring. Clients can receive two-factor authentication, payment reminders, and meeting reminders. You can turn this capability off for all clients by going to your settings, or individual clients can opt-out by responding “opt-out” to the reminder texts. Free for all tiers while in BETA. 

HoneyBook SMS notificaitons

Fully customizable pipeline: rename, reorder, and remove stages

Rename, reorder, and even remove the previously locked stages of the HoneyBook pipeline so that it properly reflects your business processes. 

But that’s not all! These changes will also give you more visibility and control over your pipeline automations. You can now choose to enable or disable the default pipeline automations and select which pipeline stage projects are moved to when an automation is triggered. You’ll always know which pipeline stages are associated with an automation thanks to the new lightning bolt icon that we’ve added to the top left corner of each stage. 

Lastly, we’ve increased the number of new stages that can be added to the pipeline from 10 to 20. Three cheers for more control of your clientflow! 

HoneyBook customizable pipeline

Use the first scheduled meeting date as your project date

It’s now possible to automatically use the date a session is scheduled as the project date—because sometimes the meeting is the project itself. 

This eliminates the need to manually set the project date after a session is scheduled. This is important because having a project date is key to unlocking valuable platform capabilities in HoneyBook. For example, a project date enables you to sort pipeline projects, access an accurate booked projects view in the calendar, trigger certain automations, apply smart fields, track accurate information in your reports, and more. 

Allow clients to share view-only files that can’t be edited

It is now possible to create a ‘view-only’ link for a smart file. When applied, the recipient of the file will only be able to view the contents of the file but not take any actions (like sign or pay). 

This capability will enable you or your clients to more easily share project information with additional people, facilitating faster communication and approval between relevant stakeholders, and reducing time to book. 

Remove default email templates: keep your account organized

Email templates make it easy to compose important client correspondence but not all templates are useful for every business. You can now delete the default email templates connected to legacy files you aren’t using and don’t need. Less clutter, more control! 

Time zones displayed on your calendar: more information to maintain your calendar

Don’t let time zones trip you up. We’ve now added time zone information to a few important places in HoneyBook, including the calendar and activity feed notifications. This way you can feel more confident about upcoming meetings and sessions when you schedule with clients outside of your time zone. 

Weekday visibility as part of the default date format

Perhaps it goes without saying, but knowing which day of the week a date falls on can be helpful. That’s why we’re adding the day of the week on both desktop and mobile in your project date and contract smart fields, when scheduling meetings, and more. Because more information is helpful for everyone. 

Enhanced workspace navigation 

We heard from members that the navigation within a workspace was confusing, so we simplified the experience. 

Now, whenever you navigate to a project workspace you will automatically land on the “Activity” tab unless you create a new project. When you create a new project you will still land in the project “Details” tab. We’ve also added a notification within the project workspace for draft files, enabling you to easily navigate to the draft file and pick up where you left off. These draft files are not visible to clients. 

Pipeline automation updates: take the manual work out of moving projects forward

Take the manual work out of moving projects through your pipeline with this new automation. The “move to pipeline stage” action allows the automation to move the associated project to a particular pipeline stage when the chosen trigger occurs. For example, after a smart file is completed or a session concludes.

Bulk-add team members to projects: assign projects faster 

Bulk add team members to multiple projects at once to save time managing your projects. In your pipeline view, just select multiple projects using the checkboxes on the left side, then use the bulk actions to add them to the team members who will be working on them. 

Features to help you maintain great client relationships

Maintain relationships

Maintaining great client relationships is critical to long-term success, and it requires professionalism and personalization. Enjoy updates to your client portal, contact list, client workspace, and more to help you stay on top of client history and details. 

With more organized information, it’s easier to correspond with clients at the right time and ensure you’re both on the same page. 

Email smart fields: enhance emails with detailed automation

Take more manual work off your plate with new smart fields in emails! You can now add client-specific and project-specific details to your emails so that more of your communication can be automated. Some examples of smart fields include project name, project date, client name, and more. These smart fields will be supported in all email composers and templates. 

OOO auto reply: let clients know when you’re not available

You can now create an automatic response for new inquiries and messages directly from your HoneyBook account. Easily let new and current clients know when you’re out of office and taking some well-deserved time off. We’ll also email you a recap of everything that happened while you were out of office so you can get up to speed quickly when you’re back online. 

Simplified client portal login: magic links for clients

The last thing you want in your client experience is friction, so we’ve made it easier for your clients to log into your client portal using a magic link. Seamless access to the client portal is important because it’s the centralized hub where your clients can access essential project information. 

Now, if you copy and share your general client portal link from your settings, your clients will be prompted to either “create your login” and enter their password, or receive a magic link by email. With the magic link, they easily log into the client portal without having to create a password, reducing friction in the process of accessing their portal and project information. 

Preview attachments without downloading

Sometimes you just want to view a file without downloading it—we get it, no one likes wasting time deleting all those duplicate downloads from their desktop. Thankfully, you now have the choice to either view or download images and files from the project activity tab and files tab, the client workspace, and the library. 

Monthly sales reports: see monthly bookings and associated revenue 

The more you understand about your business performance, the better decisions you can make. That’s why we added a new sales report to show monthly bookings and related revenue. With more visibility into your monthly sales, you have the information you need to make data-driven decisions quickly about your operations, goals, and growth. 

Contact list updates: new look and capabilities

We’ve updated the contacts page to make it more actionable. This includes minor UI changes to improve search, filters, and actions. Now, you can view all contacts, clients, and leads separately. Plus, assign contacts to organizations and filter by organization as well. 

Client workspace improvements: find all project files and messages in one place

The client workspace is a brand new page in your HoneyBook account that centralizes your client details in one easy-to-access place. This includes your client’s contact information, projects they’re involved in, payments, and more. To get there, simply click on a client’s name from the contacts page, when they pop up as a search result, or from “participant info” in the project workspace. 

Homepage greetings: refreshed daily messages to make you smile

We’ve refreshed the greetings that welcome you into your account each time you sign in. As one of the most frequently screenshot areas of the platform, we know how much you appreciate a light-hearted quip celebrating and acknowledging all the feels that come with being an independent business owner. So we decided to give them a copy refresh to better reflect how we understand our members. We hope they make you smile! 

Unsubscribe link: allow clients to opt-out of marketing emails 

As part of Yahoo and Google’s latest spam updates, anyone who sends marketing emails will need to ensure they’re offering an easy unsubscribe option. To make that easy for our members, we’ve released a new feature that allows you to quickly mark an email as a marketing message and add an unsubscribe link in the footer of your email. 

Your clients can click the link to land on an unsubscribe page that’s unique to your brand. Once clients are unsubscribed, you’ll see that noted in your client and project workspaces as well as your contacts list. 

Keep in mind that the unsubscribe link is only required on marketing emails, so clients who unsubscribe from those will still receive your project-related emails, such as two-factor authentication, reminders, and one-on-one communications.

Bonus feature: service-based scheduling for clients scheduling from a file

We’ve simplified the scheduling process. It’s now possible to schedule a meeting based on the service selected by your clients. That means you can offer clients a selection of services to choose from which will automatically schedule a meeting based on that selection. 

This enables clients to select and schedule different session types from a smart file, enabling a smoother booking flow and time saved for you and your clients. 

This feature is gradually rolling out, so may not be available to all members at publication. Keep an eye out to see this feature in your account!  

Your feedback matters: help us make HoneyBook even better for business owners!

It’s thanks to our members that we were able to prioritize and launch these new features–this list was based on your direct feedback and feature requests. Because this was a member-driven initiative, we’ve ensured each feature is available to everyone in our community, regardless of your HoneyBook pricing plan.

Moving forward, we invite you to continue to share your feedback and requests with HoneyBook. The best way to do so is by joining the HoneyBook community, where you can submit your feature requests, engage with other business owners, and speak directly with the HoneyBook team. If you’re a HoneyBook member, you can find the community under the Tools section of your account. 

If you aren’t a HoneyBook member yet, start a free trial to explore these features and join a growing platform built for independent businesses. We’re continuously improving the product for a variety of industries in order to empower you to manage and grow your business.

Centralize your client management

Capture leads, sell services, manage projects, and nurture client relationships from one platform.  All that and more with HoneyBook.